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\"<p>Picture
Picture used for representational purpose<\/span><\/figcaption><\/figure> It happens like clockwork. Companies, like Apple<\/a> this month, constantly introduce new options to make their gadgets feel new and improved. Soon you’ll be able to zap that text message you sent but regretted! A Mac computer<\/a> will be able to use an iPhone<\/a> camera for video calls! You can change the colour tint of an Android app icon to match the rest of your screen!

Also like clockwork, a vast majority of people won’t use these features.

Want versus need
<\/strong>Tech experts say that only a small percentage of people adjust anything about how their electronics or software come from the manufacturer. Most aren’t tinkering constantly with settings for the fancy features of phones, TVs and laptops.

Why, then, do companies keep adding functions that are handy for a tiny number of people but ignored by the rest? And is there a better way to design products?

Cliff Kuang<\/a>, a designer in the tech industry and an author of a book about the history of product design, singled out three culprits behind ever-growing features. Firstly, companies add options because it helps them market their products as new and exciting. Second, products with many millions of users must appeal to people with widely different needs. And — this one stings — users are infatuated with options that seem great but that they can’t or won’t use. Kuang described this third factor as “the inability of users to distinguish between ‘Hey, that looks good’ and ‘Hey, I need that.’”

Having said that, Kuang said he’s guilty of this, too. He was wowed by a feature in his Tesla to automate parallel parking. “The first time I used it, it was cool,” he said. “And I never used it again.”

‘Just say no’
<\/strong>Technologists often grumble that they’re in a no-win situation in product design. Devoted fans demand more and more options that often make no sense for normal users. (This phenomenon is often derided as “bloatware”, as in bloated software.) It is one reason technology often feels as if it’s made for the 1% digital die-hards and not the rest of us.

But if companies try to pare back little-used options or change anything people have grown accustomed to, some users will hate it. Everyone has an opinion. Steven Sinofsky, a former Microsoft<\/a> executive, used to joke that revising widely-used software like Windows and Microsoft Office was like ordering pizza for a billion people.

In April, technology writer Clive Thompson made a provocative suggestion to fight the temptation to stuff more features into existing technology: Just say no.

Thompson, a contributing writer for The New York Times Magazine, said that companies should decide in advance the set of features they want to work towards and stop when they get there. “Feature creep is a real thing and wrecks software every year,” he said, citing Instagram<\/a> as a product that grows worse the more options it adds.

Predictive game
<\/strong>Products can’t stay frozen in the past, of course. And some features, like the one to automatically notify emergency services after a car crash, could be worthwhile even if they’re infrequently used. It’s also unpredictable which add-ons might turn out to be useful for the masses.

Kuang said the best technology products change little by little to nudge users toward a future the creators have imagined. He said that Airbnb did that by evolving its website and app toward a significant recent change that prompts people to explore different types of homes without having a destination or date in mind.

To get out of the bloatware trap, Kuang said, “You work backwards from the future that you’re trying to create.”


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你真的需要新的iOS和Android功能吗?

每一次系统更新,小玩意像苹果和谷歌这样的公司引入的新特性使他们的设备感到兴奋,喜欢改变你的Android应用程序图标的颜色色调来匹配你的屏幕或回忆你冲动派的消息。用户认为他们希望这样的“新产品和改进”选项,但你真的使用它们吗?

  • 更新在2022年6月22日23点坚持
< p >图片用于表征目的< / p >
照片用于表征目的
它会发生像发条。公司,像苹果本月,不断引入新的选项来让他们的产品感觉新的和改进的。很快你就能杀死你短信发送但后悔!一个Mac电脑可以使用一个吗iPhone摄像头视频通话!你可以改变一个Android应用程序图标的颜色色调匹配的屏幕!

也喜欢发条,绝大多数人不会使用这些功能。

想要和需要
技术专家说,只有一小部分的人怎么调整他们的电子或软件来自制造商。大多数不是修补不断设置的花哨的功能手机,电视和笔记本电脑。

广告
那么,为什么企业不断增加功能方便极少数人但忽略其余的呢?有一个更好的方法来设计产品吗?

悬崖旷科技行业,设计师和作者的一本关于产品设计的历史,指出不断增长特性三个罪魁祸首。首先,公司添加选项,因为它帮助他们销售他们的产品是新的和令人兴奋的。其次,产品与数以百万计的用户必须以广泛吸引人们不同的需求。和——这个刺——用户迷恋选项看起来很棒,但他们不能或不会使用。旷这第三个因素描述为“用户无法区分“嘿,看起来不错”,“嘿,我需要。”

话虽如此,旷说他是有罪的。他的功能特斯拉自动平行泊车。“我第一次使用它,它是很酷,”他说。“我从未使用过一次。”

“只是说“不”
技术人员经常抱怨他们在产品设计的一种两难的情况。忠实的球迷需求越来越多的选择,经常为普通用户没有任何意义。(这种现象经常被嘲笑为“臃肿软件”,如臃肿软件。)这是原因之一技术经常感觉像是为1%的数字顽固分子,而不是我们。

但如果公司试图削减冷僻的选项或改变什么人已经习惯了,一些用户会讨厌它。每个人都有意见。史蒂芬·西诺夫斯基,一位前微软执行官用来开玩笑说,修改等广泛使用的软件Windows和Office就像订购披萨为十亿人服务。

广告
今年4月,技术作家克莱夫·汤普森作出挑衅性的建议与诱惑的东西更多的功能到现有技术:只是说“不”。

汤普森,《纽约时报杂志》特约作者,说公司应该提前决定的特征他们想努力和停止时。“蠕变特性是一个真实和残骸软件每年,“他说,引用Instagram作为一个产品,日益恶化的更多的选择。

预测游戏
产品不能保持冷冻过去,当然了。和一些特性,比如一个自动通知紧急服务车祸后,可能是值得的,即使他们不常使用。也是不可预知,扩展对群众可能会有用。

旷说最好的技术产品改变一点点推动用户向未来的创造者的想象。他说,Airbnb并通过其网站和应用逐渐向重要的最近的变化,促使人们探索不同类型的房屋没有目的地或日期。

旷的臃肿软件陷阱,说,“你的工作从你想要创建的未来。”


  • 发表在2022年6月22日上午10:19坚持
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\"&lt;p&gt;Picture
Picture used for representational purpose<\/span><\/figcaption><\/figure> It happens like clockwork. Companies, like Apple<\/a> this month, constantly introduce new options to make their gadgets feel new and improved. Soon you’ll be able to zap that text message you sent but regretted! A Mac computer<\/a> will be able to use an iPhone<\/a> camera for video calls! You can change the colour tint of an Android app icon to match the rest of your screen!

Also like clockwork, a vast majority of people won’t use these features.

Want versus need
<\/strong>Tech experts say that only a small percentage of people adjust anything about how their electronics or software come from the manufacturer. Most aren’t tinkering constantly with settings for the fancy features of phones, TVs and laptops.

Why, then, do companies keep adding functions that are handy for a tiny number of people but ignored by the rest? And is there a better way to design products?

Cliff Kuang<\/a>, a designer in the tech industry and an author of a book about the history of product design, singled out three culprits behind ever-growing features. Firstly, companies add options because it helps them market their products as new and exciting. Second, products with many millions of users must appeal to people with widely different needs. And — this one stings — users are infatuated with options that seem great but that they can’t or won’t use. Kuang described this third factor as “the inability of users to distinguish between ‘Hey, that looks good’ and ‘Hey, I need that.’”

Having said that, Kuang said he’s guilty of this, too. He was wowed by a feature in his Tesla to automate parallel parking. “The first time I used it, it was cool,” he said. “And I never used it again.”

‘Just say no’
<\/strong>Technologists often grumble that they’re in a no-win situation in product design. Devoted fans demand more and more options that often make no sense for normal users. (This phenomenon is often derided as “bloatware”, as in bloated software.) It is one reason technology often feels as if it’s made for the 1% digital die-hards and not the rest of us.

But if companies try to pare back little-used options or change anything people have grown accustomed to, some users will hate it. Everyone has an opinion. Steven Sinofsky, a former Microsoft<\/a> executive, used to joke that revising widely-used software like Windows and Microsoft Office was like ordering pizza for a billion people.

In April, technology writer Clive Thompson made a provocative suggestion to fight the temptation to stuff more features into existing technology: Just say no.

Thompson, a contributing writer for The New York Times Magazine, said that companies should decide in advance the set of features they want to work towards and stop when they get there. “Feature creep is a real thing and wrecks software every year,” he said, citing Instagram<\/a> as a product that grows worse the more options it adds.

Predictive game
<\/strong>Products can’t stay frozen in the past, of course. And some features, like the one to automatically notify emergency services after a car crash, could be worthwhile even if they’re infrequently used. It’s also unpredictable which add-ons might turn out to be useful for the masses.

Kuang said the best technology products change little by little to nudge users toward a future the creators have imagined. He said that Airbnb did that by evolving its website and app toward a significant recent change that prompts people to explore different types of homes without having a destination or date in mind.

To get out of the bloatware trap, Kuang said, “You work backwards from the future that you’re trying to create.”


<\/body>","next_sibling":[{"msid":92376339,"title":"Vodafone Idea Foundation sets up skill training centre in Himachal Pradesh\u2019s Hamirpur","entity_type":"ARTICLE","link":"\/news\/vodafone-idea-foundation-sets-up-skill-training-centre-in-himachal-pradeshs-hamirpur\/92376339","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":92378199,"entity_type":"ARTICLE","title":"Do you really need that new iOS \/ Android feature?","synopsis":"With every system update, gadget companies like Apple or Google are introducing new features that make their devices feel exciting, like changing the colour tint of your Android app icons to match the rest of your screen or recalling a message that you impulsively sent. Users think they want \u201cnew and improved\u201d options like these, but are you really using them?","titleseo":"telecomnews\/do-you-really-need-that-new-ios-\/-android-feature","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"New York Times","artdate":"2022-06-22 10:19:38","lastupd":"2022-06-22 10:23:49","breadcrumbTags":["Android smartphones","instagram","microsoft","new ios update","Mac computer","android features","Cliff Kuang","MVAS\/Apps","Apple","iPhone"],"secinfo":{"seolocation":"telecomnews\/do-you-really-need-that-new-ios-\/-android-feature"}}" data-news_link="//www.iser-br.com/news/do-you-really-need-that-new-ios-/-android-feature/92378199">