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Samsung<\/a>, the world's top smartphone maker, Nokia<\/a> and other major telecoms firms pulled out of attending the four-day Mobile World Congress<\/a> (MWC) which got underway Monday in Barcelona, citing virus concerns, although some are taking part virtually.
But with its business under pressure from the US sanctions, Huawei is eager to fight for its slice of the lucrative European market for smartphones and 5G wireless network equipment and could not afford to stay away from the event, analysts said.
\"If they didn't show up it would basically be them basically saying 'we're done, we are not able to compete in this business because of the sanctions,\" senior IDC researcher Ryan Reith told AFP.
Huawei had one of the biggest and most brightly lite stands at the congress, displaying its line of smartphones, smartwatches and other devices under a huge sign with the slogan \"Lighting Up the Future\".
The United States in 2019 put Huawei on a trade blacklist that bars US suppliers from doing business with it because of what Washington says are national security concerns.
The move cut Huawei off from Google's Android mobile operating system, preventing it from offering popular features like Google's browser and a range of other top apps only available through Android.
New operating system
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As a result Huawei -- once one of the world's top three smartphone manufacturers along with Samsung and Apple<\/a> -- has seen its phone sales plunge.
The company was the sixth biggest smartphone maker in the fourth quarter of 2020, the first time it was not among the top five in six years, according to research firm Canalys.
Huawei in November sold its budget brand smartphone unit Honor as it reshuffled its product mix in the face of its declining sales but has vowed to retain its premium handset brand.
Europe is a \"key market\" for the company because it has been able to sell its higher margin premium phones there, Reith said, adding this also helps explain why Huawei was at MWC.
\"Outside of China, it was Huawei's most important region for the last I would say at least six, seven years,\" he said.
Forrester analyst Thomas Husson agreed, saying \"Huawei's physical presence highlights the importance of Europe\" in the firm's strategy.
The company is also eager to promote its recently launched homegrown operating system -- HarmonyOS -- that aims to compete with Android and Apple's iOs which dominate the market, he added.
'Critically important' <\/strong>
Huawei, the world's largest supplier of telecom networking gear, is also keen to have telephone operators use its equipment to build super-fast 5G wireless networks.
Under pressure from Washington, Western nations such as Britain and Australia have banned mobile providers from using the company's equipment in 5G networks. Other nations like France have placed heavy restrictions on use of Huawei equipment.
During an address to the gathering on Tuesday, the president of Huawei's business carrier business, Ryan Ding, highlighted innovations of its 5G network equipment which make it easy to install and reduce energy consumption.
\"5G innovation is an ongoing process and this is just the beginning,\" he said.
Sascha Segan, the lead mobile analyst at US tech magazine PCMag, said it was \"critically important\" for Huawei to network with \"as many international<\/a> operators as possible\" at the fair.
\"If they can convince one operator to stick with Huawei infrastructure equipment it will have been worth their attendance at the show,\" he added.
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三星全球最大的智能手机制造商,诺基亚和其他主要电信公司退出参加为期四天全球移动大会(还)周一开始在巴塞罗那,以病毒问题为由,尽管有些人几乎参与。
但随着其业务在美国制裁压力下,华为是急于争取其片有利可图的欧洲市场的智能手机和5 g无线网络设备,不能远离,分析师表示。
“如果他们不出现,它将主要是他们基本上说的做完了,我们不能在这个行业竞争,因为制裁,”IDC高级研究员Ryan Reith告诉法新社。
华为有一个最大的和最明亮lite站在国会,显示其智能手机,smartwatches和其他设备在一个巨大的标志和口号“照亮未来”。
2019年美国把华为贸易黑名单,禁止我们供应商与它做生意,因为华盛顿所称国家安全方面的担忧。
此举将华为从谷歌的Android手机操作系统,防止提供受欢迎的特性,比如谷歌的浏览器和一系列其他高级应用程序只能通过Android。
新操作系统
由于华为——一旦世界上三大智能手机制造商三星和苹果——电话销售暴跌。
公司第六大智能手机生产商在2020年第四季度,这不是第一次在前六分之五年,据研究公司Canalys的数据。
华为去年11月销售预算品牌智能手机单位荣誉重组其产品组合的销售下降,但发誓要保持其高端手机品牌。
公司的欧洲是一个“关键市场”,因为它能够出售其利润率较高的高端手机,瑞斯说,这也有助于解释为什么华为在mvc。
“中国以外,华为最重要的地区过去我认为至少六,七年,”他说。
Forrester分析师Thomas Husson同意了,他说:“华为的物理存在突出欧洲”的重要性在该公司的战略。
该公司还渴望促进其最近发布了国产操作系统——HarmonyOS,旨在与Android和苹果的iOs主导市场,他补充道。
“至关重要的”
华为是全球最大的电信网络设备供应商,也渴望电话接线员使用其设备构建超高速5 g无线网络。
在华盛顿的压力下,英国和澳大利亚等西方国家已禁止移动服务提供商使用公司的设备在5 g网络。其他国家如法国把沉重的限制使用华为设备。
周二聚集在一个地址,华为的业务运营商业务主席瑞恩叮,强调创新的5 g网络设备,使它易于安装和减少能源消耗。
“5克创新是一个持续的过程,这仅仅是个开始,”他说。
领先移动分析师Sascha Segan我们科技杂志中发贴,说这是“至关重要的”华为网络以“尽可能多的国际运营商在集市上”。
“如果他们能说服一个运营商坚持华为基础设施设备将值得他们的出席,”他补充道。
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