\"\"
<\/span><\/figcaption><\/figure>LONDON: The European Union on Monday approved Microsoft<\/a>'s $69 billion purchase of video game maker Activision<\/a> Blizzard, deciding the deal won't stifle competition for popular console titles like Call of Duty<\/a> and accepting the U.S. tech company's remedies to boost competition in cloud gaming.

But the blockbuster deal is still in jeopardy because British regulators have rejected it and U.S. authorities are trying to thwart it.

The deal, sweetened by
Microsoft<\/a>'s promises to free up licensing conditions for cloud gaming, \"would no longer raise competition concerns and would ultimately unlock significant benefits for competition and consumers,\" said the European Commission<\/a>, the 27-nation bloc's executive arm and top antitrust watchdog.

The all-cash deal announced more than a year ago has been scrutinized by regulators around the world over fears that it would give Microsoft and its
Xbox<\/a> console control of Activision<\/a>'s hit franchises like Call of Duty<\/a> and World of Warcraft.

Fierce opposition has been driven by rival
Sony<\/a>, which makes the PlayStation gaming system.

Microsoft sought to counter the resistance by striking a deal with
Nintendo<\/a> to license Activision titles like Call of Duty for 10 years and offering the same to Sony<\/a> if the deal went ahead.

Following its review, the
European Commission<\/a> dismissed the possibility that Microsoft would cut off its games from PlayStation, saying that excluding the most popular gaming console would put a big dent in its profits.

The emerging cloud gaming market received closer scrutiny from Brussels. Cloud gaming frees players from buying expensive consoles and gaming computers by allowing them to stream games they own to tablets, phones and other devices, typically through a cloud platform that may charge a fee.

The commission approved the deal after accepting Microsoft's offer to modify its licensing agreements to allow users and any cloud gaming platforms to stream its titles without paying any royalties for 10 years.

Microsoft has already announced deals to bring
Xbox<\/a> PC games to cloud gaming platforms operated by chipmaker Nvidia<\/a> and independent player Boosteroid.

Activision games aren't available on cloud services, but the commission noted that the licensing commitments could expand the cloud gaming market \"by bringing Activision's games to new platforms, including smaller EU players, and to more devices than before.\"

The EU decision is at odds with the stance taken by British antitrust regulators, who last month upended the biggest tech deal in history over concerns it would stifle competition in the small but rapidly growing cloud gaming market.

The companies are appealing the U.K. Competition and Markets Authority's decision to a tribunal, but history doesn't bode well.

The watchdog previously denied Facebook parent
Meta<\/a>'s purchase of Giphy over concerns it would limit innovation and competition. The social media giant was ultimately forced to sell off the GIF-sharing platform after it lost an appeal.

The EU's decision could enhance Microsoft's chances as it faces down U.S. regulators. The Federal Trade Commission is taking the company to court to block the deal, with a trial before the FTC's in-house judge set to begin Aug. 2.
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欧盟支持微软收购动视暴雪的《使命召唤》制造商。但69美元的交易仍处于危险之中

但重磅交易仍处于危险之中,因为英国监管机构拒绝它,美国当局正试图阻止它。

  • 更新2023年5月15日09:24点坚持
阅读: 100年行业专业人士
读者的形象读到100年行业专业人士
伦敦:欧盟周一批准微软690亿美元收购视频游戏制造商动视暴雪暴雪,决定这笔交易不会扼杀竞争等受欢迎的控制台的头衔使命的召唤和接受美国科技公司的补救措施来促进竞争在云游戏。

但重磅交易仍处于危险之中,因为英国监管机构拒绝它,美国当局正试图阻止它。

这笔交易,甜的微软的云游戏,承诺释放许可条件”将不再引起竞争问题并最终解开对竞争和消费者带来了显著效益,”说欧洲委员会欧盟27国的执行机构和最高反垄断监管机构。

广告
全现金交易宣布一年多前一直受到世界各地的监管机构担心它会给微软和它的Xbox控制台的控制动视暴雪打击的特许经营权使命的召唤和《魔兽世界》。

推动了竞争对手的强烈反对索尼,这使得PlayStation游戏系统。

微软试图对抗阻力通过达成协议任天堂许可证动视冠军像使命召唤10年,提供同样的索尼如果继续交易。

审查后,欧洲委员会驳回了微软的可能性将切断其PlayStation游戏,说不包括最流行的游戏机将会大幅降低其利润。

新兴的云游戏市场受到布鲁塞尔进行更严格的审查。云游戏让玩家购买昂贵的游戏机和电脑游戏,让他们流游戏他们自己的平板电脑,手机和其他设备,通常是通过一个云平台,可能会收取费用。

委员会批准了这项交易后接受微软的提议修改其许可协议允许用户和任何云游戏平台,其标题不支付任何版税了10年。

微软已经宣布交易带Xbox电脑游戏云游戏平台由芯片制造商英伟达Boosteroid和独立的球员。

广告
动视暴雪游戏不提供云服务,但该委员会指出,许可承诺可能扩大云游戏市场“新平台将动视暴雪的游戏,包括小欧盟球员,和比以前更多的设备。”

欧盟的决定是与英国反垄断监管机构采取的立场,他上个月颠覆了历史上最大的技术协议担忧这将扼杀小但快速增长的云游戏市场的竞争。

这些公司吸引英国竞争和市场管理局法庭的决定,但历史不会预示。

监管机构此前曾否认Facebook的父母的购买Giphy担忧这将限制创新和竞争。社交媒体巨头最终被迫出售GIF-sharing平台后,失去了吸引力。

欧盟的决定可能会增强微软的机会,因为它面临着美国监管机构。美国联邦贸易委员会(Federal Trade Commission)正在阻止该交易的公司告上法庭,审判之前,联邦贸易委员会的内部法官开始8月2日。
  • 发布于2023年5月15日09:20点坚持

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<\/span><\/figcaption><\/figure>LONDON: The European Union on Monday approved Microsoft<\/a>'s $69 billion purchase of video game maker Activision<\/a> Blizzard, deciding the deal won't stifle competition for popular console titles like Call of Duty<\/a> and accepting the U.S. tech company's remedies to boost competition in cloud gaming.

But the blockbuster deal is still in jeopardy because British regulators have rejected it and U.S. authorities are trying to thwart it.

The deal, sweetened by
Microsoft<\/a>'s promises to free up licensing conditions for cloud gaming, \"would no longer raise competition concerns and would ultimately unlock significant benefits for competition and consumers,\" said the European Commission<\/a>, the 27-nation bloc's executive arm and top antitrust watchdog.

The all-cash deal announced more than a year ago has been scrutinized by regulators around the world over fears that it would give Microsoft and its
Xbox<\/a> console control of Activision<\/a>'s hit franchises like Call of Duty<\/a> and World of Warcraft.

Fierce opposition has been driven by rival
Sony<\/a>, which makes the PlayStation gaming system.

Microsoft sought to counter the resistance by striking a deal with
Nintendo<\/a> to license Activision titles like Call of Duty for 10 years and offering the same to Sony<\/a> if the deal went ahead.

Following its review, the
European Commission<\/a> dismissed the possibility that Microsoft would cut off its games from PlayStation, saying that excluding the most popular gaming console would put a big dent in its profits.

The emerging cloud gaming market received closer scrutiny from Brussels. Cloud gaming frees players from buying expensive consoles and gaming computers by allowing them to stream games they own to tablets, phones and other devices, typically through a cloud platform that may charge a fee.

The commission approved the deal after accepting Microsoft's offer to modify its licensing agreements to allow users and any cloud gaming platforms to stream its titles without paying any royalties for 10 years.

Microsoft has already announced deals to bring
Xbox<\/a> PC games to cloud gaming platforms operated by chipmaker Nvidia<\/a> and independent player Boosteroid.

Activision games aren't available on cloud services, but the commission noted that the licensing commitments could expand the cloud gaming market \"by bringing Activision's games to new platforms, including smaller EU players, and to more devices than before.\"

The EU decision is at odds with the stance taken by British antitrust regulators, who last month upended the biggest tech deal in history over concerns it would stifle competition in the small but rapidly growing cloud gaming market.

The companies are appealing the U.K. Competition and Markets Authority's decision to a tribunal, but history doesn't bode well.

The watchdog previously denied Facebook parent
Meta<\/a>'s purchase of Giphy over concerns it would limit innovation and competition. The social media giant was ultimately forced to sell off the GIF-sharing platform after it lost an appeal.

The EU's decision could enhance Microsoft's chances as it faces down U.S. regulators. The Federal Trade Commission is taking the company to court to block the deal, with a trial before the FTC's in-house judge set to begin Aug. 2.
<\/body>","next_sibling":[{"msid":100255467,"title":"SAP and Microsoft to deepen collaboration on generative AI in recruiting","entity_type":"ARTICLE","link":"\/news\/enterprise-services\/sap-and-microsoft-to-deepen-collaboration-on-generative-ai-in-recruiting\/100255467","category_name":null,"category_name_seo":"enterprise-services"}],"related_content":[],"msid":100257967,"entity_type":"ARTICLE","title":"EU backs Microsoft buying Call of Duty maker Activision Blizzard. But the $69B deal is still at risk","synopsis":"But the blockbuster deal is still in jeopardy because British regulators have rejected it and U.S. authorities are trying to thwart it.","titleseo":"enterprise-services\/eu-backs-microsoft-buying-call-of-duty-maker-activision-blizzard-but-the-69b-deal-is-still-at-risk","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":172,"shares":0,"engagementtimems":845000},"Alttitle":{"minfo":""},"artag":"AP","artdate":"2023-05-15 21:20:24","lastupd":"2023-05-15 21:24:29","breadcrumbTags":["microsoft","call of duty","activision","nintendo","nvidia","sony","meta","european commission","xbox","enterprise services"],"secinfo":{"seolocation":"enterprise-services\/eu-backs-microsoft-buying-call-of-duty-maker-activision-blizzard-but-the-69b-deal-is-still-at-risk"}}" data-news_link="//www.iser-br.com/news/enterprise-services/eu-backs-microsoft-buying-call-of-duty-maker-activision-blizzard-but-the-69b-deal-is-still-at-risk/100257967">