Kustomer allows businesses to aggregate customer conversations from multiple channels into a single-screen, and also to automate some of the responses to prospective buyers. The New York-based firm already has its services integrated on Facebook Messenger<\/a> and Instagram<\/a>.
The deal will also enable Facebook to scale up its WhatsApp Business<\/a> service, as more companies flock to the instant messaging app to answer customer queries during the COVID-19 pandemic.
Financial details of the deal were not disclosed.
The Wall Street Journal, which first reported about a likely acquisition, said the transaction valued Kustomer at $1 billion.
Facebook has doubled down on its e-commerce push, betting that it would help generate fresh ad revenue as user growth slows.
Earlier this year, it launched Shops, a service that allows businesses to display and sell products across Facebook's platforms.
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