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New Delhi: Wearable and audio devices<\/a> maker Fire-Boltt expects around five times growth in business to Rs 2,400 crore this fiscal with its plans to enhance brand loyalty of customers and offer specialised features for sports, fitness and healthcare, a top official of the company said.
Fire-Boltt Founder and CEO Arnav Kishore<\/a> told PTI that the company will start making all smartwatches in India in the next three months and expects to increase its market share in the category to 50 per cent in the next 12-18 months.
The company is eyeing the smartphone user base in India, projected to reach 100 crore in a few years, from where it expects high level of traction for smartwatches.
\"We are aggressively focusing on the marketing campaigns in order to increase brand loyalty. In terms of revenue, we clocked around Rs 500 crore last fiscal year. Till September 2022, we have clocked around Rs 1,200 crore and expect close to Rs 2,400 crore (this fiscal),\" Kishore told PTI.
According to Counterpoint Research<\/a>, India's smartwatch market grew by more than 300 per cent year-over-year (YoY) to overtake China for the second spot, with Fire-Boltt becoming the fourth largest global smartwatch company with 6.3 per cent market share in the second quarter of 2022 .
The company at present has 30 per cent market share in India, as per market research estimates.
\"Our vision is to reach closer to that 50 per cent mark in the next 12 to 18 months. In order to get a bigger market share in the industry, we will focus on the product as consumers look forward to the latest technology and innovation. Second, brand loyalty is quite low, thus the type of products being offered by the company and the price point are more important considerations,\" Kishore noted.
The company has roped in celebrities like Mahendra Singh Dhoni, Virat Kohli, Vicky Kaushal, Vijay Deverakonda and Kiara Advani in the last one year to reach out to its target market.
Kishore said rather than just working on hardware, Fire-Boltt is focusing on the ecosystem and the software side as in the long run consumers will like to be part of the broader ecosystem.
\"We are working on a range of smartwatches specifically for the fitness enthusiasts who are into scuba diving. As there are no dive computers in India, we are working on a smartwatch which can take you to really deep, say 200 metres, and it provides real time statistics about scuba diving metrics.
\"Similarly, if you look at golf or tennis, we want to develop the right kind of algorithms that can cater to the smartwatch,\" he said.
The Fire-Boltt also founder sees running as a major emerging fitness category that will adopt smartwatches in a big way. He said that the company is developing running specific smartwatches which will enable runners to track real time analysis and metrics and it will be synchronised with users' smart shoes.
\"On the health and fitness side, we are going to unveil a platform soon where consumers will be able to get automated coaching related to nutrition as it is an important component for fitness and gym enthusiasts. We are also creating a whole different community where one can interact with their friends and family and keep a check on their health performance,\" Kishore said.
Talking about indigenisation of smartwatches, Kishore said that the company is moving towards 100 per cent localisation in the next three months.
\"At the moment, we are at 70 per cent localisation. This initiative will help us in optimising the cost of products and offering them to our customers at an affordable price in India. We are the first brand to make a smartwatch in the state of Telangana...We are planning to produce 10 lakh units per month in India from next month onwards as part of our India manufacturing plan,\" he said.<\/body>","next_sibling":[{"msid":96321205,"title":"HTC to introduce a lightweight AR headset to compete Meta Quest","entity_type":"ARTICLE","link":"\/news\/htc-to-introduce-a-lightweight-ar-headset-to-compete-meta-quest\/96321205","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":96330247,"entity_type":"ARTICLE","title":"Fire-Boltt aims 5x biz growth to Rs 2,400 cr in FY23; to scale up smartwatch production","synopsis":"Fire-Boltt Founder and CEO Arnav Kishore told PTI that the company will start making all smartwatches in India in the next three months and expects to increase its market share in the category to 50 per cent in the next 12-18 months.","titleseo":"telecomnews\/fire-boltt-aims-5x-biz-growth-to-rs-2400-cr-in-fy23-to-scale-up-smartwatch-production","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":244,"shares":0,"engagementtimems":904000},"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2022-12-19 07:26:27","lastupd":"2022-12-19 07:29:21","breadcrumbTags":["Fire Boltt","counterpoint research","Devices","Fire Boltt smartwatch","Arnav Kishore","Fire Boltt revenue"],"secinfo":{"seolocation":"telecomnews\/fire-boltt-aims-5x-biz-growth-to-rs-2400-cr-in-fy23-to-scale-up-smartwatch-production"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-12-19" data-index="article_1">
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Fire-Boltt目标5 x商业增长Rs 2400 cr FY23;扩大smartwatch生产
Fire-Boltt创始人兼首席执行官Arnav基肖尔PTI说,该公司将在印度开始所有smartwatches在接下来的三个月,预计将增加其市场份额类别在未来12 - 18个月的50%。
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新德里:可穿戴和音频设备制造商Fire-Boltt预计5倍增长业务2400卢比本财政计划提高品牌忠诚度的客户和为体育提供专业特性,健身和保健,公司的一位高级官员说。
Fire-Boltt创始人兼首席执行官Arnav基肖尔PTI说,该公司将开始在印度所有smartwatches未来三个月,预计将增加其市场份额类别在未来12 - 18个月的50%。
公司关注智能手机用户群在印度,预计达到100卢比的几年后,离预计smartwatches高水平的牵引。
“我们正在积极关注营销活动以增加品牌忠诚度。在收入方面,我们去年财政年度达到大约500卢比。直到2022年9月,我们已经达到大约1200卢比,预计近2400卢比(财政),“基肖尔PTI说。
根据对比研究印度smartwatch市场同比增长超过300%(同比)第二点,超过中国与全球smartwatch Fire-Boltt成为第四大公司以6.3%的市场份额在2022年第二季度。
公司目前拥有30%的市场份额在印度,根据市场研究估计。
“我们的目标是达到接近50%在未来12到18个月。为了获得更大的市场份额,我们将关注产品作为消费者期待最新的技术和创新。第二,品牌忠诚度很低,因此,公司提供的产品类型和价格点更重要考虑,“基肖尔指出。
公司已经说服了名人像马亨德拉辛格东尼,Virat克里,Vicky Kaushal, Vijay Deverakonda Kiara阿德瓦尼在过去一年达到其目标市场。
基肖尔说而不是从事硬件、Fire-Boltt关注生态系统和软件方面,从长远来看,消费者喜欢将更广泛的生态系统的一部分。
“我们正在研究一系列smartwatches专为健身爱好者在潜水。因为没有潜水电脑在印度,我们正在一个smartwatch可以带你真正深,说200米,它提供了关于潜水实时统计数据指标。
“同样的,如果你看看高尔夫球或网球,我们想开发合适的算法,可以迎合smartwatch,”他说。
创始人Fire-Boltt也认为,作为主要新兴健身类运行,将会采用smartwatches大。他说,该公司正在开发运行特定smartwatches这将使跑步者跟踪实时分析和度量,它将与用户的智能同步的鞋子。
“在健康和健身方面,我们很快就会推出一个平台,消费者可以得到自动训练与营养有关,因为它是健康和健身爱好者的一个重要组成部分。我们还创建一个完全不同的社区可以与他们的朋友和家人和遏制他们的健康表现,“基肖尔说。
谈论smartwatches本土化,基肖尔表示,公司正朝着100%本地化在接下来的三个月。
“目前,我们正处于70%的本地化。这个计划将帮助我们优化产品和向客户提供他们的成本在一个合理的价格在印度。我们是第一个品牌做出smartwatch建邦者在纳……我们计划每月生产10个十万的单位从下个月开始在印度作为我们的印度制造计划的一部分,”他说。
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