After scrapping the $44-billion Twitter deal<\/a> over the presence of fake\/spam accounts, Tesla chief executive officer (CEO) Elon Musk<\/a> on Sunday questioned the company's way of measuring its user base<\/a>, which it uniquely calls \"monetisable daily active users\" (mDAUs). 特斯拉首席执行官质疑公司的方式测量其用户群,它独特的电话“monetisable每日活跃用户”。 取消后的440亿美元Twitter的交易通过假的存在/垃圾邮件账户,特斯拉首席执行官(CEO)Elon Musk周日质疑公司的测量方式用户群,它独特的所谓的“monetisable每日活跃用户”(mDAUs)。
In 2019, Twitter<\/a> for the first time used the word mDAU, saying it believes that monetisable DAU<\/a>, and its related growth, \"are the best ways to measure our success\".
Monetisable DAU are users who log in and access Twitter on any given day through twitter.com or Twitter applications that are able to show ads.
Twitter says its mDAUs are not comparable to current disclosures from other companies, many of whom share a more expansive metric that includes people who are not seeing ads.
A follower asked Musk<\/a>: \"$TWTR changed what it considers an active user and how it counts them about 3 years ago. @Twitter developed a proprietary method (mDAU) that's not based on any standardised industry methodology. Since then, the number of active users has been steadily increasing\".
Musk replied: \"Odd\" and \"Indeed\".
\"What I'm seeing is that after three consecutive quarters of negative growth, @Twitter decided to concoct a new way to count active users that fortuitously unearthed positive growth,\" said Alex, a physics engineer who follows Musk.
In the April-June period this year, Twitter said it reached 237.8 million users - a significant growth (up 16.6% compared with Q2 of the prior year) despite posting $270 million net loss in Q2.
According to the company, their goal was \"not to disclose the largest daily active user number they could\".
\"We want to align our external stakeholders around one metric that reflects our goal of delivering value to people on Twitter every day and monetizing that usage,\" it said.
The company also began disclosing the absolute number of average mDAU (previously referred to as DAU), for both the US and international markets, from 2019.
\"Advertisers come to Twitter because we have one of the most valuable audiences when they are most receptive, and we generate a high return on investment against their campaign objectives whether they are launching a new product or connecting with what's happening on Twitter,\" according to the microblogging platform.
When Musk scrapped the deal, the microblogging platform said it was suspending more than 1 million spam accounts a day.
The new figure represented a doubling of its previous update.
Twitter CEO Parag Agarwal had said in May that spam account suspensions were running at 500,000 a day.
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Elon Musk问题Twitter的monetisable每日活跃用户数量
在2019年,推特第一次使用这个词mDAU说相信monetisable道及其相关的发展”,是最好的方法来衡量我们的成功”。
Monetisable道是用户登录和访问Twitter每天通过twitter.com或Twitter应用程序能够显示广告。
Twitter称其mDAUs不与当前从其他公司披露,其中许多人分享一个更广阔的指标,包括那些没有看到广告。
麝香回答说:“奇怪的”和“事实上”。
“我看到的是,经过连续三个季度的负增长,@Twitter决定编造一个计数的新方法活跃用户,意外地发现了正增长,”亚历克斯说,物理工程师遵循麝香。
今年4 - 6月期间,Twitter说它达到2.378亿用户——一个重要的增长(16.6%相比,第二季度的前一年)尽管发布第二季度净亏损2.7亿美元。
据该公司介绍,他们的目标是“不披露的最大每日活跃用户数量”。
“我们希望使我们的外部利益相关者围绕一个指标,反映了我们的目标交付价值的人每天都在推特上和货币化,使用,”它说。
公司也开始披露的绝对数量平均mDAU(以前称为道),美国与国际市场,从2019年开始。
“广告商来推特,因为我们有一个最有价值的观众大多数接受时,我们生成一个高投资回报对他们的活动目标是否推出新产品或结合在Twitter上发生了什么,”据微博平台。
麝香取消这笔交易时,微博平台表示,暂停一天超过100万垃圾邮件账户。
新的图代表一倍的以前的更新。
Twitter的CEO Parag Agarwal说500000年5月,垃圾邮件帐户中止运行一天。
After scrapping the $44-billion Twitter deal<\/a> over the presence of fake\/spam accounts, Tesla chief executive officer (CEO) Elon Musk<\/a> on Sunday questioned the company's way of measuring its user base<\/a>, which it uniquely calls \"monetisable daily active users\" (mDAUs).
In 2019, Twitter<\/a> for the first time used the word mDAU, saying it believes that monetisable DAU<\/a>, and its related growth, \"are the best ways to measure our success\".
Monetisable DAU are users who log in and access Twitter on any given day through twitter.com or Twitter applications that are able to show ads.
Twitter says its mDAUs are not comparable to current disclosures from other companies, many of whom share a more expansive metric that includes people who are not seeing ads.
A follower asked Musk<\/a>: \"$TWTR changed what it considers an active user and how it counts them about 3 years ago. @Twitter developed a proprietary method (mDAU) that's not based on any standardised industry methodology. Since then, the number of active users has been steadily increasing\".
Musk replied: \"Odd\" and \"Indeed\".
\"What I'm seeing is that after three consecutive quarters of negative growth, @Twitter decided to concoct a new way to count active users that fortuitously unearthed positive growth,\" said Alex, a physics engineer who follows Musk.
In the April-June period this year, Twitter said it reached 237.8 million users - a significant growth (up 16.6% compared with Q2 of the prior year) despite posting $270 million net loss in Q2.
According to the company, their goal was \"not to disclose the largest daily active user number they could\".
\"We want to align our external stakeholders around one metric that reflects our goal of delivering value to people on Twitter every day and monetizing that usage,\" it said.
The company also began disclosing the absolute number of average mDAU (previously referred to as DAU), for both the US and international markets, from 2019.
\"Advertisers come to Twitter because we have one of the most valuable audiences when they are most receptive, and we generate a high return on investment against their campaign objectives whether they are launching a new product or connecting with what's happening on Twitter,\" according to the microblogging platform.
When Musk scrapped the deal, the microblogging platform said it was suspending more than 1 million spam accounts a day.
The new figure represented a doubling of its previous update.
Twitter CEO Parag Agarwal had said in May that spam account suspensions were running at 500,000 a day.
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