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With the introduction of eSIM<\/a> technology, mobile number portability (MNP) – which allows consumers to change operators without changing numbers - will become much easier which will put pressure on carriers to retain customers and acquire new customers, and may even intensify competition, hurting margins, said Rishi Bhatnagar, president, Aeris Communications.
An eSIM is a digital SIM that allows a subscriber to activate a cellular plan from a carrier without having to use a physical SIM card.
“People will switch network on the fly if they are not satisfied with their service providers. The only way out for telcos is to continuously enhance their customer experience while introducing new services and service bundles with competitive pricing,” Pankaj Lamba, customer business executive- APAC, Amdocs, said.
No wonder, the telcos don’t appear to be in a particular hurry to launch eSIMs for mobile consumers. Currently eSIM is only being largely used for Internet of Things (IoT) and Machine-2-Machine (M2M) solutions.
Telcos like market leader Vodafone<\/a> Idea and Bharti Airtel<\/a> say they are ready to work with eSIMs but are waiting for an expansion of the e-Sim compatible device ecosystem before deploying them. Airtel and Reliance Jio<\/a> partnered with Apple to sell the e-SIM enabled Apple Watches. Both the telcos introduced special data plans to push the latest smart watch.
While the eSIM support is also available for smartphones, the handset ecosystem is in its nascent stage with only few smartphones — iPhones XS, XS Max, XR and Google Pixel<\/a> 3, which are all at the higher end - supporting eSIMs.
In a statement to ET, Vodafone<\/a> Idea said it sees slow rate of adoption of eSIMs on the consumer side in the short term as the functionality will initially be introduced on high-end devices.
“We are currently piloting and testing capabilities and will be ready to go live with the forthcoming launch cycle of new eSIM devices. We expect the demand and adoption of eSIMs to scale up over the next 2-3 years,” Vodafone Idea said.
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Currently, the eSIM penetration is less than 1% in smartphones in India but it is expected to grow to 25% by 2025, as per Counterpoint Research. The overall global eSIM market is estimated to grow from $253.8 million in 2018 to $978.3 million in 2023 at a CAGR of 31%, according to Markets&Markets.
An official familiar with Airtel's plans said that the telco has the capability but said the device companies\/OEMs have to first allow eSIM functionality on their device. “Once they do that, we can certainly work with them and allow the eSIM feature to come on board.”
But what may push carriers to adopt eSIMs is the fact that they are now willing to resell connected devices other than smartphones that can help them generate extra revenue from data services, said Aeris Communications’ Bhatnagar.
For example, Vodafone Idea is working with an ecosystem of partners to ensure wider adoption of eSIMs in the IoT domain even as it sees slow adoption of eSIMs on the consumer side.
Bhatnagar said that the pressure on margins and of falling ARPUs can be set-off by adopting e-SIM technology and taking a leading role in the IoT market. “..telcos would have the ability to provide convergent offers with multiple devices.”
Amdocs’ Lamba said that most eSIM devices will also support physical SIM slot for the time being, until the ecosystem and infrastructure is ready. Eventually, eSIM will be the new normal.
However, availability of dual-SIM phones may pose to be a challenge for telcos that are trying to make consumer-eSIMs popular. Also for eSIMs, telcos would want to tap postpaid customers to ensure long-term loyalty, Counterpoint’s research analyst Shobhit Srivastava said.
He added that the handsets should be bundled with affordable plans, making it a carrier-bundled eSIM phone. “that could be the best strategy for telcos in popularizing eSIMs.”
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通过引入eSIM技术,手机号码可移植性(MNP)——它允许消费者改变运营商不改变数字——将变得更容易将施压运营商保留客户和获得新客户,甚至可能加剧竞争,损害利润率,哲人说博,总统Aeris通信。
eSIM是数字SIM,允许一个用户激活细胞计划从航空母舰,而无需使用一个物理SIM卡。
“人们将开关网络动态,如果他们不满意他们的服务提供商。电信公司的唯一的出路就是不断改善客户体验,引入新业务和套餐价格有竞争力,”客户业务执行官Pankaj兰——亚太地区,像,说。
难怪,电信公司不出现在一个特定的急于推出eSIMs移动消费者。目前eSIM只是被主要用于物联网(物联网)和Machine-2-Machine (M2M)解决方案。
电信公司和市场的领导者沃达丰(Vodafone)理念和Bharti Airtel说,他们愿与eSIMs但正在等待一个扩张的生态系统在部署之前e-Sim兼容的设备。Airtel和依赖Jio与苹果出售e-SIM使苹果手表。电信公司引入特殊的数据计划将最新的智能手表。
eSIM支持也可用于智能手机,手机生态系统正处于刚刚起步的阶段,只有一些智能手机iphone x, x马克斯,XR和谷歌像素3,所有的高端——支持eSIMs。
等在一份声明中,沃达丰(Vodafone)想法表示,认为采用eSIMs缓慢消费者方面在短期内的功能最初将引入高端设备。
“我们正在驾驶和测试能力,并将准备好忍受即将推出新的eSIM设备的循环。我们预计的需求和采用eSIMs扩大在未来2 - 3年,“沃达丰说。
目前,eSIM普及率不到1%的智能手机在印度,但预计将增长到2025年的25%,根据对比研究。整个全球eSIM市场据估计,从2.538亿年的2018美元增长到9.783亿年的2023美元的CAGR为31%,根据Markets&Markets。
熟悉Airtel计划的一位官员说,电信有能力但表示设备公司/ oem厂商必须首先让eSIM功能设备。“一旦他们这样做,我们可以与他们合作,让eSIM特性。”
但是可能会推动运营商采用eSIMs是他们现在愿意转售连接设备除了智能手机可以帮助他们从数据服务生成额外收入,说Aeris通信博。
例如,沃达丰的想法是一个生态系统的合作伙伴,以确保更广泛采用eSIMs在物联网领域即使它认为在消费者端采用eSIMs缓慢。
博说,压力下降的利润率和arpu可以断开采用e-SIM技术和物联网市场的主导作用。“. .电信公司将有能力提供收敛与多种设备提供。”
像“兰说,大多数eSIM设备也将支持物理SIM卡插槽,直到生态系统和基础设施已经准备好了。最终,eSIM将成为新常态。
然而,双卡手机的可用性可能对电信运营商来说是一种挑战,试图让consumer-eSIMs流行。也为eSIMs,电信公司想利用邮资已付的客户,以确保长期的忠诚,对位法的研究分析师Shobhit斯利瓦斯塔瓦说。
他补充说,手机应该捆绑和负担得起的计划,使其成为carrier-bundled eSIM电话。“这可能是电信公司的最佳策略推广eSIMs。”
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