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Facebook对英国的裁决提出上诉，要求其必须出售Giphy

英国竞争与市场管理局(Competition and Markets Authority)上个月裁定，美国公司提供的补救措施未能解决其担忧，随后命令Meta出售其于2020年5月以4亿美元收购的Giphy。

  • 路透
  • 美国东部时间2021年12月25日07:48
伦敦:Facebook-owner元正在对英国必须出售动画图像平台的裁决进行上诉Giphy该公司表示，相关证据并不支持该交易对竞争对手构成威胁或可能影响展示广告竞争的结论。

英国竞争及市场管理局(CMA上个月，在Meta认为美国公司提供的补救措施未能解决其担忧后，该公司命令Meta出售其于2020年5月以4亿美元收购的Giphy。

这是英国监管机构首次阻止一宗大型数字行业收购，标志着其对“大型科技”公司的审查发生了重大变化。

Meta的一位发言人周四表示:“我们正在对CMA的Giphy决定提起上诉，并将寻求暂缓CMA的剥离命令。”

“阻止交易的决定在法律和事实上都是错误的，证据不支持CMA的结论或补救措施。”

Giphy庞大的循环视频库有一半流量来自Meta的平台Facebook、Instagram和WhatsApp。

它的动图也很受抖音、推特和Snapchat用户的欢迎，CMA担心Meta可能会限制访问或迫使竞争对手提供更多的用户数据。

Meta表示，它不会改变竞争对手的访问条款，也不会从gif的使用中收集额外数据，这些gif没有像像素或cookie这样的在线跟踪机制。

CMA拒绝了Meta提出的具有法律约束力的补救措施，部分原因是它需要持续监控。

该监管机构还担心Meta关闭了Giphy羽翼未丰的广告业务，从而消除了一个潜在的竞争来源。

Meta表示，Giphy的广告业务并不成功，如果它有潜力成为一个主要的竞争对手，它的模式可以被任何其他GIF提供商复制。它辩称，因此，该交易没有达到CMA阻止该交易所需的“大幅减少竞争”的门槛。

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London: Facebook-owner Meta<\/a> is appealing Britain's ruling that it must sell animated images platform Giphy<\/a>, saying the evidence does not support the finding that the deal is a threat to its rivals or could impact competition in display advertising.

Britain's Competition and Markets Authority (CMA<\/a>) ordered Meta to sell Giphy, which it acquired for a reported $400 million in May 2020, last month after it decided the remedies offered by the US company did not answer its concerns.

It was the first time the British regulator had blocked a major digital acquisition, and it signalled a step change in its scrutiny of \"big tech\" companies.

<\/div><\/div>\"We are appealing the CMA's Giphy decision and will seek a stay of the CMA's order to divest,\" a Meta spokesperson said on Thursday.

\"The decision to block the deal is wrong on the law and the facts, and the evidence does not support the CMA's conclusions or remedy.\"

Half of traffic to Giphy's huge library of looping videos comes from Meta's platforms Facebook, Instagram and WhatsApp.

Its GIFs are also popular with users of TikTok, Twitter and Snapchat, and the CMA was concerned Meta could limit access or force rivals to provide more user data.

Meta said it would not change the terms of access for competitors, nor collect addition data from the use of GIFs, which have no online tracking mechanisms such as pixels or cookies.

The CMA rejected the remedy, which Meta offered to make legally binding, in part because it would require ongoing monitoring.

The regulator was also concerned Meta had closed down Giphy's fledgling advertising business, removing a potential source of competition.

Meta said Giphy's advertising business was unsuccessful, and if it had the potential to become a major competitor its model could be replicated by any other GIF provider. It argues the deal did not, therefore, meet the threshold of a \"substantial lessoning of competition\" needed for the CMA to block it.
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