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BRUSSELS: Alphabet Inc unit Google<\/a>, Facebook<\/a> Inc, Twitter<\/a> Inc and other tech companies will have to take measures to counter deepfakes<\/a> and fake accounts on their platforms or risk hefty fines under an updated European Union<\/a> code of practice, according to an EU document seen by Reuters.
The European Commission is expected to publish the updated code of practice on disinformation on Thursday as part of its crackdown against fake news.
Introduced in 2018, the voluntary code will now become a co-regulation scheme, with responsibility shared between the regulators and signatories to the code.
The updated code spells out examples of manipulative behaviour such as deepfakes and fake accounts which the signatories will have to tackle.
\"Relevant signatories will adopt, reinforce and implement clear policies regarding impermissible manipulative behaviours and practices on their services, based on the latest evidence on the conducts and tactics, techniques and procedures (TTPs) employed by malicious actors,\" the document said.
Deepfakes are hyperrealistic forgeries created by computer techniques that have triggered alarm worldwide in particular when they are used in a political context.
The code will also be linked to tough new EU rules known as the Digital Services Act (DSA) agreed by the 27-country European Union earlier this year which has a section on combating disinformation.
In effect, companies which fail to live up to their obligations under the code can face fines of as much as 6% of their global turnover based on DSA rules. They have six months to implement their measures once they have signed up to the code.
Signatories will also have to take measures to tackle advertising containing disinformation and provide more transparency on political advertising.
\"The DSA provides a legal backbone to the Code of Practice against disinformation - including heavy dissuasive sanctions,\" EU industry chief Thierry Breton, who is leading the EU's crackdown on disinformation, told Reuters in a statement.
Commission Vice President Vera Jourova said Russia's invasion of Ukraine, which the former calls a special operation, underpinned some of the changes in the code.
\"Once the Code is operational, we will be better prepared to address disinformation, also coming from Russia,\" she said in a statement.
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谷歌、Facebook、Twitter应对deepfakes欧盟罚款或风险
Deepfakes hyperrealistic伪造由计算机技术,引发了全球警报在特殊的政治环境中使用时。
布鲁塞尔:字母公司单位谷歌,脸谱网公司,推特公司和其他科技公司将不得不采取措施来应对deepfakes和假账户平台或风险在一个更新的巨额罚款欧盟代码的练习,根据欧盟路透社看到的文档。
欧盟委员会预计将发布更新后的行为守则造谣周四对假新闻作为其行动的一部分。乐动扑克
诞生于2018年,现在志愿代码将成为co-regulation计划,负责监管机构和签约国之间共享代码。
更新后的代码说明了操纵行为的例子比如deepfakes和假账户的签署国将不得不解决。
“有关缔约国将采取加强和实施明确的政策不允许的操纵行为和实践服务,基于最新的证据进行和战术,技术和程序(ttp)受雇于恶意的演员,“文档表示。
Deepfakes hyperrealistic伪造由计算机技术,引发了全球警报在特殊的政治环境中使用时。
代码还将与严厉的新欧盟规则称为数字服务法案(DSA)同意欧盟27国今年早些时候有部分打击造谣。
实际上,公司未能履行义务的代码可能面临罚款高达6%的全球营业额基于DSA规则。他们有六个月实施措施一旦签署了代码。
签署者还必须采取措施应对广告含有虚假信息和提供更多的政治广告的透明度。
“DSA的代码提供了一个法律骨干实践对假情报——包括重型劝诫的制裁,“欧盟行业首席蒂埃里布列塔尼人,谁是主要的欧盟打击造谣,在一份声明中告诉路透。
委员会副主席维拉Jourova说乌克兰俄罗斯入侵,前者称其为一个特殊的操作,支撑的一些代码的变化。
“一旦操作的代码,我们将会准备得更好来解决虚假信息,也来自俄罗斯,”她在一份声明中说。
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