Facebook's global daily active users declined from the previous quarter for the first time, to 1.929 billion from 1.930 billion.
Meta said it faced hits from Apple Inc's privacy changes to its operating system, which have made it harder for brands to target and measure their ads on Facebook and Instagram. It also cited macroeconomic issues like supply-chain disruptions.
The 18-year-old tech giant, which also faces pressure from platforms like TikTok and Google's YouTube, said it expected slowing revenue growth in the coming quarter due to increased competition for users' time and a shift of engagement toward such features as its short video offering Reels<\/a>, which generate less revenue.
Facebook reported 2.91 billion monthly active users in the fourth quarter, showing no growth compared with the previous quarter.
The after-hours slump in Meta shares<\/a> vaporized $200 billion of its market value, while peers Twitter Inc<\/a>, Snap Inc and Pinterest Inc lost another $15 billion in value.
Shares of Alphabet Inc, which posted record quarterly sales that topped expectations on Tuesday, were down nearly 2%.
Meta, owner of the second-largest digital ad platform in the world after Google, had previously warned its advertising business faced \"significant uncertainty\" in the fourth quarter.
Meta's chief financial officer, Dave Wehner, told analysts on a conference call that the impact of Apple's privacy changes could be \"in the order of $10 billion\" for 2022.
Apple's changes to its operating software give users the choice to prevent apps from tracking their online activity for ads, making it harder for advertisers that rely on data to develop new products and know their market.
Meta forecast first-quarter revenue in the range of $27 billion to $29 billion. Analysts were expecting $30.15 billion, according to IBES data from Refinitiv.
\"It's clear that there are many big roadblocks ahead as Meta faces tough new competition for ad revenue such as TikTok, and as it contends with ongoing ad targeting and measurement challenges from Apple's iOS changes,\" said Insider Intelligence analyst Debra Aho Williamson.
The company's total revenue, the bulk of which comes from ad sales, rose to $33.67 billion in the fourth quarter from $28.07 billion a year earlier, beating analysts' estimates of $33.40 billion, according to IBES data from Refinitiv.
\"I'm encouraged by the progress we made this past year in a number of important growth areas like Reels, commerce, and virtual reality, and we'll continue investing in these and other key priorities in 2022 as we work towards building the metaverse,\" CEO Mark Zuckerberg<\/a> said in the earnings release.
In Meta's earnings call, he said competition for users was one factor impacting the business, mentioning short video app TikTok by name and emphasizing Meta's commitment to providing services for young adults.
Net loss from Meta's Reality Labs, the company's augmented and virtual reality business, was $10.2 billion for the full year 2021, compared with a $6.6 billion loss the previous year. It was the first time the company had broken out this segment in its results.
Zuckerberg had previously warned that the company's investment in this area would reduce 2021 operating profit by $10 billion and would not be profitable \"any time in the near future.\"
Reality Labs posted revenue of about $2.3 billion in 2021. The company has not made public the sales numbers for its virtual reality Quest headsets.
The company said on Wednesday it would this year change its stock ticker to \"META,\" the latest step in its rebrand to focus on the metaverse, a futuristic idea of virtual environments where users can work, socialize and play. Meta did not comment on the price of a deal with Roundhill Investments, which said in January it would stop using the symbol for its Roundhill Ball Metaverse ETF.
The tech giant, which changed its name in October to reflect its metaverse aims, is betting the metaverse will be the successor to the mobile internet<\/a>.
\"Investors looking at Meta are starting to realize that buying their stock is no longer mostly an investment into their ad platform,\" said Flynn Zaiger, CEO of social media agency Online Optimism. \"Investing in Meta now looks more like a commitment that you believe that the metaverse will replace much of the internet consumers' experience today.\"
Meta's rebrand comes at a time of increasing scrutiny from lawmakers and regulators over allegations of anticompetitive conduct and over the impacts of how it handles harmful or misleading content across its Facebook and Instagram platforms.
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- Telecom乐动扑克News
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Facebook父元平台了2000亿美元的市场价值
元表示,从苹果(aapl . o:行情)的隐私面临冲击改变其操作系统,使品牌更难目标和衡量他们的广告在Facebook上和Instagram。它还引用了宏观经济供应链中断等问题。
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脸谱网老板元平台. n:行情)股价暴跌20%以上周三晚间社交媒体公司公布了弱于预期的业绩后,指责苹果的竞争对手对用户隐私的变化和竞争的加剧TikTok。
Facebook的全球每日活跃用户首次环比下降,从19.3亿年到19.29亿年。
元表示,从苹果(aapl . o:行情)的隐私面临冲击改变其操作系统,使品牌更难目标和衡量他们的广告在Facebook上和Instagram。它还引用了宏观经济供应链中断等问题。
这位18岁的科技巨头,也面临着来自平台的压力像TikTok和谷歌的YouTube,表示,预计未来几个季度收入增长放缓,由于竞争加剧对用户的时间和接触的转向等功能的短片卷,产生的收入。
Facebook公布29.1亿年第四季度月度活跃用户,与上个季度相比未见增长。
下班后的下滑元的股票蒸发2000亿美元的市场价值,而同行Twitter Inc .),把公司和Pinterest公司失去了另一个150亿美元的价值。
字母Inc .的股票,这周二公布了创纪录的季度销售超过预期,下降近2%。
元,是世界上第二大数字广告平台的所有者谷歌后,曾警告其广告业务第四季度面临“巨大的不确定性”。
元首席财务官在电话会议上告诉分析师Dave韦娜,苹果的隐私的影响变化可能是2022年的“100亿美元”。
苹果的变化其操作软件给用户选择,以防止应用程序跟踪他们的在线活动广告,广告商更难,依靠数据来开发新产品,了解他们的市场。
元预测第一季度收入在270亿美元到290亿美元的范围。很多分析师预计的301.5亿美元,根据从Refinitiv ib数据。
“很明显,有很多很大的路障前元面临严厉的新竞争TikTok等广告收入,当它认为持续的广告定位和测量的挑战苹果的iOS的变化,“说内幕情报分析员。黛布拉艾乌威廉姆森
公司的总收入,其中大部分来自广告销售,在第四季度升至336.7亿美元从一年前的280.7亿美元,超过分析师预估的334亿美元,根据从Refinitiv ib数据。
“我鼓励我们取得的进步在过去的一年中在卷等一些重要的增长领域,商业,和虚拟现实,我们将继续投资于这些和其他主要重点在2022年我们努力构建metaverse,”首席执行官马克扎克伯格在收益发布会上说。
元的财报电话会议上,他说对用户的竞争是一个因素影响业务,提及短视频应用TikTok的名字和强调元为年轻人提供服务的承诺。
净亏损从元的现实实验室,公司的扩充和虚拟现实业务,2021年全年为102亿美元,比前一年的66亿美元损失。这是该公司首次爆发这部分的结果。
扎克伯格曾警告称,该公司在这一领域的投资将减少100亿美元,营业利润2021不会盈利的“任何时间在不久的将来。”
现实实验室发布2021年营收约为23亿美元。该公司尚未公开销售数据的虚拟现实耳机。
今年该公司周三表示,将改变其股票行情,“元”的最新举措重塑关注metaverse,未来的虚拟环境,用户可以工作、社交和玩耍。元不评论的价格处理Roundhill投资,这在1月份表示,将停止使用其Roundhill球Metaverse ETF的象征。
科技巨头,10月更名,以反映其metaverse目的,打赌metaverse将移动的继承人互联网。
“投资者看着元开始意识到购买他们的股票不再是主要投资到他们的广告平台,“弗林Zaiger说,在线社交媒体机构的首席执行官乐观。“投资于元现在看起来更像一个承诺,你相信metaverse将取代今天的互联网消费者的体验。”
元的重塑之际,越来越多的严格审查。立法者和监管者在反竞争行为的指控,它如何处理有害的影响或误导性的内容在其Facebook和Instagram平台。
Facebook的全球每日活跃用户首次环比下降,从19.3亿年到19.29亿年。
元表示,从苹果(aapl . o:行情)的隐私面临冲击改变其操作系统,使品牌更难目标和衡量他们的广告在Facebook上和Instagram。它还引用了宏观经济供应链中断等问题。
这位18岁的科技巨头,也面临着来自平台的压力像TikTok和谷歌的YouTube,表示,预计未来几个季度收入增长放缓,由于竞争加剧对用户的时间和接触的转向等功能的短片卷,产生的收入。
Facebook公布29.1亿年第四季度月度活跃用户,与上个季度相比未见增长。
下班后的下滑元的股票蒸发2000亿美元的市场价值,而同行Twitter Inc .),把公司和Pinterest公司失去了另一个150亿美元的价值。
字母Inc .的股票,这周二公布了创纪录的季度销售超过预期,下降近2%。
元,是世界上第二大数字广告平台的所有者谷歌后,曾警告其广告业务第四季度面临“巨大的不确定性”。
元首席财务官在电话会议上告诉分析师Dave韦娜,苹果的隐私的影响变化可能是2022年的“100亿美元”。
苹果的变化其操作软件给用户选择,以防止应用程序跟踪他们的在线活动广告,广告商更难,依靠数据来开发新产品,了解他们的市场。
元预测第一季度收入在270亿美元到290亿美元的范围。很多分析师预计的301.5亿美元,根据从Refinitiv ib数据。
“很明显,有很多很大的路障前元面临严厉的新竞争TikTok等广告收入,当它认为持续的广告定位和测量的挑战苹果的iOS的变化,“说内幕情报分析员。黛布拉艾乌威廉姆森
公司的总收入,其中大部分来自广告销售,在第四季度升至336.7亿美元从一年前的280.7亿美元,超过分析师预估的334亿美元,根据从Refinitiv ib数据。
“我鼓励我们取得的进步在过去的一年中在卷等一些重要的增长领域,商业,和虚拟现实,我们将继续投资于这些和其他主要重点在2022年我们努力构建metaverse,”首席执行官马克扎克伯格在收益发布会上说。
元的财报电话会议上,他说对用户的竞争是一个因素影响业务,提及短视频应用TikTok的名字和强调元为年轻人提供服务的承诺。
净亏损从元的现实实验室,公司的扩充和虚拟现实业务,2021年全年为102亿美元,比前一年的66亿美元损失。这是该公司首次爆发这部分的结果。
扎克伯格曾警告称,该公司在这一领域的投资将减少100亿美元,营业利润2021不会盈利的“任何时间在不久的将来。”
现实实验室发布2021年营收约为23亿美元。该公司尚未公开销售数据的虚拟现实耳机。
今年该公司周三表示,将改变其股票行情,“元”的最新举措重塑关注metaverse,未来的虚拟环境,用户可以工作、社交和玩耍。元不评论的价格处理Roundhill投资,这在1月份表示,将停止使用其Roundhill球Metaverse ETF的象征。
科技巨头,10月更名,以反映其metaverse目的,打赌metaverse将移动的继承人互联网。
“投资者看着元开始意识到购买他们的股票不再是主要投资到他们的广告平台,“弗林Zaiger说,在线社交媒体机构的首席执行官乐观。“投资于元现在看起来更像一个承诺,你相信metaverse将取代今天的互联网消费者的体验。”
元的重塑之际,越来越多的严格审查。立法者和监管者在反竞争行为的指控,它如何处理有害的影响或误导性的内容在其Facebook和Instagram平台。
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