The Apple<\/a> move drew a rare public rebuke from Facebook<\/a> CEO Mark Zuckerberg<\/a>, who during a conference call accused Apple of favoring its own interests and not those of users.
Facebook said its already enormous user base grew in the fourth quarter as people stayed home during the pandemic and reported revenues buoyed by a shift to digital advertising<\/a> amid coronavirus-related economic uncertainty.
But the company predicted uncertainty for 2021 and said its revenue in the latter half of the year could face significant pressure. Because revenue grew so quickly in the second half of 2020, the social network could have trouble keeping up that pace.
\"Clearly the pandemic has also continued to help Facebook's monthly active user growth to remain strong in many regions, including in the U.S. and Canada, where prior to the pandemic, user gains had slowed to a crawl,\" said eMarketer analyst Debra Aho Williamson. But she noted that the number of daily users in this region declined, suggesting that people in the U.S. and Canada are moving elsewhere - probably TikTok, which grew quickly in 2020.
In the conference call with analysts, Zuckerberg came out swinging, saying Apple is fast becoming one of Facebook's \"biggest competitors\" due in part to its dominance in messaging on the iPhone<\/a>. Apple, he said, \"has every incentive\" to use its own mobile platform to interfere with how rival apps work.
Apple will soon require apps to ask users for permission to collect data on what devices they are using and to let ads follow them around on the internet<\/a>. Facebook has been pushing back against the changes, saying those rules could reduce what apps can earn by advertising through Facebook's audience network.
Of course, the Apple move also threatens Facebook's own advertising revenue. Zuckerberg, though, focused on what he sees as Apple's motives.
\"Apple may say that they are doing this to help people, but the moves clearly track their competitive interests,\" Zuckerberg said.
Apple, meanwhile, says people should be empowered to have more control of their data. Executives have dismissed arguments from advertisers and companies like Facebook who say the anti-tracking feature will hurt the online ad industry.
\"When invasive tracking is your business model, you tend not to welcome transparency and customer choice,\" Apple's software chief Craig Federighi said in December.
Facebook earned $11.22 billion, or $3.88 per share, in the October-December period, well above the $3.19 that analysts expected and up 53% from a year earlier. Revenue grew 22% to $28.07 billion, higher than the $26.36 billion analysts were predicting, according to a poll by FactSet.
Its monthly user base grew 12% to 2.8 billion. Facebook ended 2020 with 58,604 employees, a 30% increase from a year earlier.
While Facebook does not break out how much it makes from Instagram, which it owns, eMarketer estimates that the app accounted for 36% of Facebook's total advertising revenue and nearly half of its U.S. ad revenue.
Shares of the Menlo Park, California-based company climbed $1.23 to $273.37 in after-hours trading. The stock price rose 33% in 2020.
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Facebook的第四季度业绩飙升;首席执行长扎克伯格苹果在隐私
苹果移动画了一个罕见的公开指责Facebook首席执行官马克·扎克伯格,他在一个电话会议上指责苹果有利于自己的利益,而不是用户。
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脸谱网限制一个动荡的2020年第四季度收益飙升,但该公司预期在2021年,包括隐私来更新的挑战苹果这可能会限制社交网络的广告目标的能力。
的苹果画了一个罕见的公开指责脸谱网首席执行官马克•扎克伯格,他在一个电话会议上指责苹果有利于自己的利益,而不是用户。
Facebook说,它已经在第四季度增长巨大的用户群人流感大流行期间呆在家里和报告收入受转向数字广告在coronavirus-related经济不确定性。
但该公司预计2021年的不确定性和表示,其收入在今年下半年可能面临重大压力。因为在2020年下半年收入增长如此之快,《社交网络》可能很难跟上步伐。
“显然大流行还在继续帮助Facebook的每月活跃用户的增长依然强劲,在许多地区,包括在美国和加拿大,在大流行之前,用户收益却会慢慢停止下来,”eMarketer分析师黛布拉艾乌威廉姆森说。但她指出,在这一地区的日常用户数量下降,表明人们在美国和加拿大正在其他地方——可能TikTok,于2020年增长迅速。
在与分析师的电话会议上,扎克伯格摆出来,称苹果正迅速成为一个Facebook的“最大的竞争对手”在消息传递部分原因是其主导地位iPhone。苹果,他说,“有充分的激励”用自己的移动平台干扰竞争对手应用程序是如何工作的。
苹果很快就会要求应用程序要求用户权限收集数据对他们使用的是什么设备,让广告在跟随他们互联网。Facebook一直大力反对改变,说这些规则可能会降低应用程序可以赚取观众通过Facebook的广告网络。
当然,苹果的移动也威胁着Facebook的广告收入。扎克伯格,集中在他认为苹果的动机。
“苹果可能说他们这样做是为了帮助人们,但此举显然跟踪他们的竞争利益,”扎克伯格说。
与此同时,苹果说,人们应该能够有更多的控制他们的数据。高管被广告商和论点像Facebook这样的公司,他们认为反追踪功能会影响在线广告行业。
“入侵追踪你的商业模式时,你往往不会欢迎透明度和客户的选择,”首席Craig Federighi说12月苹果的软件。
Facebook获利112.2亿美元,或每股亏损3.88美元,10,远高于分析师预期的3.19美元,较上年同期增长了53%。收入增长22%至280.7亿美元,高于分析师预测的263.6亿美元,据FactSet的调查。
月度用户增长了12%到28亿。Facebook结束2020年,58604名员工,较上年同期增长30%。
虽然Facebook不打破它让多少Instagram,它拥有,eMarketer估计,应用占Facebook的广告收入总额的36%,近一半的美国广告收入。
总部位于加利福尼亚州门洛帕克市的股份公司在盘后交易中上涨1.23美元至273.37美元。股票价格在2020年上涨了33%。
的苹果画了一个罕见的公开指责脸谱网首席执行官马克•扎克伯格,他在一个电话会议上指责苹果有利于自己的利益,而不是用户。
Facebook说,它已经在第四季度增长巨大的用户群人流感大流行期间呆在家里和报告收入受转向数字广告在coronavirus-related经济不确定性。
但该公司预计2021年的不确定性和表示,其收入在今年下半年可能面临重大压力。因为在2020年下半年收入增长如此之快,《社交网络》可能很难跟上步伐。
“显然大流行还在继续帮助Facebook的每月活跃用户的增长依然强劲,在许多地区,包括在美国和加拿大,在大流行之前,用户收益却会慢慢停止下来,”eMarketer分析师黛布拉艾乌威廉姆森说。但她指出,在这一地区的日常用户数量下降,表明人们在美国和加拿大正在其他地方——可能TikTok,于2020年增长迅速。
在与分析师的电话会议上,扎克伯格摆出来,称苹果正迅速成为一个Facebook的“最大的竞争对手”在消息传递部分原因是其主导地位iPhone。苹果,他说,“有充分的激励”用自己的移动平台干扰竞争对手应用程序是如何工作的。
苹果很快就会要求应用程序要求用户权限收集数据对他们使用的是什么设备,让广告在跟随他们互联网。Facebook一直大力反对改变,说这些规则可能会降低应用程序可以赚取观众通过Facebook的广告网络。
当然,苹果的移动也威胁着Facebook的广告收入。扎克伯格,集中在他认为苹果的动机。
“苹果可能说他们这样做是为了帮助人们,但此举显然跟踪他们的竞争利益,”扎克伯格说。
与此同时,苹果说,人们应该能够有更多的控制他们的数据。高管被广告商和论点像Facebook这样的公司,他们认为反追踪功能会影响在线广告行业。
“入侵追踪你的商业模式时,你往往不会欢迎透明度和客户的选择,”首席Craig Federighi说12月苹果的软件。
Facebook获利112.2亿美元,或每股亏损3.88美元,10,远高于分析师预期的3.19美元,较上年同期增长了53%。收入增长22%至280.7亿美元,高于分析师预测的263.6亿美元,据FactSet的调查。
月度用户增长了12%到28亿。Facebook结束2020年,58604名员工,较上年同期增长30%。
虽然Facebook不打破它让多少Instagram,它拥有,eMarketer估计,应用占Facebook的广告收入总额的36%,近一半的美国广告收入。
总部位于加利福尼亚州门洛帕克市的股份公司在盘后交易中上涨1.23美元至273.37美元。股票价格在2020年上涨了33%。
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