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折扣,提供智能手机将减弱大部分库存清除由于巨大的节日需求

巨大的回应网上购物销售这个节日期间清除了智能手机市场库存后两年枯燥的长期积压,这意味着品牌可能不需要本月带来任何大型市场活动,市场观察家说。

新德里:尖锐的时期折扣并提供在智能手机似乎已经结束,至少目前。巨大的回应网上购物销售这个节日期间清除了智能手机市场库存后两年枯燥的长期积压,这意味着品牌可能不需要本月带来任何大型市场活动,市场观察家说。

他们补充说,需求,库存周期或典型的时间设备销售后销售,本季度相比已经缩短到5 - 6天到15 - 20天。

“我们并不期望通过品牌出售任何重大事件这一次因为第三和第四季度取得了良好的销售与去年当渠道有巨大的库存堆积和深度打折贯穿12月,“塔伦帕沙克说,研究主管对位法。

他说,可能有一些年长的和缺乏吸引力的模型提供了对圣诞和新年但规模较小与去年相比。

读也

Realme节日期间售出630万部智能手机销售

我们不会失去睡眠超过四分之一的性能:小米印度MD马努耆那教的

销售预算,高端智能手机在节日期间飙升,端理财业务方面将受到打击

小米说节日销售期间售出了超过900万部智能手机

在过去的两年里,节日期间库存堆积一些模型甚至持续了3 - 4个月,尽管普通闪存销售和价格下降,分析师说。但是,被压抑的需求创造了大流行期间封锁加速了智能手机的销售和库存在几周内被抹掉。

“幸运的是品牌,奢侈的囤积pre-festive季度今年表现不错,”咨询公司的研究分析师说。“最新鲜的发射已经卖完了在离线和在线渠道。我们认为现在公司需要一些时间重新建立库存才想出了新年在一月份的第一周销售。”

预期高对智能手机的需求在全球范围内,公司已经在7 - 9月当季出货纪录高位约5400万台。等报道说,在线零售销售额创下历史新高在当前季度占智能手机销量的近53%。离线零售商表示,他们的销售同比下降25%,因品牌转移大部分股票在线。


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New Delhi: The period of sharp discounts<\/a> and offers on smartphones<\/a> appears to be over, at least for the time being. The tremendous response to online shopping sales<\/a> this festive season has cleared off smartphone inventory in the market after two dull years of prolonged pile-ups, meaning that brands may not need to bring any major sales-push events this month, market trackers say.

They added that demand has been such that inventory cycles - or the typical time taken for a device to be sold after going on sale - this quarter had shortened to 5-6 days as compared to 15-20 days previously.

\u201cWe are not expecting any major sale events by brands this time because both Q3 and Q4 have witnessed good sell out unlike last year when channels had huge inventory pile-up and deep discounting continued throughout December,\u201d said Tarun Pathak, research director at Counterpoint<\/a>.

<\/div><\/div>He said that there could be some offers on older and less attractive models towards Christmas and New Year but the scale would be smaller compared to last year.

Read also<\/h3>
<\/a><\/div>

Realme sold 6.3 million smartphones during festive sales<\/h4><\/a><\/div>
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We will not lose sleep over a quarter\u2019s performance: Xiaomi India MD Manu Jain<\/h4><\/a><\/div>
<\/a><\/div>

Sales of budget, premium smartphones soar in festive season, mid-segment takes a hit<\/h4><\/a><\/div>
<\/a><\/div>

Xiaomi says sold over 9 million smartphones during festive sales period<\/h4><\/a><\/div><\/div>
For the last two years, festive season inventory pile-up for few models had lasted even for 3-4 months despite regular flash sales and price drops, analysts say. But, the pent-up demand created during pandemic lockdown has accelerated smartphone sales and wiped off inventory within weeks.

\u201cLuckily for brands, the extravagant stocking up in the pre-festive quarter has fared out well this year,\u201d said a research analyst at a consultancy firm. \u201cMost of the fresh launches have been sold out in both offline and online channels. We believe now companies will take some time to build inventory again before coming up with the New Year sale in the first week of January.\u201d

In anticipation of high demand for smartphones globally, companies had shipped record high around 54 million units in the July-September period. ET had reported that online retail sales had hit record highs during the current quarter accounting for almost 53% of smartphone sales. Offline retailers, however, said their sales have declined 25% on-year as brands diverted most stocks to online.

<\/div><\/div><\/div><\/div>
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