NEW DELHI: Chinese smartphone company Vivo<\/a> is back as the title sponsor of the Indian Premier League<\/a> cricket tournament, almost a year after the sponsorship deal with the BCCI<\/a> was suspended amid the India-China border standoff. 新德里:中国智能手机的公司体内是回来的赞助商印度板球超级联赛板球比赛,近一年的赞助协议控球在中印边境对峙被停职。
The company, which competes with players like Xiaomi<\/a> and Samsung<\/a> in the Indian market, also stated that it will expand its portfolio of premium devices<\/a>, and focus on new technologies like 5G.
\"Vivo is back as the title sponsor of IPL<\/a> and that is very encouraging and exciting for us because IPL is the biggest property in India and is a perfect amalgamation of sports and entertainment, so we are looking forward to the 9th of April, when IPL begins,\" Vivo India Director Brand Strategy Nipun Marya<\/a> told PTI on Wednesday.
He also said that the temporary hold was a mutual decision, and the company and BCCI looked at the larger environment before deciding on putting the sponsorship on hold for a year.
\"The whole environment has certainly now changed for the better and overall the environment is better. I think it's befitting that Vivo is back as the IPL title sponsor... Our old contract is as it is and we continue with all the terms and conditions we earlier had on the contract,\" Marya said.
This year's edition of IPL will run from April 9 to May 30 across six venues -- Mumbai, Bengaluru, Chennai, Delhi and Kolkata. The Narendra Modi Stadium in Ahmedabad will host the final on May 30 as well as the play-offs.
Vivo's sponsorship deal with the BCCI, worth Rs 440 crore per year, was suspended last season due to the India-China border standoff. Vivo had won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore. It will now be the title sponsor till 2023.
Dream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore. The matches were played in the UAE in view of the pandemic.
Marya cited research firm GfK's data to state that the company had the highest market share in offline retail in three out of four quarters last year. As per the GfK report, Vivo held 27 per cent market share and clocked an annual growth of 10 per cent last year even when the industry shrank by 17 per cent in a pandemic-hit year.
He added that the company has a presence in more than 70,000 outlets and that the brand is doing well across geographies. Vivo will also add about 100 exclusive stores, taking the total number of such stores to 650 by the end of the year.
Marya said as per the GfK data of the December 2020 quarter, the market has grown by 5 per cent.
\"So, I think that growth is coming back and that is why we are quite optimistic about the upcoming quarters and the year where we will be launching multiple new products. In fact, in the premium segment, we're looking at launching five to six new products,\" he said.
Apart from focussing on introducing devices with excellent imaging capabilities, he said the company will also focus on 5G and its portfolio of devices priced above Rs 20,000 will be 5G-enabled.
\"There you will see a lot of action from our side and the way we have invested in 5G in the last so many years, Vivo takes a strong position as far as launching products in 5G. We will be at the forefront of innovation, bringing the latest product to the market when it comes to 5G,\" he said.
Vivo saw its revenue in India growing over 45 per cent to about Rs 25,060 crore in FY20 over the previous fiscal even as its losses widened significantly over the previous fiscal on account of higher total expenses.
\"We have a significant retail presence, an annual production capacity of 33 million units, which makes us one of the strongest players in the Indian offline market. 2020 was a difficult year for all of us. Despite the pandemic, Vivo introduced technologically advanced products for customers and consolidated our robust distribution and sales network,\" he said.
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该公司与球员喜欢竞争小米和三星在印度市场,也表示,它将扩大其投资组合的溢价设备,关注新技术5 g。
“体内的赞助商IPL这对我们来说是非常鼓舞人心的和令人兴奋的,因为联赛在印度是最大的财产,是体育和娱乐的完美融合,所以我们期待4月9日,当联赛开始,“活体印度导演品牌战略他玛丽亚PTI周三表示。
“整个环境确实现在有所改善,整体环境更好。我认为这是适合,体内的IPL赞助商……旧的合同是和我们继续我们之前的所有条款和条件的合同,”玛丽亚说。
今年出版的IPL将运行于4月9日至5月30日在6个地点——孟买、班加罗尔、钦奈,德里和加尔各答。艾哈迈达巴德莫迪体育场将举办5月30日以及最后的附加赛。
体内与信贷的赞助协议,每年价值440卢比,停牌上赛季由于中印边境对峙。体内赢得了联赛冠军赞助权利五年了从2018年到2022年的报道和2190卢比。将标题赞助直到2023年。
Dream11 IPL标题赞助了2020版,赢得222卢比的权利。的比赛是在阿联酋的大流行。
玛丽亚引用研究公司GfK数据状态,该公司在线下零售市场份额最高的三个去年四个季度。根据GfK报告,体内27%的市场份额,以每年10%的增长去年即使行业pandemic-hit一年下降了17%。
他补充说,该公司已经在70000多个网点,跨越地域品牌做得很好。体内也会增加约100独家商店,这些商店的总数650年底。
玛丽亚说根据GfK数据2020年12月的季度,市场增长了5%。
“所以,我认为增长回来,这就是为什么我们很乐观即将到来的季度和年度我们将推出多种新产品。事实上,在头等舱的我们看发射五到六新产品,”他说。
除了关注引进设备的成像能力,他说,该公司还将关注5 g和Rs 20000年将是其投资组合的设备价格高于5 g。
“你会看到有很多行动从我们这边和我们投资了5 g的方式在过去的这么多年,体内需要强势地位在5克推出产品。我们将在创新的前沿,将最新的产品市场在5克,”他说。
体内看到其在印度的收入增长超过45%,达到约25060卢比FY20过去财政甚至扩大其损失明显过去财政的更高的总开销。
“我们有一个重要的零售业务,3300万台的年生产能力,这使得我们在印度离线市场最强的球员之一。2020年是艰难的一年,我们所有的人。尽管大流行,体内引入技术先进产品为客户和巩固我们的强大的分销和销售网络,”他说。
NEW DELHI: Chinese smartphone company Vivo<\/a> is back as the title sponsor of the Indian Premier League<\/a> cricket tournament, almost a year after the sponsorship deal with the BCCI<\/a> was suspended amid the India-China border standoff.
The company, which competes with players like Xiaomi<\/a> and Samsung<\/a> in the Indian market, also stated that it will expand its portfolio of premium devices<\/a>, and focus on new technologies like 5G.
\"Vivo is back as the title sponsor of IPL<\/a> and that is very encouraging and exciting for us because IPL is the biggest property in India and is a perfect amalgamation of sports and entertainment, so we are looking forward to the 9th of April, when IPL begins,\" Vivo India Director Brand Strategy Nipun Marya<\/a> told PTI on Wednesday.
He also said that the temporary hold was a mutual decision, and the company and BCCI looked at the larger environment before deciding on putting the sponsorship on hold for a year.
\"The whole environment has certainly now changed for the better and overall the environment is better. I think it's befitting that Vivo is back as the IPL title sponsor... Our old contract is as it is and we continue with all the terms and conditions we earlier had on the contract,\" Marya said.
This year's edition of IPL will run from April 9 to May 30 across six venues -- Mumbai, Bengaluru, Chennai, Delhi and Kolkata. The Narendra Modi Stadium in Ahmedabad will host the final on May 30 as well as the play-offs.
Vivo's sponsorship deal with the BCCI, worth Rs 440 crore per year, was suspended last season due to the India-China border standoff. Vivo had won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of Rs 2,190 crore. It will now be the title sponsor till 2023.
Dream11 had been the IPL title sponsors for the 2020 edition, winning the rights for Rs 222 crore. The matches were played in the UAE in view of the pandemic.
Marya cited research firm GfK's data to state that the company had the highest market share in offline retail in three out of four quarters last year. As per the GfK report, Vivo held 27 per cent market share and clocked an annual growth of 10 per cent last year even when the industry shrank by 17 per cent in a pandemic-hit year.
He added that the company has a presence in more than 70,000 outlets and that the brand is doing well across geographies. Vivo will also add about 100 exclusive stores, taking the total number of such stores to 650 by the end of the year.
Marya said as per the GfK data of the December 2020 quarter, the market has grown by 5 per cent.
\"So, I think that growth is coming back and that is why we are quite optimistic about the upcoming quarters and the year where we will be launching multiple new products. In fact, in the premium segment, we're looking at launching five to six new products,\" he said.
Apart from focussing on introducing devices with excellent imaging capabilities, he said the company will also focus on 5G and its portfolio of devices priced above Rs 20,000 will be 5G-enabled.
\"There you will see a lot of action from our side and the way we have invested in 5G in the last so many years, Vivo takes a strong position as far as launching products in 5G. We will be at the forefront of innovation, bringing the latest product to the market when it comes to 5G,\" he said.
Vivo saw its revenue in India growing over 45 per cent to about Rs 25,060 crore in FY20 over the previous fiscal even as its losses widened significantly over the previous fiscal on account of higher total expenses.
\"We have a significant retail presence, an annual production capacity of 33 million units, which makes us one of the strongest players in the Indian offline market. 2020 was a difficult year for all of us. Despite the pandemic, Vivo introduced technologically advanced products for customers and consolidated our robust distribution and sales network,\" he said.
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