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This is in stark contrast to earlier years when demand would be much higher than supplies with Indian shoppers queuing up outside stores to grab the new iPhone. Apple had imported about a lakh units of the new iPhones, expanded availability to more stores and more markets to ensure high sales momentum at launch.
ET spoke to four large multibrand retail chains and three Apple Premium Resellers (APR) chains across the country with more than 1,500 stores among them. Senior executives in these chains said 40-45% of the stock was unsold as of Sunday night.
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While demand was better than last year’s iPhone 8, which too had muted response in India, sales of iPhone X<\/a>S and XS Max were about 55-60% compared to last year’s iPhone X in the first three days of the launch.
More than half the demand has been for the pricier iPhone XS Max<\/a> 256 GB model in gold colour priced Rs 1,24,900, they said. Apple launched iPhone XS and XS Max last Friday priced at Rs 99,900 to Rs 1,44,900 against last year’s iPhone X launch price of Rs 89,000 to Rs 1.02 lakh.
Brian Bade<\/a>, CEO at India’s largest consumer electronics retail chain Reliance Digital<\/a>, said the retailer is still left with stock of the new iPhones. He, however, said some pre-booked customers are yet to collect the models probably postponing it to ride past the inauspicious period of Shradh.
“While sale of the new iPhones in the first weekend was certainly more than iPhone 8 of last year, it is still less than iPhone X. It’s a super-premium smartphone and will take some time to sell in India,” Bade said. He expects sales to pick up when Navratri starts in the second week of October.
Subhas Chandra, MD at Bengaluru-based Sangeetha Mobiles which operates 540 stores, said there has been no growth in same-store sales over last year for the new iPhones and there is still stock left. “However, in absolute terms, we sold more number of units of the new iPhones as compared to last year due to higher stock availability and since we also expanded the number of stores by adding 175 outlets,” he said.
Analysts said October-December shipment of iPhones in India can grow this year based on the older models unlike earlier years when the new launches would drive it.
Hong Kong-based Counterpoint Research associate director Tarun Pathak said that demand for the new iPhones might be spread across the quarter in the middle of the festive season compared to Apple’s previous launches.
“Having said that, Apple might still find it challenging to sell new iPhones beyond hard core Apple affluent users,” he said. Apple India<\/a> did not respond to an email seeking comment.
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这是形成鲜明对比早些年当需求将大大高于供应与印度购物者在商店门外排队的新iPhone。苹果进口约十万的单位的新iphone,更多的商店和市场扩展的可用性,以确保高销售势头。
等向四大多品牌零售连锁店和三个苹果优质经销商(APR)连锁店在全国拥有超过1500家门店。高管在这些连锁店说40 - 45%的未售出的股票是周日晚上。
而需求比去年iPhone 8日在印度,也低调反应的销售iPhone X年代和XS马克斯是55 - 60%与去年相比的iPhone X头三天的发射。
超过一半的昂贵的需求iPhone XS马克斯在黄金颜色价格Rs 256 GB模型1,24900年,他们说。上周五苹果推出iPhone XS和XS马克斯售价99900卢比Rs 1,去年44900的iPhone 1.02 X的Rs 89000年发射Rs十万卢比。
布莱恩吩咐首席执行官在印度最大的消费电子产品零售连锁店依赖数字说,零售商仍然剩下股票的新iphone。然而,他说,一些预订客户尚未收集模型可能推迟骑过去Shradh的不祥的时期。
“虽然新iPhone的销售在第一个周末肯定比iPhone去年8,它仍然是低于iPhone x是一个超高的智能手机,将花一些时间在印度销售,“吩咐说。他预计销量会上升当Navratri开始在10月的第二个星期。
马里兰州Subhas Chandra在Bengaluru-based Sangeetha手机运营着540家门店,说没有比去年同店销售增长新iphone,还有股票。“然而,从绝对意义上讲,我们售出的数量单位的新iphone与去年相比,由于高库存可用性和自我们也扩大门店数量增加175家,”他说。
分析师称10批iphone在印度可以根据老今年增长模型与年早些时候新发射将驱动它。
香港对比研究副主任塔伦帕沙克说,新iphone的需求可能会蔓延至整个季度中间的节日期间相比,苹果之前的发射。
“话虽如此,苹果仍可能发现它具有挑战性的销售新iphone除了核心苹果富裕的用户,”他说。苹果印度没有回复寻求置评的电子邮件。
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