Electronic Arts<\/a> or EA is actively looking for a potential new buyer or merger that will help to widen its resources. The studio behind popular games like The Sims, Battlefield<\/a> and FIFA<\/a> wants to get acquired to unlock its full potential, reports PhoneArena. Recently, multiple tech giants have acquired gaming studios. In January, Microsoft<\/a> announced that it had reached a deal to acquire Activision Blizzard<\/a> for $68.7 billion. A few weeks later, Sony followed the suit with a deal to acquire Bungie for $3.6 billion.

EA merger deal with
NBC<\/a> Universal that failed
<\/strong>The report also reveals that EA CEO Andrew Wilson was approached by NBC Universal shortly after the Microsoft-Activision deal was announced. The idea behind this deal was to merge both the companies, with Wilson as CEO of the combined entity.

The report claims that both the gaming and the media giants negotiated the terms of such a deal over several weeks. However, the proposal fell apart within the last month or so as discussions were advanced.

EA seeking other buyers\/merger deals
<\/strong>The failure of the NBC deal hasn’t discouraged EA rom looking for a new merger or buyer. Instead, the company has become more determined to reach a deal after Microsoft agreed to buy Activision Blizzard, the report suggests.

EA has held talks with other tech giants like -
Amazon<\/a>, Disney and Apple<\/a> among other potential suitors. The report didn’t make it clear how far these discussions have reached, however, such a deal is expected to interest all three companies.

How Apple, Amazon and Disney will benefit from acquiring EA?
<\/strong>As per the report, Apple will get access to a huge library of gaming IPs by acquiring Electronic Arts which could have multiple use cases. The company can use it - to boost
Apple Arcade<\/a>, develop its upcoming AR\/VR headset as a gaming powerhouse and will also give the Apple TV+ streaming service more IP to play with.

In the case of Amazon, the situation will be quite similar as it has the Amazon Luna cloud gaming service and Prime Video streaming service. However, Disney is likely to focus on IP for its Disney+ streaming service.
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EA寻求潜在买家,苹果和亚马逊进行谈判

报告还显示,EA首席执行官安德鲁•威尔逊是NBC环球(NBC Universal)接洽Microsoft-Activision交易宣布后不久。本协议背后的想法是这两家公司合并,合并后的实体的威尔逊担任CEO。报告称,游戏和媒体巨头达成这样一个协议的条款在几个星期。

Arghanshu玻色
  • 更新2022年5月24日02:21点坚持
电子艺界或EA是积极寻找潜在的新买家或合并,这将有助于扩大其资源。《模拟人生》等热门游戏背后的工作室,战场上国际足联想要获得释放其潜能,PhoneArena报告。最近,多个科技巨头获得游戏工作室。今年1月,微软宣布达成协议动视暴雪为687亿美元。几周后,索尼收购Bungie的西装为36亿美元。

EA合并处理美国全国广播公司普遍的失败
报告还显示,EA首席执行官安德鲁•威尔逊是NBC环球(NBC Universal)接洽Microsoft-Activision交易宣布后不久。本协议背后的想法是这两家公司合并,合并后的实体的威尔逊担任CEO。

广告
报告称,游戏和媒体巨头达成这样一个协议的条款在几个星期。然而,这项提议破裂在上个月或讨论是先进的。

EA寻求其他买家/并购交易
NBC的失败交易没有气馁EA罗寻找新合并或买家。相反,该公司变得更加决心达成协议之后,微软同意收购动视暴雪,报告显示。

EA与其他科技巨头——举行会谈亚马逊,迪斯尼和苹果其他潜在的追求者之一。报告没有明确这些讨论已经达到多远,然而,这样的交易预计将三家公司的兴趣。

有苹果、亚马逊和迪斯尼将受益于收购EA ?
根据这份报告,苹果将获得一个巨大的图书馆游戏的IPs通过收购电子艺术可以有多个用例。公司可以使用它,来提高苹果商场,发展其即将到来的AR / VR耳机作为游戏强国,也给苹果电视+流媒体服务更多的IP。

在亚马逊的情况下,情况将非常相似,因为它有亚马逊Luna云游戏服务和'视频流服务。然而,迪斯尼可能会专注于知识产权的迪斯尼+流媒体服务。
  • 发布于2022年5月24日下午02:15坚持
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Electronic Arts<\/a> or EA is actively looking for a potential new buyer or merger that will help to widen its resources. The studio behind popular games like The Sims, Battlefield<\/a> and FIFA<\/a> wants to get acquired to unlock its full potential, reports PhoneArena. Recently, multiple tech giants have acquired gaming studios. In January, Microsoft<\/a> announced that it had reached a deal to acquire Activision Blizzard<\/a> for $68.7 billion. A few weeks later, Sony followed the suit with a deal to acquire Bungie for $3.6 billion.

EA merger deal with
NBC<\/a> Universal that failed
<\/strong>The report also reveals that EA CEO Andrew Wilson was approached by NBC Universal shortly after the Microsoft-Activision deal was announced. The idea behind this deal was to merge both the companies, with Wilson as CEO of the combined entity.

The report claims that both the gaming and the media giants negotiated the terms of such a deal over several weeks. However, the proposal fell apart within the last month or so as discussions were advanced.

EA seeking other buyers\/merger deals
<\/strong>The failure of the NBC deal hasn’t discouraged EA rom looking for a new merger or buyer. Instead, the company has become more determined to reach a deal after Microsoft agreed to buy Activision Blizzard, the report suggests.

EA has held talks with other tech giants like -
Amazon<\/a>, Disney and Apple<\/a> among other potential suitors. The report didn’t make it clear how far these discussions have reached, however, such a deal is expected to interest all three companies.

How Apple, Amazon and Disney will benefit from acquiring EA?
<\/strong>As per the report, Apple will get access to a huge library of gaming IPs by acquiring Electronic Arts which could have multiple use cases. The company can use it - to boost
Apple Arcade<\/a>, develop its upcoming AR\/VR headset as a gaming powerhouse and will also give the Apple TV+ streaming service more IP to play with.

In the case of Amazon, the situation will be quite similar as it has the Amazon Luna cloud gaming service and Prime Video streaming service. However, Disney is likely to focus on IP for its Disney+ streaming service.
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