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Facebook<\/a> Inc, under fire from regulators and lawmakers over its business practices, is planning to rebrand itself with a new group name that focuses on the metaverse https:\/\/www.reuters.com\/technology\/what-is-metaverse-2021-10-18, the Verge<\/a> reported on Tuesday.
The name change will be announced next week, The Verge reported, citing a source with direct knowledge of the matter.
Facebook CEO Mark Zuckerberg<\/a> has been talking up the metaverse, a digital world where people can move between different devices and communicate in a virtual environment, since July, and the group has invested heavily in virtual reality and augmented reality, developing hardware such as its Oculus<\/a> VR headsets and working on AR glasses and wristband technologies.
The move would likely position the flagship app as one of many products under a parent company overseeing brands such as Instagram and WhatsApp, according to the report. Google adopted such a structure when it reorganized into a holding company called Alphabet in 2015.
Facebook said it does not comment on \"rumor or speculation.\"
If true, the rebranding would make sense as the core Facebook business becomes less important to the group and it seeks to revamp an image tarnished by regulatory and legal scrutiny of how it handles user safety and hate speech, analysts said.
\"It reflects the broadening out of the Facebook business. And then, secondly, I do think that Facebook's brand is probably not the greatest given all of the events of the last three years or so,\" internet<\/a> analyst James Cordwell at Atlantic Equities said.
Facebook is under wide-ranging scrutiny from global lawmakers and regulators over its content moderation practices and harms linked to its platforms, with internal documents leaked by a whistleblower forming the basis for a U.S. Senate hearing last week.
\"Having a different parent brand will guard against having this negative association transferred into a new brand, or other brands that are in the portfolio,\" said Shankha Basu, associate professor of marketing at University of Leeds.
Last month, Facebook appointed Andrew Bosworth, who heads up the social media company's augmented reality and virtual reality efforts, including products like its Oculus Quest VR headset, as chief technology officer.
Metaverse, first coined in a dystopian novel three decades earlier, is popular in Silicon Valley and has been referenced by other tech firms such as Microsoft. The popular children's game Roblox describes itself as a metaverse company. Epic Games' Fortnite is also considered to be part of the metaverse.
Zuckerberg plans to talk about the name change at the company's annual Connect conference on Oct. 28, but it could be unveiled sooner, the Verge said.
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说,Facebook计划新组名称修改图像的边缘
Facebook首席执行官马克·扎克伯格一直强调metaverse,数码世界,人们可以在不同的设备之间移动和交流在虚拟环境中,自7月以来,集团投入巨资在虚拟现实和增强现实技术,开发硬件如眼睛VR耳机和AR眼镜和腕带技术工作。
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脸谱网公司,遭到监管机构和国会议员对其商业行为,计划新组名,重塑自己的品牌关注metaverse https://www.reuters.com/technology/what - metaverse - 2021 - 10 - 18,边缘周二报道。
名称变更将于下周宣布,即将报道,援引消息有直接了解的人士。
Facebook首席执行官马克•扎克伯格一直大谈metaverse,数码世界,人们可以在不同的设备之间移动和交流在虚拟环境中,自7月以来,集团投入巨资在虚拟现实和增强现实技术,开发硬件如眼睛VR耳机和AR眼镜和腕带技术工作。
此举可能位置旗舰应用的许多产品在母公司监督等品牌Instagram WhatsApp,根据该报告。谷歌采用这样的结构,当它在2015年重组为一家控股公司,称为字母。
Facebook表示它不评论“传言或猜测。”
如果这是真的,更名会意义为核心Facebook集团业务变得不那么重要,它试图修改一个图像受损的监管和法律审查它如何处理用户安全性和仇恨言论,分析师表示。
“这反映了Facebook业务拓展。然后,第二,我认为Facebook的品牌可能不是最大的给所有的事件过去三年左右,“互联网大西洋证券分析师科德说。
Facebook在全球广泛的关注下议员和监管机构对其内容适度实践及其危害与平台,与内部文件泄露举报人形成上周美国参议院听证会的基础。
”有不同的母品牌会防范这些负面协会转移到一个新的品牌,或其他品牌的组合,“Shankha Basu说,利兹大学的市场营销副教授。
上个月,Facebook任命安德鲁·博斯沃思社交媒体公司的负责人增强现实和虚拟现实的努力,包括产品和它的眼睛探索虚拟现实耳机,作为首席技术官。
Metaverse,首先创造了一部反乌托邦小说三十年早些时候,很受欢迎在硅谷和引用了其他科技公司如微软。流行的儿童游戏Roblox自称是metaverse公司。史诗般的游戏“Fortnite也被认为是metaverse的一部分。
扎克伯格计划谈论公司的名称更改连接年会于10月28日,但它可能很快公布,边缘说。
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