X

我们使用cookie,以确保适合你的经验

我们用饼干和其他跟踪技术来提高你的浏览体验在我们的网站上,显示个性化内容和有针对性的广告,分析网站流量,并理解我们的观众来自哪里。你也可以阅读我们的隐私政策,我们使用cookie来确保你在我们的网站上的最好的体验。

选择我接受,或继续在网站上,你同意我们使用饼干和条款和条件。

得到应用
\"\"NEW DELHI: Social networking<\/a> giant Facebook<\/a> has rolled out a new \"bandwidth targeting\" feature globally for advertisers to help them reach people based on the type of network.
\n
\nThe move is especially relevant in emerging countries like India, where limited data plans and feature phones are common.
\n
\n\"Targeting by mobile network type helps advertisers choose creative that will run smoothly on any given device and connection speed.
\n
\n\"That is why we are launching a new feature that enables advertisers to reach people based on the network connection -- 2G, 3G or 4G -- they most often use when accessing Facebook,\" the social media giant said in a blogpost.
\n
\nThe US-based firm, which has over 1.32 billion users globally, already offers advertisers to reach people based on the type of device they use (smartphones, feature phones and tablets) as well as device model and operating system.
\n
In June this year, Facebook COO<\/a> Sheryl Sandberg<\/a> had said 30 million small and medium businesses (SMBs) globally are using Facebook to connect to customers and expand their presence and reach.
\n
\nIndia, which is Facebook's second largest market in terms of user-base, has nine lakh SMBs leveraging its platform.
\n
\n\"People want fast, efficient experiences on their phones. Our hope is that mobile network targeting can improve the experience people have with Facebook ads by helping advertisers deliver the right experience while respecting people's device bandwidth and data costs,\" Facebook Product Marketing Manager Brendan Sullivan said.
\n
\nAdvertisers like Vodafone in India are already testing these new targeting capabilities with good early results.
\n
\"We are excited about the new mobile targeting option on Facebook which allows us sharper targeting to a relevant audience,\" Vodafone India<\/a> Senior Vice President (Brand Communication, Insights and Online) Ronita Mitra said. \n<\/body>","next_sibling":[{"msid":41016483,"title":"Government launches .bharat domain name in devanagari script","entity_type":"ARTICLE","link":"\/news\/government-launches-bharat-domain-name-in-devanagari-script\/41016483","category_name":null,"category_name_seo":false}],"related_content":[],"msid":41083740,"entity_type":"ARTICLE","title":"Facebook rolls out 'bandwidth targeting' for advertisers","synopsis":"In June this year, Facebook COO Sheryl Sandberg had said 30 million small and medium businesses (SMBs) globally are using Facebook to connect to customers and expand their presence and reach.","titleseo":"facebook-rolls-out-bandwidth-targeting-for-advertisers","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2014-08-28 14:18:19","lastupd":"2014-08-28 14:20:02","breadcrumbTags":["Internet","COO","Facebook","Social Networking","Vodafone India","Sheryl Sandberg"],"secinfo":{"seolocation":"facebook-rolls-out-bandwidth-targeting-for-advertisers"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2014-08-28" data-index="article_1">

    Facebook推出的带宽针对广告商

    今年6月,Facebook首席运营官谢乐尔•桑德伯格(Sheryl Sandberg说3000万年全球中小型企业(smb)正在使用Facebook连接客户和扩大他们的存在和范围。
    • 2014年8月28日更新是02:20点
    新德里消息:社交网络巨大的脸谱网已经推出了一个新的全球目标“带宽”功能对广告商来帮助他们达到人基于网络的类型。

    此举是特别相关的新兴国家,如印度,在有限的数据计划和功能手机是常见的。

    “针对移动网络类型可以帮助广告商选择创意顺利运行在任何给定的设备和连接速度。

    “这就是为什么我们推出一个新功能,允许广告商达到人们基于网络连接——2 g, 3 g或4 g——他们最经常使用当访问Facebook,“社交媒体巨头在博文中表示。

    美国公司在全球拥有13.2亿用户,已经提供了广告商达到人们基于他们所使用的类型的设备(智能手机,功能手机和平板电脑)以及设备模型和操作系统。

    今年6月,Facebook首席运营官 谢莉尔·桑德伯格说3000万年全球中小型企业(smb)正在使用Facebook连接客户和扩大他们的存在和范围。

    印度,这是Facebook的第二大市场的用户基础,有九个十万的中小企业利用其平台。

    “人们想要快速、高效的经历在他们的手机。我们希望针对可以提高移动网络体验人与Facebook广告通过帮助广告商提供正确的体验,同时尊重人民设备带宽和数据成本,“Facebook产品营销经理布兰登·沙利文说。

    广告商像沃达丰在印度已经测试这些新的目标能力具有良好的早期结果。

    “我们正兴奋的新的移动目标选择在Facebook上,让我们更清晰的目标相关的观众,“沃达丰印度高级副总裁(品牌沟通、见解和在线)Ronita Mitra说。
    • 发布于2014年8月28日下午02:18坚持
    是第一个发表评论。
    现在评论

    评论

    现在评论 阅读评论(1)

    加入2 m +行业专业人士的社区

    订阅我们的通讯最新见解与分析。乐动扑克

    下载ETTelec乐动娱乐招聘om应用

    • 得到实时更新
    • 保存您最喜爱的文章
    扫描下载应用程序
    \"\"NEW DELHI: Social networking<\/a> giant Facebook<\/a> has rolled out a new \"bandwidth targeting\" feature globally for advertisers to help them reach people based on the type of network.
    \n
    \nThe move is especially relevant in emerging countries like India, where limited data plans and feature phones are common.
    \n
    \n\"Targeting by mobile network type helps advertisers choose creative that will run smoothly on any given device and connection speed.
    \n
    \n\"That is why we are launching a new feature that enables advertisers to reach people based on the network connection -- 2G, 3G or 4G -- they most often use when accessing Facebook,\" the social media giant said in a blogpost.
    \n
    \nThe US-based firm, which has over 1.32 billion users globally, already offers advertisers to reach people based on the type of device they use (smartphones, feature phones and tablets) as well as device model and operating system.
    \n
    In June this year, Facebook     COO<\/a> Sheryl Sandberg<\/a> had said 30 million small and medium businesses (SMBs) globally are using Facebook to connect to customers and expand their presence and reach.
    \n
    \nIndia, which is Facebook's second largest market in terms of user-base, has nine lakh SMBs leveraging its platform.
    \n
    \n\"People want fast, efficient experiences on their phones. Our hope is that mobile network targeting can improve the experience people have with Facebook ads by helping advertisers deliver the right experience while respecting people's device bandwidth and data costs,\" Facebook Product Marketing Manager Brendan Sullivan said.
    \n
    \nAdvertisers like Vodafone in India are already testing these new targeting capabilities with good early results.
    \n
    \"We are excited about the new mobile targeting option on Facebook which allows us sharper targeting to a relevant audience,\"     Vodafone India<\/a> Senior Vice President (Brand Communication, Insights and Online) Ronita Mitra said. \n<\/body>","next_sibling":[{"msid":41016483,"title":"Government launches .bharat domain name in devanagari script","entity_type":"ARTICLE","link":"\/news\/government-launches-bharat-domain-name-in-devanagari-script\/41016483","category_name":null,"category_name_seo":false}],"related_content":[],"msid":41083740,"entity_type":"ARTICLE","title":"Facebook rolls out 'bandwidth targeting' for advertisers","synopsis":"In June this year, Facebook COO Sheryl Sandberg had said 30 million small and medium businesses (SMBs) globally are using Facebook to connect to customers and expand their presence and reach.","titleseo":"facebook-rolls-out-bandwidth-targeting-for-advertisers","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2014-08-28 14:18:19","lastupd":"2014-08-28 14:20:02","breadcrumbTags":["Internet","COO","Facebook","Social Networking","Vodafone India","Sheryl Sandberg"],"secinfo":{"seolocation":"facebook-rolls-out-bandwidth-targeting-for-advertisers"}}" data-news_link="//www.iser-br.com/news/facebook-rolls-out-bandwidth-targeting-for-advertisers/41083740">