MUMBAI: HCL Technologies<\/a> has won a contract to transform the operations of UK football club<\/a> Manchester United<\/a>, a deal that will see the Indian IT player create an innovation lab in the iconic Old Trafford Stadium. HCL科技公司赢得了一份合同将曼联的行动,达成一项协议,将会看到印度球员创造一个创新实验室的标志性的老特拉福德球场。 孟买:HCL科技公司赢得了合同变换操作的英国足球俱乐部曼联达成协议,将会看到印度球员创造一个创新实验室的标志性的老特拉福德球场。
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\nUnder this deal, HCL and Manchester United<\/a> will work together to explore and unveil a number of digital initiatives to transform the experience of the club’s 659 million global followers, ManU said in a release on its website.
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\n“It is a very exciting prospect and the possibilities of what we can achieve are endless. Through digital transformation we hope to change the way in which our fans experience and interact with Manchester United. Together with HCL we aim to develop innovative ways to connect with our fans around the world, providing a blueprint for other global organisations,” Richard Arnold, Group Managing Director at Manchester United, said the statement.
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Technology firms are increasingly tying up with sports franchises, a move that boosts their visibility. Last year, Spanish football club Real Madrid<\/a> signed a four-year business, technology and marketing partnership with Microsoft<\/a>. Media reports pegged that deal size at about $30 million. No other Indian IT company has as yet signed up with a sporting franchise.
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\nThe innovation lab, which HCL calls a ‘united xperience lab’ will be created at the at Old Trafford.
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\n“This partnership is unique and creates value not just for Manchester United and its fans, but also for all forward-looking organizations across the world,” said Anant Gupta, President & CEO, HCL Technologies<\/a>.
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HCL科技公司数字处理曼联赢了
根据这个协议,盐酸和曼联将共同探索,推出一系列数字计划改变俱乐部的6.59亿年全球粉丝的经验,在其网站上马努在一份新闻稿中说。
“这是一个非常激动人心的前景和我们所能实现的可能性是无限的。通过数字转换我们希望改变我们与曼联球迷体验和互动。HCL一起我们的目标是发展创新的方法来联系我们的球迷在世界各地,提供一个蓝图其他全球组织,”曼联集团董事总经理理查德•阿诺德的声明中表示。
科技公司正越来越多地与体育特许经营权,此举提高了他们的知名度。去年,西班牙的足球俱乐部皇家马德里签订了一份为期四年的业务、技术和营销伙伴关系微软。媒体报道挂钩,交易规模约为3000万美元。没有其他印度IT公司已经签署了一个体育特许经营。
创新实验室,HCL所谓的联合实验室的经验将被创建在老特拉福德。
”这一伙伴关系是独一无二的,不仅对曼联创造价值和它的球迷,但也为所有前瞻性的组织在世界各地,”Anant Gupta说,总裁和首席执行官,HCL科技公司。
MUMBAI: HCL Technologies<\/a> has won a contract to transform the operations of UK football club<\/a> Manchester United<\/a>, a deal that will see the Indian IT player create an innovation lab in the iconic Old Trafford Stadium.
\n
\nUnder this deal, HCL and Manchester United<\/a> will work together to explore and unveil a number of digital initiatives to transform the experience of the club’s 659 million global followers, ManU said in a release on its website.
\n
\n“It is a very exciting prospect and the possibilities of what we can achieve are endless. Through digital transformation we hope to change the way in which our fans experience and interact with Manchester United. Together with HCL we aim to develop innovative ways to connect with our fans around the world, providing a blueprint for other global organisations,” Richard Arnold, Group Managing Director at Manchester United, said the statement.
\n
Technology firms are increasingly tying up with sports franchises, a move that boosts their visibility. Last year, Spanish football club Real Madrid<\/a> signed a four-year business, technology and marketing partnership with Microsoft<\/a>. Media reports pegged that deal size at about $30 million. No other Indian IT company has as yet signed up with a sporting franchise.
\n
\nThe innovation lab, which HCL calls a ‘united xperience lab’ will be created at the at Old Trafford.
\n
\n“This partnership is unique and creates value not just for Manchester United and its fans, but also for all forward-looking organizations across the world,” said Anant Gupta, President & CEO, HCL Technologies<\/a>.
\n
\n\n<\/p><\/body>","next_sibling":[{"msid":48767217,"title":"New patent norms to ease filing for IT companies","entity_type":"ARTICLE","link":"\/news\/new-patent-norms-to-ease-filing-for-it-companies\/48767217","category_name":null,"category_name_seo":false}],"related_content":[],"msid":48778337,"entity_type":"ARTICLE","title":"HCL Technologies wins digital deal with Manchester United","synopsis":"HCL Technologies has won a contract to transform the operations of Manchester United, a deal that will see the Indian IT player create an innovation lab in the iconic Old Trafford Stadium.","titleseo":"hcl-technologies-wins-digital-deal-with-manchester-united","status":"ACTIVE","authors":[{"author_name":"Jochelle Mendonca","author_link":"\/author\/479231167\/jochelle-mendonca","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231167.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479231167,"author_name":"Jochelle Mendonca","author_seo_name":"jochelle-mendonca","designation":"Assistant Editor - Enterprise IT","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-09-02 22:00:43","lastupd":"2015-09-02 22:01:03","breadcrumbTags":["Enterprise Services","Real Madrid","Manchester United","Microsoft","HCL Technologies","UK football club"],"secinfo":{"seolocation":"hcl-technologies-wins-digital-deal-with-manchester-united"}}" data-news_link="//www.iser-br.com/news/hcl-technologies-wins-digital-deal-with-manchester-united/48778337">
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