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\"Dizo, the first partner under Realme TechLife ecosystem<\/a>, has been launched with an aim of creating a variety of AIoT solutions to meet the varied needs of the young and vibrant generation of the world. We are looking to be a long-term global AIoT brand with a great deal of focus in India,\" a Dizo spokesperson told .
The spokesperson added that the company is focused on understanding consumer needs better and offering innovative and high-quality products with trendy designs at a competitive price.
\"We will focus on entering into four major product categories - smart entertainment, smart home, smart care, and accessories. With our association with Realme and their support in three key aspects - Industrial Design, Supply Chain, AIoT experience that works perfectly with Realme Link App<\/a>, we aim to bring the best of both the brands,\" the spokesperson said.
The spokesperson added that the brand has a presence in over 320 service centers across more than 310 cities in India via the Realme network.
Reports suggest that Dizo is also launching a feature phone in the Indian market. The brand, however, did not comment on these reports.
The company representative clarified that Dizo is a partner under Realme's TechLife ecosystem, and has its own plan of action and strategies along with a separate team of experts.
\"There is a huge portfolio of differentiated products, in terms of specifications, product design, pricing, consumer target, etc being planned across varied categories...It has its own manifesto, own market strategy, and is centered around its own mission and vision,\" the spokesperson said.
A Realme spokesperson said the idea of bringing in brands like Dizo is to provide more qualified and trustworthy options to consumers.
Realme is among the top five smartphone brands in the country. In the March 2021 quarter, it had an 11 per cent market share, as per industry reports. Smartphone players across the spectrum, including Xiaomi<\/a>, Samsung<\/a>, and OnePlus have introduced accessories like TWS earbuds, neckband earphones, and smartwatches to tap into the growing demand for smart wearables in the country.
In India, the wearables market posted 144.3 per cent year-on-year growth in 2020, exiting 2020 with 36.4 million unit shipments. Earwear device shipments grew more than three-fold in 2020 compared to the previous year, mainly driven by the affordable launches, and expanding use cases beyond entertainment like virtual meetings and e-learning requirements.
Truly Wireless Stereo (TWS) devices<\/a> were the top gainer seeing a 10-fold increase with shipments totaling 11.3 million units in 2020, as per IDC.
The earwear category accounted for 83.6 per cent of the overall wearable market share with 30.4 million unit shipments in 2020. Boat<\/a> accounted for one-third of the category shipments, followed by Samsung (portfolio included JBL<\/a>, Harman Kardon, and Infinity) with a 14.5 per cent share in 2020. In the TWS segment, Boat led the segment with a 24.6 per cent share in 2020, followed by Realme (13.5 per cent share).<\/body>","next_sibling":[{"msid":84203148,"title":"Realme to bring 5G smartphones under Rs 10K to India next year","entity_type":"ARTICLE","link":"\/news\/realme-to-bring-5g-smartphones-under-rs-10k-to-india-next-year\/84203148","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":84203287,"entity_type":"ARTICLE","title":"Dizo to bolster play in smart home, accessories segments with strong focus on Indian market","synopsis":"Consumer tech brand Dizo will focus on product categories like smart home, smart entertainment, and accessories as it builds a global AIoT (Artificial Intelligence of Things) brand with a \"great deal of focus in India\", a company spokesperson said.","titleseo":"telecomnews\/dizo-to-bolster-play-in-smart-home-accessories-segments-with-strong-focus-on-indian-market","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":283,"shares":0,"engagementtimems":1283000},"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2021-07-07 17:02:57","lastupd":"2021-07-07 17:07:54","breadcrumbTags":["dizo","realme","Xiaomi","Samsung","realme techlife","JBL","Devices","realme TechLife ecosystem","boat","realme link app"],"secinfo":{"seolocation":"telecomnews\/dizo-to-bolster-play-in-smart-home-accessories-segments-with-strong-focus-on-indian-market"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2021-07-07" data-index="article_1">
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Dizo支撑在智能家居、配饰段与强烈关注印度市场
消费者科技品牌Dizo将专注于产品类别,如智能家居、智能娱乐,和配件,因为它构建一个全球AIoT(人工智能的东西)品牌与“大量集中在印度”,该公司发言人说。
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“Dizo,第一个合作伙伴Realme TechLife生态系统,已经启动,目的是创建各种AIoT解决方案以满足各种需求的年轻和充满活力的一代的世界。我们正在寻找一个长期的全球AIoT品牌大量集中在印度,”Dizo发言人告诉。
发言人还说,公司的重点在于了解消费者需要更好的和提供创新和优质的产品与时尚设计以有竞争力的价格。
“我们将专注于进入四大产品类别——智能娱乐、智能家居、智能医疗、及配件。与我们协会Realme和他们的支持——工业设计三个主要方面,供应链,AIoT与经验,是完美的Realme链接应用程序,我们的目标是把最好的品牌,”该发言人说。
发言人补充说,该品牌已在超过320服务中心在310多个城市通过Realme网络在印度。
报告显示,Dizo也在印度市场推出特色手机。然而,品牌不评论这些报告。
公司代表澄清,Dizo是一个合作伙伴在Realme TechLife生态系统,和有自己的行动计划和策略以及一个独立的专家小组。
“有一个巨大的分化组合产品,规格,产品设计、定价、消费目标,等计划在不同类别…它有自己的宣言,自己的市场战略,并围绕自己的使命和愿景,”该发言人说。
Realme发言人说引进Dizo等品牌的想法是向消费者提供更多的合格的和值得信赖的选择。
Realme是全国五大智能手机品牌之一。2021年3季度,它有11%的市场份额,按行业报告。智能手机玩家在整个光谱,包括小米,三星,OnePlus介绍配件像TWS耳塞,衬衫领子耳机,smartwatches接入智能这套日益增长的需求。
在印度,这套市场发布2020年同比增长144.3%,退出2020年与3640万年出货量。Earwear设备出货量在2020年增长逾三倍与前一年相比,主要由可负担得起的发射,用例和扩大超出娱乐虚拟会议和学习需求。
真正的无线立体声(TWS)设备前获得者看到增加了10倍,2020年出货量达1130万台,根据IDC。
earwear类别占整体的83.6%可穿戴在2020年与3040万年出货量市场份额。船占三分之一的类别出货量,紧随其后的是三星(包括投资组合JBL电子,Harman Kardon∞)在2020年以14.5%的份额。在TWS段,船2020年段以24.6%的份额,其次是Realme(13.5%的股份)。
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