End-to-end encryption is said to be the cornerstone of user privacy. WhatsApp<\/a> is one of the most popular platforms to use end-to-end encryption for user data. Now, a report has emerged that says that Facebook<\/a> — which owns WhatsApp — is looking for ways to analyse encrypted user data without actually deciphering it. 端到端加密用户隐私的基石。WhatsApp是一种最流行的平台使用端到端加密用户数据。现在,报告出现了,说脸谱网-拥有WhatsApp正在寻找方法来分析没有实际上破译加密的用户数据。
According to a report by The Information, the social media giant is working on recruiting artificial intelligence researchers to look into the matter.
How and why does Facebook plan to do this?<\/b>
One of the key reasons could be to target ads based on encrypted user data, which could further boost company’s revenues. The report says that the particular area of research Facebook is looking into is called homomorphic encryption and it relies quite a lot on mathematics. What homomorphic encryption does is that it it allows companies like Facebook to analyse the encrypted data without actually knowing the contents of it. It would also protect user data from cybercriminals and maintain privacy as well. Reportedly, Microsoft<\/a>, Amazon<\/a>, Google<\/a> have also been working on this.
Facebook hasn’t clarified anything about this new idea. However, the company told The Information that is is “too early for us to consider homomorphic encryption for WhatsApp at this time.”
The plan if it materialises could help Facebook a lot. For a company that often finds itself in the firing line over user privacy, this would give it an edge to show that user privacy remains paramount. As mentioned earlier, it would help the company in targeted ads, which is a big source of revenue. The report, however, states that it could take quite a while for Facebook to effectively utilise homomorphic encryption.
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据信息,社交媒体巨头正在招募人工智能研究人员调查此事。
如何以及为什么Facebook打算这样做吗?
目标广告的关键原因之一可能是基于加密的用户数据,这可能会进一步提高公司的收入。报告说,研究特定区域Facebook正在调查叫做同态加密,它很多依赖于数学。什么同态加密是它允许像Facebook这样的公司来分析加密的数据没有真正知道它的内容。它还将从网络犯罪和维护隐私保护用户数据。据报道,微软,亚马逊,谷歌也一直在研究这个。
计划如果实现可以帮助Facebook。公司经常发现自己在射击线用户隐私,这将给它一个边缘显示用户隐私仍然是最重要的。正如前面提到的,它将帮助公司有针对性的广告,这是一个大的收入来源。然而,报告指出,Facebook可能需要很长一段时间,有效利用同态加密。
End-to-end encryption is said to be the cornerstone of user privacy. WhatsApp<\/a> is one of the most popular platforms to use end-to-end encryption for user data. Now, a report has emerged that says that Facebook<\/a> — which owns WhatsApp — is looking for ways to analyse encrypted user data without actually deciphering it.
According to a report by The Information, the social media giant is working on recruiting artificial intelligence researchers to look into the matter.
How and why does Facebook plan to do this?<\/b>
One of the key reasons could be to target ads based on encrypted user data, which could further boost company’s revenues. The report says that the particular area of research Facebook is looking into is called homomorphic encryption and it relies quite a lot on mathematics. What homomorphic encryption does is that it it allows companies like Facebook to analyse the encrypted data without actually knowing the contents of it. It would also protect user data from cybercriminals and maintain privacy as well. Reportedly, Microsoft<\/a>, Amazon<\/a>, Google<\/a> have also been working on this.
Facebook hasn’t clarified anything about this new idea. However, the company told The Information that is is “too early for us to consider homomorphic encryption for WhatsApp at this time.”
The plan if it materialises could help Facebook a lot. For a company that often finds itself in the firing line over user privacy, this would give it an edge to show that user privacy remains paramount. As mentioned earlier, it would help the company in targeted ads, which is a big source of revenue. The report, however, states that it could take quite a while for Facebook to effectively utilise homomorphic encryption.
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