\"\"Xiaomi<\/a> expects to disrupt India’s TV industry the way Reliance Jio<\/a> disrupted the telecom space, the company’s founder Lei Jun<\/a> said. Speaking to ET, Jun said that Indian consumers should get 32-inch TVs for as low as Rs. 10,000 but for that to happen, the government needs to lower taxes, a suggestion he would like to give to PM Narendra Modi<\/a> if he gets a chance to meet him. Xiaomi is looking to also make its TVs in India sometime in 2018, and will look to set up factories for the same. Jun also expects explosive growth for smartphones in India – which No. 1 ranked Xiaomi should be able to tap backed by an improved supply chain - compared with the de-growth in China. Edited excerpts:
\n
\nLet’s start with Xiaomi’s plans for televisions in India. Will Xiaomi be the next Reliance Jio as far as TVs are concerned, in terms of being a disruptor?<\/strong>
\nYes, definitely. We believe that from product design, integrating hardware and internet services and from our operating efficiency of our TV business, we have made great improvements. So, we hope that in a relatively short period of time, we will become the No 1 smart TV brand in India. We are planning to make India programs for the TV as well.
\n
\nFor TV, will the strategy be online first, like in smartphones?<\/strong>
\nWe will start with online and then step by step go to offline. We’re open to setting up manufacturing of TVs in India, hopefully in 2018. So, we need more factories and workers to work with us. India head Manu Jain: India’s TV industry today is where the smartphone industry was three years ago. Today e-commerce contributes one-third of smartphone sales from 10% earlier. We believe we can do something similar with TV and completely disrupt the TV industry and hope we can become No. 1 in this category.
\n
\nHow does the India TV market compare to China’s?<\/strong>
\nFrom the first few months of our sales, we have understood that the Indian customers’ pain points or purchasing factors of buying TV are exactly the same as that of China. The only difference is that Indian consumers will need some time to get familiarised with the concept of smart TVs.
\n
\nIn China today, the best-selling variant is 55-inch TV, and in India right now, the best-selling variant is 32 inches. Actually 55 inches is not considered to be expensive in China, maybe at around Rs. 20,000.
\n
\nWhat is stopping Xiaomi from bringing largescreen TVs to India at China prices?<\/strong>
\nIn India, the TV taxes are much higher than in China which I cannot understand fully. TV should be a mainstream consumption. Imagine that one day, a 32-inch television will cost no more than Rs. 10,000. But for that, maybe we should consider lowering taxes for the TV industry so that more people can enjoy the benefits.
\n
\nIf I had the honour of meeting the Prime Minister Modi one more time, I would encourage and suggest TVs to have potentially lower taxes. Currently, the import tax is around 20% and then there is 28% consumption (
GST<\/a>) tax.
\n
\nWhat has Xiaomi ended 2017 with in revenue terms? What’s the target\/expectations in 2018?<\/strong>
\nCan’t comment on revenue numbers. But in Q3, we shared No 1 and in Q4, we were the absolute No 1. We understand that there are still complaints about supply chain issues, but we have made huge improvements. With our partners, we have six smartphone factories. By end of Q3, all phones that are made in India will have locally made PCBAs. In terms of supply of TVs, we are facing shortages, so TV today is 100% imported.
\n
\nOn smartphone rankings, some say you would find it difficult to sustain No. 1 ranking. Your views.<\/strong>
\nIf we sustain, then it is great but it is not something that we worry about too much. Broadly though, we are super optimistic about India’s growth in the smartphone market. In some years, 400 million smartphones will be shipped to India, from annual shipment of 124 million in 2017 as per IDC. The China market though has saturated and since Q1 of last year, we have seen de-growth in China market. We are considering investing in more start-ups in India in tech ecosystem.
\n
\nWhat will be your main challenges in India growth this year?<\/strong>
\nIn India, we are like a start-up and our team is growing at a fast pace, so how we actually recruit more talent is a difficult challenge for us. Even though our supply chain capacity has grown leaps and bounds, we are still a bit far away in meeting the actual users’ demands. We worry that users may misunderstand us, we fear that they may think that we are playing some supply game with them and that may affect brand image. But to build more factories takes time and the global supply chain is complex.
\n
\nAlso, how to sell offline in a highly efficient model is also a challenge. In China, we did not realize the importance of offline market share, which was part of reason why other players surpassed us. India business has started offline business early.
\n
\nCan you throw some colour on your future expansion and investment plans?<\/strong>
\nJain:<\/strong> We’re already working with Hipad which makes powerbanks in the Noida factory. We have also started making phones at the Noida factory and we’re open to working with other partners. Also, TV is doing exceptionally well, and to improve supply, we will look at setting up of factories this year.
\n
\nOn data security, is there a tangible effort to move Xiaomi data centres to India?<\/strong>
\nJain<\/strong>: We moved our data centres a few years ago for our entire business to AWS (Amazon Web Services), sitting out of Singapore and the US and we are open to moving these to India. It is something that we are exploring but we don’t have anything concrete to share right now. We will be happy to share any information with the government or work with the government if there are any kinds of concerns.
\n<\/body>","next_sibling":[{"msid":63853970,"title":"Over Rs 8,000 cr telecom projects face delays in NE","entity_type":"ARTICLE","link":"\/news\/over-rs-8000-cr-telecom-projects-face-delays-in-ne\/63853970","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":63854000,"entity_type":"ARTICLE","title":"Eyeing Indian TV market, Xiaomi plans to go Reliance Jio way","synopsis":"Xiaomi founder Lei Jun said that the company expects to disrupt India\u2019s TV industry the way Reliance Jio disrupted the telecom space.","titleseo":"telecomnews\/eyeing-indian-tv-market-xiaomi-plans-to-go-reliance-jio-way","status":"ACTIVE","authors":[{"author_name":"Devina Sengupta","author_link":"\/author\/479212895\/devina-sengupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479212895.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479212895,"author_name":"Devina Sengupta","author_seo_name":"devina-sengupta","designation":"Senior Assistant Editor","agency":false}},{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=250&height=250&imgsize=27429","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2018-04-21 09:11:02","lastupd":"2018-04-21 09:11:51","breadcrumbTags":["Xiaomi","Narendra Modi","Lei Jun","Devices","gst","reliance jio","Interviews"],"secinfo":{"seolocation":"telecomnews\/eyeing-indian-tv-market-xiaomi-plans-to-go-reliance-jio-way"}}" data-authors="[" devina sengupta","gulveen aulakh"]" data-category-name="" data-category_id="" data-date="2018-04-21" data-index="article_1">

关注印度的电视市场,小米计划Jio方式的依赖

小米创始人雷军表示,公司预计破坏印度的电视行业依赖Jio扰乱了电信空间。

Devina森古普塔 Gulveen Aulakh
  • 更新于2018年4月21日09:11点坚持
小米希望破坏印度的电视产业依赖Jio扰乱了电信空间,公司的创始人雷军说。等,小君说,印度消费者应该得到32英寸电视10000 Rs。但是为了实现这一目标,政府需要降低税收,他想给点建议莫迪如果他有机会见到他。小米也希望使其在印度的电视在2018年的某个时间,并将设立工厂寻找相同的。小君还预计爆炸性增长的智能手机在印度——1号排小米应该能够利用一种改进的支持供应链——de-growth相比中国。编辑摘录:

让我们先从小米的电视计划在印度。小米会是下一个依赖Jio就电视而言,作为一个破坏者?
是的,当然有。我们认为,从产品设计、集成硬件和互联网服务从我们电视业务的运营效率,我们已经取得了很大的进步。所以,我们希望在一个相对短的时间内,我们将成为没有1智能电视品牌在印度。我们计划让印度项目的电视。

电视,在线策略将首先,像智能手机?
我们将从网上开始,然后一步一步去离线。我们在印度设立制造电视机,希望在2018年。所以,我们需要更多的工厂和工人一起工作。印度头部马努Jain:印度的电视行业今天的智能手机行业是三年前的事了。今天电子商务贡献三分之一的智能手机销量从早些时候的10%。我们相信我们可以做一些类似于电视,完全破坏了电视行业,希望我们能成为1号在这一类。

印度对中国的电视市场比较如何?
头几个月的销售,我们已经明白,印度客户的痛点或购买因素购买中国的电视是完全相同的。唯一的区别在于,印度消费者将需要一些时间去熟悉这些智能电视的概念。

在今天的中国,最畅销的变体是55寸电视,现在在印度,最畅销的变体是32英寸。实际上55英寸并不被认为是昂贵的在中国,也许在Rs。20000。

是什么阻止小米把largescreen电视到印度在中国价格吗?
在印度,电视税比中国要高得多,我完全不能理解。电视应该是主流消费。想象有一天,一个32英寸电视售价不超过10000。但是,也许我们应该考虑降低电视机行业的税收,这样更多的人可以享受到好处。

如果我有会议首相莫迪的荣誉,我将鼓励和建议电视有可能降低税收。目前,进口关税是20%左右,还有28%消费(销售税)税。

到2017年底,小米以收入衡量什么?2018年的目标/预期什么?
不能评论收入数字。但在第三季度,我们共享第一和第四季度,我们绝对没有1。我们知道还有抱怨供应链问题,但我们取得了巨大的进步。与我们的合作伙伴,我们有六个智能手机工厂。第三季度结束,所有手机在印度会有本地生产的加工。供应电视而言,我们正面临短缺,所以电视今天是100%进口。

在智能手机排名,有些人说你会发现很难维持1号排名。你的观点。
如果我们维持,那么它是伟大的但不是我们担心的太多了。宽泛地讲,我们非常看好印度的增长在智能手机市场。在一些年,4亿年智能手机将运往印度,从1.24亿年的2017年批根据IDC。中国市场虽然已经饱和,自去年第一季度以来,我们已经看到de-growth在中国市场。我们正在考虑投资于更多的创业公司在印度的科技生态系统。

什么是您的主要挑战印度今年的增长?
在印度,我们就像一个启动和我们的团队在快速增长,所以我们如何招聘更多的人才对我们来说是一个困难的挑战。即使我们的供应链能力增长突飞猛进,我们还有点遥远在满足实际用户的需求。我们担心用户可能误解我们的意思,我们担心他们可能认为我们玩一些游戏提供,可能会影响品牌形象。但建造更多的工厂需要时间和全球供应链是复杂的。

同时,如何在一种高效销售离线模型也是一个挑战。在中国,我们没有认识到离线市场份额的重要性,这是其他玩家超过我们的一部分原因。印度早期业务已经开始离线业务。

你能把一些颜色在你未来的扩张和投资计划?
耆那教的:我们已经使用Hipad使得powerbanks在诺伊达的工厂。我们也开始手机在诺伊达的工厂和我们与其他合作伙伴。电视是做的非常好,和改善供应,我们将看看今年设立工厂。

在数据安全方面,有切实的努力小米数据中心转移到印度?
耆那教徒的:我们移动数据中心几年前我们的整个业务AWS (Amazon Web Services),坐在新加坡和美国和我们这些转移到印度是开放的。这是我们正在探索但我们现在没有什么具体的分享。我们很乐意分享任何信息与政府或与政府工作如果有任何类型的问题。
  • 发布于2018年4月21日09:11点坚持
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\"\"Xiaomi<\/a> expects to disrupt India’s TV industry the way Reliance Jio<\/a> disrupted the telecom space, the company’s founder Lei Jun<\/a> said. Speaking to ET, Jun said that Indian consumers should get 32-inch TVs for as low as Rs. 10,000 but for that to happen, the government needs to lower taxes, a suggestion he would like to give to PM Narendra Modi<\/a> if he gets a chance to meet him. Xiaomi is looking to also make its TVs in India sometime in 2018, and will look to set up factories for the same. Jun also expects explosive growth for smartphones in India – which No. 1 ranked Xiaomi should be able to tap backed by an improved supply chain - compared with the de-growth in China. Edited excerpts:
\n
\nLet’s start with Xiaomi’s plans for televisions in India. Will Xiaomi be the next Reliance Jio as far as TVs are concerned, in terms of being a disruptor?<\/strong>
\nYes, definitely. We believe that from product design, integrating hardware and internet services and from our operating efficiency of our TV business, we have made great improvements. So, we hope that in a relatively short period of time, we will become the No 1 smart TV brand in India. We are planning to make India programs for the TV as well.
\n
\nFor TV, will the strategy be online first, like in smartphones?<\/strong>
\nWe will start with online and then step by step go to offline. We’re open to setting up manufacturing of TVs in India, hopefully in 2018. So, we need more factories and workers to work with us. India head Manu Jain: India’s TV industry today is where the smartphone industry was three years ago. Today e-commerce contributes one-third of smartphone sales from 10% earlier. We believe we can do something similar with TV and completely disrupt the TV industry and hope we can become No. 1 in this category.
\n
\nHow does the India TV market compare to China’s?<\/strong>
\nFrom the first few months of our sales, we have understood that the Indian customers’ pain points or purchasing factors of buying TV are exactly the same as that of China. The only difference is that Indian consumers will need some time to get familiarised with the concept of smart TVs.
\n
\nIn China today, the best-selling variant is 55-inch TV, and in India right now, the best-selling variant is 32 inches. Actually 55 inches is not considered to be expensive in China, maybe at around Rs. 20,000.
\n
\nWhat is stopping Xiaomi from bringing largescreen TVs to India at China prices?<\/strong>
\nIn India, the TV taxes are much higher than in China which I cannot understand fully. TV should be a mainstream consumption. Imagine that one day, a 32-inch television will cost no more than Rs. 10,000. But for that, maybe we should consider lowering taxes for the TV industry so that more people can enjoy the benefits.
\n
\nIf I had the honour of meeting the Prime Minister Modi one more time, I would encourage and suggest TVs to have potentially lower taxes. Currently, the import tax is around 20% and then there is 28% consumption (
GST<\/a>) tax.
\n
\nWhat has Xiaomi ended 2017 with in revenue terms? What’s the target\/expectations in 2018?<\/strong>
\nCan’t comment on revenue numbers. But in Q3, we shared No 1 and in Q4, we were the absolute No 1. We understand that there are still complaints about supply chain issues, but we have made huge improvements. With our partners, we have six smartphone factories. By end of Q3, all phones that are made in India will have locally made PCBAs. In terms of supply of TVs, we are facing shortages, so TV today is 100% imported.
\n
\nOn smartphone rankings, some say you would find it difficult to sustain No. 1 ranking. Your views.<\/strong>
\nIf we sustain, then it is great but it is not something that we worry about too much. Broadly though, we are super optimistic about India’s growth in the smartphone market. In some years, 400 million smartphones will be shipped to India, from annual shipment of 124 million in 2017 as per IDC. The China market though has saturated and since Q1 of last year, we have seen de-growth in China market. We are considering investing in more start-ups in India in tech ecosystem.
\n
\nWhat will be your main challenges in India growth this year?<\/strong>
\nIn India, we are like a start-up and our team is growing at a fast pace, so how we actually recruit more talent is a difficult challenge for us. Even though our supply chain capacity has grown leaps and bounds, we are still a bit far away in meeting the actual users’ demands. We worry that users may misunderstand us, we fear that they may think that we are playing some supply game with them and that may affect brand image. But to build more factories takes time and the global supply chain is complex.
\n
\nAlso, how to sell offline in a highly efficient model is also a challenge. In China, we did not realize the importance of offline market share, which was part of reason why other players surpassed us. India business has started offline business early.
\n
\nCan you throw some colour on your future expansion and investment plans?<\/strong>
\nJain:<\/strong> We’re already working with Hipad which makes powerbanks in the Noida factory. We have also started making phones at the Noida factory and we’re open to working with other partners. Also, TV is doing exceptionally well, and to improve supply, we will look at setting up of factories this year.
\n
\nOn data security, is there a tangible effort to move Xiaomi data centres to India?<\/strong>
\nJain<\/strong>: We moved our data centres a few years ago for our entire business to AWS (Amazon Web Services), sitting out of Singapore and the US and we are open to moving these to India. It is something that we are exploring but we don’t have anything concrete to share right now. We will be happy to share any information with the government or work with the government if there are any kinds of concerns.
\n<\/body>","next_sibling":[{"msid":63853970,"title":"Over Rs 8,000 cr telecom projects face delays in NE","entity_type":"ARTICLE","link":"\/news\/over-rs-8000-cr-telecom-projects-face-delays-in-ne\/63853970","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":63854000,"entity_type":"ARTICLE","title":"Eyeing Indian TV market, Xiaomi plans to go Reliance Jio way","synopsis":"Xiaomi founder Lei Jun said that the company expects to disrupt India\u2019s TV industry the way Reliance Jio disrupted the telecom space.","titleseo":"telecomnews\/eyeing-indian-tv-market-xiaomi-plans-to-go-reliance-jio-way","status":"ACTIVE","authors":[{"author_name":"Devina Sengupta","author_link":"\/author\/479212895\/devina-sengupta","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479212895.cms?width=250&height=250","author_additional":{"thumbsize":false,"msid":479212895,"author_name":"Devina Sengupta","author_seo_name":"devina-sengupta","designation":"Senior Assistant Editor","agency":false}},{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=250&height=250&imgsize=27429","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2018-04-21 09:11:02","lastupd":"2018-04-21 09:11:51","breadcrumbTags":["Xiaomi","Narendra Modi","Lei Jun","Devices","gst","reliance jio","Interviews"],"secinfo":{"seolocation":"telecomnews\/eyeing-indian-tv-market-xiaomi-plans-to-go-reliance-jio-way"}}" data-news_link="//www.iser-br.com/news/eyeing-indian-tv-market-xiaomi-plans-to-go-reliance-jio-way/63854000">