Consumers planning to buy consumer electronics and smartphones this festive season may be spoilt for choice with top brands lining up their highest spending on consumer offers, discounts and promotions to revive demand and clear inventory. 公司高管说,他们正在增加支出来拉动需求,减缓今年与去年两年供应是一项挑战,而对于智能手机也离开4 g智能手机与5 g模型准备下个季度推出5 g服务。 消费者打算购买消费电子和智能手机这个节日期间可能与顶级品牌可供选择排队的最高消费支出,折扣和促销活动恢复需求,明确库存。
Company executives said they are increasing the spend to drive demand that slowed down this year unlike last two years when supplies were a challenge, while for smartphones it is also to clear out 4G smartphones with 5G models to prepare for the launch of 5G services next quarter.
Realme<\/a> on Tuesday announced it will offer discounts worth Rs 700 crore for the entire festive season across channels, as compared to Rs 500 crore spent last year. Industry executives said Samsung<\/a> and Xiaomi<\/a> too are going to substantially increase spending over last year with cutthroat competition in the mobile phone market. Samsung and Xiaomi did not respond to emails.
![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
Electronics brand Haier<\/a> is going to spend Rs 100 crore this festive season on advertising and promotions, while appliance industry market leader LG India<\/a> is increasing the festive spend by 20-25% over last year.
\"The festive season is extremely critical this year with the increased spending expected to spur demand,\" said LG India vice-president Deepak Bansal.
Haier India president Satish NS said all efforts will be to revive sales this festive season with higher spending on consumer promotion and marketing. \"We are building inventory expecting good business, like a calculated gamble,\" he said.
Companies are going all out with direct price drops; exchange offers and cashbacks. Bosch<\/a> and Siemens<\/a>, for instance, will start an upgrade offer for consumers this year, while Realme said it will offer discounts up to Rs 10,000 on smartphones and up to Rs 12,000 on electronic products.
Demand for smartphones and televisions have slowed down since February and household electronic appliances from May due to record high inflation and consumers spending in other avenues like buying apparel, eating out or holiday.
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电子公司计划大节日提供恢复的需求
公司高管说,他们正在增加支出来拉动需求,减缓今年与去年两年供应是一项挑战,而对于智能手机也离开4 g智能手机与5 g模型准备下个季度推出5 g服务。
Realme周二宣布将提供折扣价值700卢比为整个节日期间跨渠道,相比去年花费500卢比。业内高管表示三星和小米也将大幅增加支出比去年手机市场的恶性竞争。三星和小米没有回应电子邮件。
电子产品品牌海尔是这个节日期间要花100卢比在广告和促销,而家电行业市场领导者吗LG印度增加了节日去年花了20 - 25%。
“今年节日期间是非常关键的,预计增加支出来刺激需求,“LG印度副总统迪帕克·邦萨尔说。
海尔印度Satish NS总统说,所有的努力将会恢复销售这个节日期间与更高的消费者促销和营销支出。“我们正在建立库存预计好生意,像一个计算赌博,”他说。
公司是直接价格下降;交换提供和超市夜未眠。博世和西门子例如,今年将开始升级为消费者提供,而Realme表示,它将提供折扣Rs 10000智能手机和Rs 12000电子产品。
智能手机和电视机的需求放缓和家用电器从5月2月以来由于创纪录的高通胀和消费者支出等其他途径购买服装,外出就餐或假期。
Consumers planning to buy consumer electronics and smartphones this festive season may be spoilt for choice with top brands lining up their highest spending on consumer offers, discounts and promotions to revive demand and clear inventory.
Company executives said they are increasing the spend to drive demand that slowed down this year unlike last two years when supplies were a challenge, while for smartphones it is also to clear out 4G smartphones with 5G models to prepare for the launch of 5G services next quarter.
Realme<\/a> on Tuesday announced it will offer discounts worth Rs 700 crore for the entire festive season across channels, as compared to Rs 500 crore spent last year. Industry executives said Samsung<\/a> and Xiaomi<\/a> too are going to substantially increase spending over last year with cutthroat competition in the mobile phone market. Samsung and Xiaomi did not respond to emails.
Electronics brand Haier<\/a> is going to spend Rs 100 crore this festive season on advertising and promotions, while appliance industry market leader LG India<\/a> is increasing the festive spend by 20-25% over last year.
\"The festive season is extremely critical this year with the increased spending expected to spur demand,\" said LG India vice-president Deepak Bansal.
Haier India president Satish NS said all efforts will be to revive sales this festive season with higher spending on consumer promotion and marketing. \"We are building inventory expecting good business, like a calculated gamble,\" he said.
Companies are going all out with direct price drops; exchange offers and cashbacks. Bosch<\/a> and Siemens<\/a>, for instance, will start an upgrade offer for consumers this year, while Realme said it will offer discounts up to Rs 10,000 on smartphones and up to Rs 12,000 on electronic products.
Demand for smartphones and televisions have slowed down since February and household electronic appliances from May due to record high inflation and consumers spending in other avenues like buying apparel, eating out or holiday.
<\/p><\/body>","next_sibling":[{"msid":94039045,"title":"Final call on PLI Scheme for mobile makers on September 9","entity_type":"ARTICLE","link":"\/news\/final-call-on-pli-scheme-for-mobile-makers-on-september-9\/94039045","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"94037080","title":"mobile-agencies1","entity_type":"IMAGES","seopath":"industry\/cons-products\/electronics\/electronics-companies-plan-big-festive-offers-to-revive-demand\/mobile-agencies1","category_name":"Electronics companies plan big festive offers to revive demand","synopsis":"Demand for smartphones and televisions have slowed down since February and household electronic appliances from May due to record high inflation and consumers spending in other avenues like buying apparel, eating out or holiday.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-18092\/94037080.cms?width=150&height=112","link":"\/image\/industry\/cons-products\/electronics\/electronics-companies-plan-big-festive-offers-to-revive-demand\/mobile-agencies1\/94037080"}],"msid":94039091,"entity_type":"ARTICLE","title":"Electronics companies plan big festive offers to revive demand","synopsis":"Company executives said they are increasing the spend to drive demand that slowed down this year unlike last two years when supplies were a challenge, while for smartphones it is also to clear out 4G smartphones with 5G models to prepare for the launch of 5G services next quarter.","titleseo":"telecomnews\/electronics-companies-plan-big-festive-offers-to-revive-demand","status":"ACTIVE","authors":[{"author_name":"Writankar Mukherjee","author_link":"\/author\/8447\/writankar-mukherjee","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/8447.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":8447,"author_name":"Writankar Mukherjee","author_seo_name":"writankar-mukherjee","designation":"Senior Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2022-09-07 07:28:38","lastupd":"2022-09-07 07:29:21","breadcrumbTags":["festive sales","samsung","realme","siemens","xiaomi","haier","lg india","festive offers","siemens","bosch","Devices"],"secinfo":{"seolocation":"telecomnews\/electronics-companies-plan-big-festive-offers-to-revive-demand"}}" data-news_link="//www.iser-br.com/news/electronics-companies-plan-big-festive-offers-to-revive-demand/94039091">
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