$\"\"$ Airtel Wynk, a music streaming app from Bharti Airtel, is inviting pitches from digital agencies. Sources close to the development have confirmed the news to AdAge India. The pitch process is underway in New Delhi.
\n
The app was launched in 2014 and soon Airtel rolled out a TVC in order to reach out to the masses. The film showcases a girl in a bad mood, as the result of a fight with her boyfriend. She resorts to her phone and music on it to help change her mood. She starts the Wynk app on her phone and realizes that she has taken centre-stage in a large auditorium filled to the brim with musicians of different genres. As she swipes from one song to another on Wynk, a group livens up and delivers the chosen number. The film ends with the girl grooving to a song she starts air-guitaring with. She throws herself at the crowd, completely lost in her music. The voice over says 'Music badlo, mood badlo'. (Change music, change your mood). The campaign was designed and executed by Taproot<\/a> India.
\n
\n
\n
\n
\n
\nAirtel claims to have over 12 million downloads for Wynk, of which, two-third are done by non-Airtel customers. It boasts of a library of over 2 million songs with over 500 music labels on-board. Also, with the launch of Wynk, Airtel became the first telecom player to become an OTT itself. It is a carrier-agnostic service that allows users across operators to use it.
\n
\nWynk is a free music app available on Android and IOS. Consumers can stream and download unlimited songs across Bollywood, Regional, and International Music. The app is free and users have to pay only when they download the songs. They can also upgrade to Wynk Plus subscription pack to get unlimited in-app downloads (play music offline). Interestingly, the app is not monetized by ads. Airtel has kept the prices low for its customers, however, music streaming increases data usage of the customers, which will generate extra revenue for the brand.
\n
It competes with Hungama, Times Internet’s Gaana<\/a>, and Saavn<\/a>. All of them are fighting an advertising and marketing war to occupy consumer’s mindspace. Both Gaana (15+ million) and Saavn (15+million) have a strong user base and are working their way up the ladder. Airtel has been giving a slew of offers to ensure that people stick to app.
\n
\n
\n
\n
\n
\nAirtel also launched Wynk Games on the lines of Wynk Music. It hosts over 2,000 games (including several premium and paid titles at no additional cost) and offers an exhaustive catalogue of local and global games across genres such as cricket, sports, racing, adventure, cards, kids and puzzles.
\n
\nThe Wynk Services also include Wynk Movies that allows people to watch an array of movies across different languages.
\n
\n\n<\/body>","next_sibling":[{"msid":53394347,"title":"Vodafone launches Rs 9 mn fund to support innovative mobile solutions for social good","entity_type":"ARTICLE","link":"\/news\/vodafone-launches-rs-9-mn-fund-to-support-innovative-mobile-solutions-from-organizations\/53394347","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":53394492,"entity_type":"ARTICLE","title":"Bharti Airtel initiates digital pitch for Wynk","synopsis":"The\npitch process is underway in Delhi.","titleseo":"telecomnews\/exclusive-bharti-airtel-initiates-digital-pitch-for-wynk","status":"ACTIVE","authors":[{"author_name":"Prachi Srivastava","author_link":"\/author\/479244833\/prachi-srivastava","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479244833.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479244833,"author_name":"Prachi Srivastava","author_seo_name":"Prachi-Srivastava","designation":"Assistant Editor","agency":false}},{"author_name":"Devesh Gupta","author_link":"\/author\/479240562\/devesh-gupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479240562.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479240562,"author_name":"Devesh Gupta","author_seo_name":"Devesh-Gupta","designation":"Principal Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"AdAge","artdate":"2016-07-26 13:05:00","lastupd":"2016-07-26 13:17:32","breadcrumbTags":["industry","Taproot","Wyn","gaana","Saavn"],"secinfo":{"seolocation":"telecomnews\/exclusive-bharti-airtel-initiates-digital-pitch-for-wynk"}}" data-authors="[" prachi srivastava","devesh gupta"]" data-category-name="" data-category_id="" data-date="2016-07-26" data-index="article_1">

Telecom乐动扑克News

Bharti Airtel启动数字Wynk

沥青在德里的过程正在进行中。

布勒斯利瓦斯塔瓦&Devesh古普塔,
格言

更新于2016年7月26日下午01:17坚持

Airtel Wynk, Bharti Airtel的音乐流媒体应用,邀请球从数字机构。消息人士透露,发展印度格言已经证实这个消息。乐动扑克沥青在新德里的过程正在进行中。

应用于2014年推出,很快Airtel推出了TVC为了接触群众。这部电影展示了一个女孩心情不好,和她的男朋友打架的结果。她求助于电话和音乐来帮助她的情绪变化。她开始Wynk应用手机,意识到她已经在大礼堂里塞了满满的音乐家不同的流派。当她在Wynk从一首歌刷到另一个,一群中,并将所选的号码。电影的结尾女孩开槽一首歌她开始场“空气吉他”。她把自己在人群中,完全迷失在她的音乐。声音在说“音乐badlo badlo情绪”。(音乐,改变你的情绪)。设计并执行的主根印度。

Airtel Wynk声称有超过1200万次的下载,其中三分之二是由non-Airtel客户。它拥有超过200万首歌曲的图书馆拥有超过500车载音乐标签。Wynk的发射,Airtel成为第一个电信玩家成为奥特本身。这是carrier-agnostic跨运营商的服务,它允许用户使用它。

Wynk音乐是一个免费的应用程序可以在Android和IOS。消费者可以流在宝莱坞和无限下载歌曲,地区和国际音乐。这个应用程序是免费的,用户只需要支付时下载的歌曲。他们还可以升级到Wynk +订阅包得到无限的应用内下载(离线播放音乐)。有趣的是,应用程序不会被广告。Airtel货币化一直保持低价的客户,然而,音乐流媒体增加数据使用的客户,这将为品牌带来额外收入。

竞争对手众多的Hungama,乘以互联网Gaana,Saavn。他们所有的人都在广告和营销战争占领消费者的mindspace。Gaana(15 +百万)和Saavn(15 +百万)有一个强大的用户基础和正在爬梯子。Airtel一直给予大量的提供,以确保人们坚持应用。

旅馆还推出了Wynk行Wynk音乐游戏。主机在2000场比赛(包括几个溢价和支付标题不收取额外费用),并提供一个详尽的目录的本地和全球游戏流派如板球、运动、赛车、冒险、卡片、孩子和谜题。

Wynk服务还包括Wynk电影让人看的电影在不同的语言。

发布于2016年7月26日下午01:05坚持

$\"\"$ Airtel Wynk, a music streaming app from Bharti Airtel, is inviting pitches from digital agencies. Sources close to the development have confirmed the news to AdAge India. The pitch process is underway in New Delhi.
\n
The app was launched in 2014 and soon Airtel rolled out a TVC in order to reach out to the masses. The film showcases a girl in a bad mood, as the result of a fight with her boyfriend. She resorts to her phone and music on it to help change her mood. She starts the Wynk app on her phone and realizes that she has taken centre-stage in a large auditorium filled to the brim with musicians of different genres. As she swipes from one song to another on Wynk, a group livens up and delivers the chosen number. The film ends with the girl grooving to a song she starts air-guitaring with. She throws herself at the crowd, completely lost in her music. The voice over says 'Music badlo, mood badlo'. (Change music, change your mood). The campaign was designed and executed by Taproot<\/a> India.
\n
\n
\n
\n
\n
\nAirtel claims to have over 12 million downloads for Wynk, of which, two-third are done by non-Airtel customers. It boasts of a library of over 2 million songs with over 500 music labels on-board. Also, with the launch of Wynk, Airtel became the first telecom player to become an OTT itself. It is a carrier-agnostic service that allows users across operators to use it.
\n
\nWynk is a free music app available on Android and IOS. Consumers can stream and download unlimited songs across Bollywood, Regional, and International Music. The app is free and users have to pay only when they download the songs. They can also upgrade to Wynk Plus subscription pack to get unlimited in-app downloads (play music offline). Interestingly, the app is not monetized by ads. Airtel has kept the prices low for its customers, however, music streaming increases data usage of the customers, which will generate extra revenue for the brand.
\n
It competes with Hungama, Times Internet’s Gaana<\/a>, and Saavn<\/a>. All of them are fighting an advertising and marketing war to occupy consumer’s mindspace. Both Gaana (15+ million) and Saavn (15+million) have a strong user base and are working their way up the ladder. Airtel has been giving a slew of offers to ensure that people stick to app.
\n
\n
\n
\n
\n
\nAirtel also launched Wynk Games on the lines of Wynk Music. It hosts over 2,000 games (including several premium and paid titles at no additional cost) and offers an exhaustive catalogue of local and global games across genres such as cricket, sports, racing, adventure, cards, kids and puzzles.
\n
\nThe Wynk Services also include Wynk Movies that allows people to watch an array of movies across different languages.
\n
\n\n<\/body>","next_sibling":[{"msid":53394347,"title":"Vodafone launches Rs 9 mn fund to support innovative mobile solutions for social good","entity_type":"ARTICLE","link":"\/news\/vodafone-launches-rs-9-mn-fund-to-support-innovative-mobile-solutions-from-organizations\/53394347","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":53394492,"entity_type":"ARTICLE","title":"Bharti Airtel initiates digital pitch for Wynk","synopsis":"The\npitch process is underway in Delhi.","titleseo":"telecomnews\/exclusive-bharti-airtel-initiates-digital-pitch-for-wynk","status":"ACTIVE","authors":[{"author_name":"Prachi Srivastava","author_link":"\/author\/479244833\/prachi-srivastava","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479244833.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479244833,"author_name":"Prachi Srivastava","author_seo_name":"Prachi-Srivastava","designation":"Assistant Editor","agency":false}},{"author_name":"Devesh Gupta","author_link":"\/author\/479240562\/devesh-gupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479240562.cms?width=100&height=100","author_additional":{"thumbsize":true,"msid":479240562,"author_name":"Devesh Gupta","author_seo_name":"Devesh-Gupta","designation":"Principal Correspondent","agency":false}}],"Alttitle":{"minfo":""},"artag":"AdAge","artdate":"2016-07-26 13:05:00","lastupd":"2016-07-26 13:17:32","breadcrumbTags":["industry","Taproot","Wyn","gaana","Saavn"],"secinfo":{"seolocation":"telecomnews\/exclusive-bharti-airtel-initiates-digital-pitch-for-wynk"}}" data-news_link="//www.iser-br.com/news/exclusive-bharti-airtel-initiates-digital-pitch-for-wynk/53394492">