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\"\"
<\/span><\/figcaption><\/figure>San Francisco: Epic Games<\/a> CEO Tim Sweeney<\/a> has called out the iPhone maker Apple<\/a> for giving itself access to an advertising slot its competitors do not have -- the iPhone's Settings screen.

According to TechCrunch, some iOS 15<\/a> users noticed Apple is now advertising its own services at the top of their Settings, just below their Apple ID. The services being suggested are personalised to the device owner, based on which ones they already subscribe to, it appears.

For example, those without an Apple Music<\/a> subscription may see an ad offering a free six-month trial. However, current Apple Music subscribers may instead see a prompt to add on a service they do not yet have, like AppleCare coverage for their devices<\/a>.

Sweeney suggests this sort of first-party advertising is an anti-competitive risk for Apple, as some of the services it's pushing here are those that directly compete with third-party apps published on its App Store<\/a>.

But those third-party apps can't gain access to the iPhone's Settings screen, of course -- they can only bid for ad slots within the App Store itself.

\"New from the guys who banned Fortnite: settings-screen ads for their own music service, which come before the actual settings, and which aren't available to other advertisers like Spotify<\/a> or Sound Cloud,\" Sweeney wrote.

<\/body>","next_sibling":[{"msid":86867342,"title":"Anand Agarwal to step down as STL CEO; Ankit Agarwal named new MD","entity_type":"ARTICLE","link":"\/news\/anand-agarwal-to-step-down-as-stl-ceo-ankit-agarwal-named-new-md\/86867342","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":86867712,"entity_type":"ARTICLE","title":"Epic CEO calls out Apple for promoting its services in iPhone settings","synopsis":"Epic Games CEO Tim Sweeney has called out the iPhone maker Apple for giving itself access to an advertising slot its competitors do not have -- the iPhone's Settings screen.","titleseo":"telecomnews\/epic-ceo-calls-out-apple-for-promoting-its-services-in-iphone-settings","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2021-10-08 17:13:36","lastupd":"2021-10-08 17:15:48","breadcrumbTags":["apple iphone","epic games","apple","devices","tim sweeney","apple music","app store","spotify","apple inc","ios 15"],"secinfo":{"seolocation":"telecomnews\/epic-ceo-calls-out-apple-for-promoting-its-services-in-iphone-settings"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2021-10-08" data-index="article_1">

史诗CEO称苹果在iPhone设置促进其服务

史诗般的游戏首席执行官蒂姆·斯威尼称iPhone制造商苹果给自己进入一个广告位置竞争对手没有——iPhone的屏幕设置。

  • 2021年10月8日更新是05:15点
旧金山:史诗般的游戏首席执行官蒂姆·斯威尼称iPhone的制造商吗苹果给自己进入一个广告位置竞争对手没有——iPhone的屏幕设置。

据TechCrunch,一些iOS 15用户现在注意到苹果广告自身服务的顶部设置,略低于他们的苹果ID。服务被认为是个性化设备所有者,基于哪些他们已经订阅,它出现了。

例如,那些没有一个苹果的音乐订阅可以看到一个广告提供免费试用半年。然而,目前苹果音乐用户可能看到一个提示,添加一个服务,他们还没有像梦的报道设备。

广告
Sweeney表明这类方的广告是苹果的反竞争风险,作为一些服务这里将是那些直接与第三方应用程序发表的应用程序商店。

但这些第三方应用程序不能访问iPhone的屏幕设置,当然,他们只能申请广告时段内应用商店本身。

“新家伙禁止Fortnite:设置广告为自己的音乐服务,这之前实际的设置,并不是用于其他广告商Spotify或声音云,”斯威尼写道。

  • 发布于2021年10月8日下午05:13坚持
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\"\"
<\/span><\/figcaption><\/figure>San Francisco: Epic Games<\/a> CEO Tim Sweeney<\/a> has called out the iPhone maker Apple<\/a> for giving itself access to an advertising slot its competitors do not have -- the iPhone's Settings screen.

According to TechCrunch, some iOS 15<\/a> users noticed Apple is now advertising its own services at the top of their Settings, just below their Apple ID. The services being suggested are personalised to the device owner, based on which ones they already subscribe to, it appears.

For example, those without an Apple Music<\/a> subscription may see an ad offering a free six-month trial. However, current Apple Music subscribers may instead see a prompt to add on a service they do not yet have, like AppleCare coverage for their devices<\/a>.

Sweeney suggests this sort of first-party advertising is an anti-competitive risk for Apple, as some of the services it's pushing here are those that directly compete with third-party apps published on its App Store<\/a>.

But those third-party apps can't gain access to the iPhone's Settings screen, of course -- they can only bid for ad slots within the App Store itself.

\"New from the guys who banned Fortnite: settings-screen ads for their own music service, which come before the actual settings, and which aren't available to other advertisers like Spotify<\/a> or Sound Cloud,\" Sweeney wrote.

<\/body>","next_sibling":[{"msid":86867342,"title":"Anand Agarwal to step down as STL CEO; Ankit Agarwal named new MD","entity_type":"ARTICLE","link":"\/news\/anand-agarwal-to-step-down-as-stl-ceo-ankit-agarwal-named-new-md\/86867342","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":86867712,"entity_type":"ARTICLE","title":"Epic CEO calls out Apple for promoting its services in iPhone settings","synopsis":"Epic Games CEO Tim Sweeney has called out the iPhone maker Apple for giving itself access to an advertising slot its competitors do not have -- the iPhone's Settings screen.","titleseo":"telecomnews\/epic-ceo-calls-out-apple-for-promoting-its-services-in-iphone-settings","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"IANS","artdate":"2021-10-08 17:13:36","lastupd":"2021-10-08 17:15:48","breadcrumbTags":["apple iphone","epic games","apple","devices","tim sweeney","apple music","app store","spotify","apple inc","ios 15"],"secinfo":{"seolocation":"telecomnews\/epic-ceo-calls-out-apple-for-promoting-its-services-in-iphone-settings"}}" data-news_link="//www.iser-br.com/news/epic-ceo-calls-out-apple-for-promoting-its-services-in-iphone-settings/86867712">