\n
Earlier this week, Tech Mahindra<\/a> said digital was about 13 per cent of its business and could grow to 40 per cent in the next two years.
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Smaller rival Mindtree<\/a> has said digital could contribute 50 per cent of its revenue by 2017, according to media reports.
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But growth in digital will not be enough to mitigate the problems Indian IT companies face in their traditional businesses, according to experts. \"Our view has been that strongly growing digital does not have material enough size for it to move the needle on overall industry growth. Industry revenue is dominated by ‘traditional services’, which are experiencing pressure because of slow growth in IT services spending on part of customers,\" said Girish Rai<\/a>, analyst with Nirmal Bang<\/a>.
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\nWhile growth in percentage of digital contribution will increase as existing customers move to more technologies such as cloud, social, mobile and analytics, Indian IT players will also face increasing competition as deals pivot. \"Digital is a great opportunity but companies like Accenture are spending millions of dollars on acquisitions, partnerships. At their scale, digital is growing 35 per cent year-over-year and they are clearly winning market share. So, Indian IT companies face strong challengers,\" an analyst with a Mumbai-based brokerage said. He declined to be identified.
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Digital contributes more than a fifth to Accenture’s overall revenue. Companies like Infosys and Wipro<\/a> have begun investing in digital technology firms. Acquisitions also help IT companies develop a base from which it could attract more digital talent to company.
\n
\n
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Bengaluru-based Wipro, which acquired Danish design company Designit<\/a>, went down the M&A path to help it attract people with creative skills, not just in India but globally. \"While we had been trying to hire senior designers in the market, it became clear to us that we needed a proven design platform, a heritage and brand in design, to be able to attract the best people to Wipro,\" Rajan Kohli<\/a>, senior vice-president and global head of Wipro Digital, said in an email last month.
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\nIn response to the talent crunch, Indian firms are spending millions of dollars to train their employees on digital technologies. And a lack of a trained workforce has meant that they have to spend more money to hire third-party consultants who are typically more expensive.
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In the last quarter, fees paid to external consultants rose to $290 million, or 7 per cent of total revenues, up from $242 million a year ago at Tata Consultancy Services. It also touched an-all time high at Infosys coming in at about 5 per cent of total revenue \"What you are seeing is something because of mix of mismatch in skills as well as pressure on the visa, but over a period of time, we should be able to bring it down,\" Pravin Rao<\/a>, chief operating officer at Infosys, said in a conference call with US analysts in July.
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\nGaps in regions like design also mean that more work has to be done onsite, which hurts margins for IT companies, ET has previously reported. Companies have been attempting to plug these holes.
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\n\"More digital work could move to India, but where there is a gap is in the design capabilities. That is still being done mostly onshore. So, we are building out a design and user capability practice in India,\" Paul Nannetti, global sales and portfolio director at Capgemini Group, told ET in an interview last month.\n\n<\/body>","next_sibling":[{"msid":49258647,"title":"Redington to acquire 70 per cent stake in Turkish firm","entity_type":"ARTICLE","link":"\/news\/redington-to-acquire-70-per-cent-stake-in-turkish-firm\/49258647","category_name":null,"category_name_seo":false}],"related_content":[],"msid":49266773,"entity_type":"ARTICLE","title":"Indian IT firms' digital ambitions hurt by internal bottlenecks","synopsis":"Earlier this week, Tech Mahindra said digital was about 13 per cent of its business and could grow to 40 per cent in the next two years.","titleseo":"indian-it-firms-digital-ambitions-hurt-by-internal-bottlenecks","status":"ACTIVE","authors":[{"author_name":"Jochelle Mendonca","author_link":"\/author\/479231167\/jochelle-mendonca","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479231167.cms?width=250&height=250&imgsize=147974","author_additional":{"thumbsize":true,"msid":479231167,"author_name":"Jochelle Mendonca","author_seo_name":"jochelle-mendonca","designation":"Assistant Editor - Enterprise IT","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-10-08 08:28:31","lastupd":"2015-10-08 08:34:26","breadcrumbTags":["Enterprise Services","Wipro","Tech Mahindra","MindTree","Nirmal Bang","Rajan Kohli","Pravin Rao","Designit","Girish Rai"],"secinfo":{"seolocation":"indian-it-firms-digital-ambitions-hurt-by-internal-bottlenecks"}}" data-authors="[" jochelle mendonca"]" data-category-name="" data-category_id="" data-date="2015-10-08" data-index="article_1">
印度IT公司的数字野心受到内部瓶颈
本周早些时候,Tech Mahindra说数字是约13%的业务,可能会在未来两年增加到40%。
孟买:这公司发行雄心勃勃的目标数字业务的增长,分析师质疑,公司内部正在改变的速度,真正利用技术趋势的变化。
本周早些时候,科技马辛德拉说数字是约13%的业务,可能会在未来两年增加到40%。
规模较小的竞争对手Mindtree表示数字将在2017年贡献了50%的收入,据媒体报道。
但增长数字不足以缓解印度IT公司所面临的问题在他们的传统企业,据专家。“我们的观点是,强烈增长数字没有材料足够大小,移动针对整体行业增长。行业收入是由传统服务业,正在经历压力因为生长缓慢的服务支出的一部分客户,”说Girish拉伊分析师“爆炸。
虽然增长的百分比数字贡献将会增加现有客户转移到更多的技术,例如云,社会、移动和分析,印度IT球员也将面临越来越激烈的竞争交易主。“数字是一个很好的机会,但像埃森哲公司花费数百万美元收购,合作关系。在规模、数字同比增长35%,他们显然是赢得市场份额。所以,印度IT公司面对强劲的对手,”孟买券商分析师说。他拒绝透露姓名。
数字超过五分之一有助于埃森哲的整体收入。这样的公司印孚瑟斯和Wipro已经开始投资数码科技公司。收购还帮助公司开发一个基地,它可以吸引更多的数字人才公司。
Bengaluru-based Wipro,收购丹麦设计公司Designit,去并购路径与创造性的技能,帮助它吸引人们不仅在印度,在全球范围内。“虽然我们一直试图雇佣高级设计师在市场上,很明显,我们需要一个经过验证的设计平台,传统和品牌设计,能够吸引最优秀的人才,Wipro,”Rajan克里高级副总裁,全球主管Wipro数字化,上个月在一封电子邮件中表示。
为了应对人才危机,印度公司花费数百万美元来培训他们的员工在数字技术。和缺乏训练有素的劳动力意味着他们不得不花更多的钱聘请第三方咨询顾问通常更昂贵。
在最后一个季度,支付给外部顾问的费用上升至2.9亿美元,占总收入的7%,从一年前的2.42亿美元的塔塔咨询服务公司。也感动了全时间发生在印孚瑟斯很高大约5%的总收入”你看到的是,因为不匹配的混合技能以及签证的压力,但在一段时间内,我们应该能够降低血糖,”普拉文·拉奥在印孚瑟斯首席运营官,7月份我们在电话会议上对分析师说。
地区差距像设计也意味着更多的工作要做现场,伤害了利润的公司,此前报道。公司一直在试图填补这些漏洞。
“更多的数字工作转移到印度,但是哪里有一个缺口设计能力。仍在做大部分陆上。所以,我们正在建立一个设计和用户能力实践在印度,”保罗•Nannetti凯捷集团全球销售和投资总监告诉ET上个月在接受采访时说。
本周早些时候,科技马辛德拉说数字是约13%的业务,可能会在未来两年增加到40%。
规模较小的竞争对手Mindtree表示数字将在2017年贡献了50%的收入,据媒体报道。
但增长数字不足以缓解印度IT公司所面临的问题在他们的传统企业,据专家。“我们的观点是,强烈增长数字没有材料足够大小,移动针对整体行业增长。行业收入是由传统服务业,正在经历压力因为生长缓慢的服务支出的一部分客户,”说Girish拉伊分析师“爆炸。
虽然增长的百分比数字贡献将会增加现有客户转移到更多的技术,例如云,社会、移动和分析,印度IT球员也将面临越来越激烈的竞争交易主。“数字是一个很好的机会,但像埃森哲公司花费数百万美元收购,合作关系。在规模、数字同比增长35%,他们显然是赢得市场份额。所以,印度IT公司面对强劲的对手,”孟买券商分析师说。他拒绝透露姓名。
数字超过五分之一有助于埃森哲的整体收入。这样的公司印孚瑟斯和Wipro已经开始投资数码科技公司。收购还帮助公司开发一个基地,它可以吸引更多的数字人才公司。
Bengaluru-based Wipro,收购丹麦设计公司Designit,去并购路径与创造性的技能,帮助它吸引人们不仅在印度,在全球范围内。“虽然我们一直试图雇佣高级设计师在市场上,很明显,我们需要一个经过验证的设计平台,传统和品牌设计,能够吸引最优秀的人才,Wipro,”Rajan克里高级副总裁,全球主管Wipro数字化,上个月在一封电子邮件中表示。
为了应对人才危机,印度公司花费数百万美元来培训他们的员工在数字技术。和缺乏训练有素的劳动力意味着他们不得不花更多的钱聘请第三方咨询顾问通常更昂贵。
在最后一个季度,支付给外部顾问的费用上升至2.9亿美元,占总收入的7%,从一年前的2.42亿美元的塔塔咨询服务公司。也感动了全时间发生在印孚瑟斯很高大约5%的总收入”你看到的是,因为不匹配的混合技能以及签证的压力,但在一段时间内,我们应该能够降低血糖,”普拉文·拉奥在印孚瑟斯首席运营官,7月份我们在电话会议上对分析师说。
地区差距像设计也意味着更多的工作要做现场,伤害了利润的公司,此前报道。公司一直在试图填补这些漏洞。
“更多的数字工作转移到印度,但是哪里有一个缺口设计能力。仍在做大部分陆上。所以,我们正在建立一个设计和用户能力实践在印度,”保罗•Nannetti凯捷集团全球销售和投资总监告诉ET上个月在接受采访时说。
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