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<\/span><\/figcaption><\/figure> MUMBAI: Just a few hours after Apple<\/a> announced launch of its streaming<\/a> service Apple TV+, Eros Now<\/a>, the video over-the-top (OTT<\/a>) service of Eros International, has entered in a partnership with the Cupertino-headquartered tech giant for 109 countries, outside India<\/a>.

Eros Now becomes the first Indian player to sign such a deal with Apple.

“We are totally excited with this deal with Apple,” Kishore Lulla, executive chairman and CEO, Eros International, told ET. “Apple has a very strong distribution across these countries and our partnership will expand the reach of Eros Now manifolds.”

The deal will play out across US, UK, Europe, Canada, Saudi Arabia, UAE, Indonesia, Malaysia, Thailand, Africa and more.

As part of the deal, Eros Now will be available across Apple devices and users can subscribe as part of bundled as well as a-la-carte service.

The partnership will multiply the reach for Eros Now’s content, which includes movies, web originals, music videos, and other short-form content under new category called Eros Now Quickie.

Most importantly, the deal will also help getting the benefit of a share in the subscription revenues. “While monetisation will evolve over time, we expect average revenue per user (ARPU) between $1 and $4 depending on market and plans,” Lulla said.

Eros Now holds the biggest Bollywood library with more than 12,000 Indian films in various languages as also original music, original series and short format content. The platform claims of serving more than 142 million registered users.

Eros Now has also made a recent investment of $70 million over 50 shows for Eros Now Quickie, which features short, on-the-go, snackable content.

In the past, the OTT platform has partnered with several companies such Virgin Media and netgem.tv for global distribution.

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厄洛斯成为第一个印度球员与苹果合作分布

苹果用户现在可以性爱服务捆绑或按菜单点菜在印度以外的109个国家。

Gaurav Laghate
  • 2019年3月26日发表在54所以我坚持
孟买:几个小时后苹果宣布推出流媒体苹果电视+服务,现在厄洛斯过多的视频(奥特厄洛斯国际的)服务,已经进入109年Cupertino-headquartered科技巨头建立了合作伙伴关系的国家,在外面印度。

现在厄洛斯成为第一个印度球员与苹果签订这样的协议。

“我们与苹果完全兴奋与这笔交易,”卢拉基肖尔,执行董事长兼首席执行官,厄洛斯国际告诉ET。”苹果公司有一个非常强大的分布在这些国家和我们的伙伴关系将扩大的厄洛斯现在集合管。”

这笔交易将在美国、英国、欧洲、加拿大、沙特阿拉伯、阿联酋、印尼、马来西亚、泰国、非洲等等。

广告
作为交易的一部分,厄洛斯现在可以在苹果设备和用户可以订阅以及零点服务捆绑的一部分。

厄洛斯的合作将把达到现在的内容,其中包括电影、网络原创,音乐视频,和其他短视频内容在新类别现在叫做厄洛斯的。

最重要的是,这笔交易还将帮助获得的利益分享订阅收入。“虽然盈利将随时间而变化,我们预计每用户平均收入(ARPU) 1和4美元之间根据市场和计划,”卢拉说。

厄洛斯现在最大的宝莱坞图书馆有超过12000的印度电影在不同的语言也原创音乐,原始系列和短格式的内容。平台的服务超过1.42亿的注册用户。

厄洛斯现在也使近期投资7000万美元超过50表明了厄洛斯的,哪些特性,忙个不停的,快餐的内容。

在过去,奥特平台与几家公司Virgin Media和netgem等。电视的全球分布。



  • 2019年3月26日发表在54所以我坚持
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  • 厄洛斯成为第一个印度球员与苹果合作分布
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<\/span><\/figcaption><\/figure> MUMBAI: Just a few hours after Apple<\/a> announced launch of its streaming<\/a> service Apple TV+, Eros Now<\/a>, the video over-the-top (OTT<\/a>) service of Eros International, has entered in a partnership with the Cupertino-headquartered tech giant for 109 countries, outside India<\/a>.

Eros Now becomes the first Indian player to sign such a deal with Apple.

“We are totally excited with this deal with Apple,” Kishore Lulla, executive chairman and CEO, Eros International, told ET. “Apple has a very strong distribution across these countries and our partnership will expand the reach of Eros Now manifolds.”

The deal will play out across US, UK, Europe, Canada, Saudi Arabia, UAE, Indonesia, Malaysia, Thailand, Africa and more.

As part of the deal, Eros Now will be available across Apple devices and users can subscribe as part of bundled as well as a-la-carte service.

The partnership will multiply the reach for Eros Now’s content, which includes movies, web originals, music videos, and other short-form content under new category called Eros Now Quickie.

Most importantly, the deal will also help getting the benefit of a share in the subscription revenues. “While monetisation will evolve over time, we expect average revenue per user (ARPU) between $1 and $4 depending on market and plans,” Lulla said.

Eros Now holds the biggest Bollywood library with more than 12,000 Indian films in various languages as also original music, original series and short format content. The platform claims of serving more than 142 million registered users.

Eros Now has also made a recent investment of $70 million over 50 shows for Eros Now Quickie, which features short, on-the-go, snackable content.

In the past, the OTT platform has partnered with several companies such Virgin Media and netgem.tv for global distribution.

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