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《堡垒之夜》制造商起诉苹果，谷歌在应用商店下架游戏

周四，苹果公司和Alphabet公司的谷歌公司将热门视频游戏《堡垒之夜》从其应用商店中撤下，原因是该游戏违反了应用内付费准则，这促使开发商Epic Games对他们的规定提起联邦反垄断诉讼。

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  • 更新时间:美国东部时间2020年8月14日12:44
《堡垒之夜》制造商起诉苹果，谷歌在应用商店下架游戏
文/ Stephen Nellis, Munsif Vengattil
周四，苹果公司和Alphabet公司的谷歌下架了一款流行的电子游戏。Fortnite因为他们违反了应用内付费原则，这促使开发者史诗般的游戏提起联邦反垄断诉讼，挑战他们的规定。

苹果和谷歌称，当天早些时候《堡垒之夜》应用程序推出的直接支付功能是违规行为。

Epic向美国法院提起诉讼，要求的不是苹果或谷歌的赔偿，而是终止这两家公司与应用商店相关的许多行为的禁令。

“苹果已经变成了它曾经抱怨的那样:试图控制市场、阻止竞争、扼杀创新的庞然大物。与过去的垄断者相比，苹果更大、更强大、更根深蒂固、更有害，”Epic在加州北区提交的诉讼中表示。

Epic还在社交媒体上攻击苹果，发起了一场以#FreeFortnite为标签的活动，敦促玩家如果失去游戏访问权，就向苹果寻求退款，并模仿苹果著名的“1984”电视广告。

在这则恶搞视频中，一名《堡垒之夜》的女战士用一根独角兽形状的棍棒砸坏了一个屏幕，屏幕上一个长着苹果头的角色在说“平台统一指令周年纪念日”。这则恶搞视频迅速获得了数十万的点击量。

苹果对大多数应用订阅和应用内部支付的提成在15%到30%之间，不过对于那些已经为iPhone用户注册了信用卡的公司来说，也有一些例外，如果它们还提供有利于苹果的应用内支付。

分析人士认为，游戏是App Store最大的消费来源，而App Store是苹果每年463亿美元服务业务的最大组成部分。

苹果在一份声明中表示，《堡垒之夜》被下架是因为Epic推出付费功能“明显违反了应用商店的指导方针”，而该应用商店已经有10年的应用了。

苹果表示:“他们(Epic)的商业利益现在促使他们做出特殊安排，但这并不能改变这样一个事实，即这些准则为所有开发者创造了一个公平的竞争环境，并使商店对所有用户都是安全的。”

谷歌也将《堡垒之夜》从其Play Store下架，但当路透社联系该公司发言人丹·杰克逊时，该公司拒绝就诉讼发表评论。

他在一份声明中说:“然而，我们欢迎有机会继续与Epic进行讨论，并将《堡垒之夜》带回谷歌Play。”Jackson表示Epic违反了要求开发商在电子游戏产品中使用谷歌的应用内计费系统的规定。

苹果和谷歌是美国主要科技公司之一，上月在国会举行的听证会上接受了反竞争审查。

在听证会上，苹果首席执行官蒂姆•库克认为苹果并没有反竞争，因为苹果在其运营的任何市场上都没有占据多数份额，包括移动电话，而Alphabet公司的Android设备在移动电话市场的份额更大。

然而，Epic在诉讼中辩称，苹果设备上的应用分发和应用内支付构成了自己独特的反竞争市场，因为苹果用户很少离开其“粘性”生态系统。

Epic的免费battle-royal电子游戏《堡垒之夜》自2017年推出以来，在年轻玩家中广受欢迎，并与腾讯控股的《玩家未知的绝地求生》竞争。

这款游戏从App Store下架意味着新玩家将无法下载它，现有玩家也无法收到更新，但游戏应该可以在已经安装了它的设备上继续运行。

Epic Games并未透露具体数量iOS《堡垒之夜》的用户。许多粉丝主要在个人电脑或游戏机上玩游戏，同时将手机作为备份，但iPhone用户为Epic带来的收入要多得多。

根据移动分析公司SensorTower的数据，2020年7月，在苹果的应用商店和谷歌的Play商店，《堡垒之夜》的下载量约为200万次。但根据SensorTower的数据，苹果用户花费了约3400万美元，而安卓用户仅花费了200万美元。

Epic周四在一篇博客文章中表示，由于Android的功能与iOS不同，用户仍然可以从Epic的网站和其他非谷歌商店(如三星电子有限公司运营的商店)下载《堡垒之夜》，并将其安装到自己的设备上。

该公司在诉讼中表示:“Epic并没有寻求任何金钱上的救济，而是要求法院下令禁止谷歌继续在Android生态系统中实施反竞争行为。”

在一份声明中，Spotify苹果的流媒体音乐竞争对手Technology SA对Epic的举动表示欢迎，该公司已在欧洲对iPhone制造商提起反垄断诉讼。

Spotify表示:“苹果的不公平做法使竞争对手处于不利地位，并剥夺了消费者太长时间的权利。”

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\"Fortnite<\/figure>By Stephen Nellis and Munsif Vengattil
<\/strong>
Apple Inc and Alphabet Inc's Google on Thursday removed popular video game \"Fortnite<\/a>\" from their app stores for violating the in-app payment guidelines, prompting developer Epic Games<\/a> to file federal antitrust lawsuits challenging their rules.

Apple and Google cited a direct payment feature rolled out on the Fortnite app earlier in the day as the violation.

Epic sued in U.S. court seeking no money from Apple or Google, but rather injunctions that would end many of the companies' practices related to their app stores.

<\/div><\/div>\"Apple has become what it once railed against: the behemoth seeking to control markets, block competition, and stifle innovation. Apple is bigger, more powerful, more entrenched, and more pernicious than the monopolists of yesteryear,\" Epic said in its lawsuit, filed in the Northern District of California.

Epic also attacked Apple on social media, launching a campaign with the hashtag #FreeFortnite, urging players to seek refunds from Apple if they lose access to the game, and creating a parody of Apple's famous \"1984\" television ad.

In the parody, which quickly garnered hundreds of thousands of views, a female Fortnite fighter hurls a unicorn-shaped club to smash a screen on which an Apple-headed character speaks of \"the anniversary of the platform unification directives.\"

Apple takes a cut of between 15% and 30% for most app subscriptions and payments made inside apps, though there are some exceptions for companies that already have a credit card on file for iPhone customers if they also offer an in-app payment that would benefit Apple.

Analysts believe games are the biggest contributor to spending inside the App Store, which is in turn the largest component of Apple's $46.3 billion-per-year services segment.

<\/div><\/div>In a statement, Apple said Fortnite was removed because Epic had launched the payment feature with the \"express intent of violating the App Store guidelines\" after having had apps in the store for a decade.

\"The fact that their (Epic) business interests now lead them to push for a special arrangement does not change the fact that these guidelines create a level playing field for all developers and make the store safe for all users,\" Apple said.

Google also removed \"Fortnite\" from its Play Store, but the company's spokesman Dan Jackson declined to comment on the lawsuit when contacted by Reuters.

\"However, we welcome the opportunity to continue our discussions with Epic and bring Fortnite back to Google Play,\" he said in a statement. Jackson said Epic violated a rule requiring developers to use Google's in-app billing system for products within video games.

Apple and Google were among the major American technology companies to come under anti-competition scrutiny in a hearing before lawmakers last month.

During the hearing, Apple Chief Executive Tim Cook<\/a> argued that Apple is not anti-competitive because it does not have majority share in any markets where it operates, including mobile phones, where devices powered by Alphabet Inc's Android have greater market share.

Epic's lawsuit, however, argued that app distribution and in-app payments for Apple devices constitute their own distinct market for anti-competition purposes because Apple users rarely leave its \"sticky\" ecosystem.

Epic's free-to-play battle-royal videogame \"Fortnite\" has reached massive popularity among young gamers since its launch in 2017, and competes with Tencent Holdings' \"PlayerUnknown's Battlegrounds\".

The title's removal from the App Store means that new players will not be able to download it and that existing players cannot receive updates, but the game should continue to work on devices where it is already installed.

Epic Games does not disclose how many iOS<\/a> users \"Fortnite\" has. Many fans play the game primarily on PCs or gaming consoles while using their mobile phones as a backup, but iPhone users generate far more revenue for Epic.

In both Apple's App Store and Google's Play Store, \"Fortnite\" had about 2 million downloads in July 2020, according to mobile analytics firm SensorTower. But Apple users spent about $34 million while Android users spent only $2 million, according to SensorTower data.

Because Android functions differently from iOS, users can still download \"Fortnite\" from Epic's website and other non-Google stores such as the one run by Samsung Electronics Co Ltd and install it on their devices, Epic said in a blog post on Thursday.

\"Epic is not seeking any monetary relief, but rather only an order enjoining Google from continuing to impose its anti-competitive conduct on the Android ecosystem,\" it said in its lawsuit.

In a statement, Spotify<\/a> Technology SA, a streaming music rival to Apple that has filed an antitrust complaint against the iPhone maker in Europe, applauded Epic's move.

\"Apple's unfair practices have disadvantaged competitors and deprived consumers for far too long,\" Spotify said.
<\/div><\/div>
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Games"],"Alttitle":{"minfo":""},"Altdescription":{"minfo":""},"amp_url":"\/\/www.iser-br.com\/amp\/news\/fortnite-maker-sues-apple-google-after-removal-of-game-from-app-stores\/77537009","associated":{"articles":{"95519418":{"msid":"95519418","stname":"Epic's 'failure of proof' in Apple antitrust case questioned by appeals panel","artsyn":"After a three-week trial last year, a judge stopped short of dubbing Apple an \"illegal monopolist\" and found that Epic had failed to prove that the privacy and security benefits of the commissions and related policies outweighed costs to consumers.","seolocation":"telecomnews\/epics-failure-of-proof-in-apple-antitrust-case-questioned-by-appeals-panel","seolocationalt":"Epic's 'failure of proof' in Apple antitrust case questioned by appeals panel","url_seo":"epics-failure-of-proof-in-apple-antitrust-case-questioned-by-appeals-panel"},"95496257":{"msid":"95496257","stname":"Antitrust battle over iPhone app store goes to appeals court","artsyn":"Oral arguments Monday before three judges on the Ninth Circuit Court of Appeals are the latest volley in legal battle revolving around an app store that provides a wide range of products to more than 1 billion iPhones and serves as a pillar in Apple's $2.4 trillion empire.","seolocation":"telecomnews\/antitrust-battle-over-iphone-app-store-goes-to-appeals-court","seolocationalt":"Antitrust battle over iPhone app store goes to appeals court","url_seo":"antitrust-battle-over-iphone-app-store-goes-to-appeals-court"},"94257557":{"msid":"94257557","stname":"U.S. antitrust officials ask to join arguments in Apple appeal","artsyn":"Epic sued Apple in 2020 claiming that the iPhone maker violated antitrust laws with its App Store rules, which require developers to pay commissions to Apple of up to 30% of in-app purchases. Apple emerged mostly victorious, allowing its commissions to stand.","seolocation":"telecomnews\/u-s-antitrust-officials-ask-to-join-arguments-in-apple-appeal","seolocationalt":"U.S. antitrust officials ask to join arguments in Apple appeal","url_seo":"u-s-antitrust-officials-ask-to-join-arguments-in-apple-appeal"},"91827039":{"msid":"91827039","stname":"Epic Games challenges Apple again in App Store anti-trust case","artsyn":"In a fresh court filing, Epic said if Apple can allow sideloading on Mac devices and still call those computers secure, then surely it could do the same for iPhone, reports TechCrunch.","seolocation":"telecomnews\/epic-games-challenges-apple-again-in-app-store-anti-trust-case","seolocationalt":"Epic Games challenges Apple again in App Store anti-trust case","url_seo":"epic-games-challenges-apple-again-in-app-store-anti-trust-case"},"91361726":{"msid":"91361726","stname":"Xbox makes 'Fortnite' game free to play on iPhones","artsyn":"The popular battle royale title from Epic Games will be the first free-to-play game available through an Xbox Cloud Gaming service available in 26 countries, head of product Catherine Gluckstein said in a blog post.","seolocation":"telecomnews\/xbox-makes-fortnite-game-free-to-play-on-iphones","seolocationalt":"Xbox makes 'Fortnite' game free to play on iPhones","url_seo":"xbox-makes-fortnite-game-free-to-play-on-iphones"},"90701659":{"msid":"90701659","stname":"The metaverse threat: 'TV will die with its audience'","artsyn":"While older consumers are still wedded to traditional TV, viewership among under-35s has halved in a decade, according to Statista, and will drop precipitously as the metaverse develops.","seolocation":"telecomnews\/the-metaverse-threat-tv-will-die-with-its-audience","seolocationalt":"The metaverse threat: 'TV will die with its audience'","url_seo":"the-metaverse-threat-tv-will-die-with-its-audience"},"90581044":{"msid":"90581044","stname":"Roblox backs Apple in antitrust case, says App Store offers privacy and security","artsyn":"Epic, known for its \"Fortnite\" game, largely lost a trial last year over whether Apple's fees and payment rules for app makers were anti-competitive. It appealed in the 9th U.S. Circuit Court of Appeals.","seolocation":"telecomnews\/roblox-backs-apple-in-antitrust-case-says-app-store-offers-privacy-and-security","seolocationalt":"Roblox backs Apple in antitrust case, says App Store offers privacy and security","url_seo":"roblox-backs-apple-in-antitrust-case-says-app-store-offers-privacy-and-security"},"90431343":{"msid":"90431343","stname":"Apple urges court to reject Epic's appeal in App Store antitrust case","artsyn":"Epic, known for its \"Fortnite\" game, largely lost a trial last year over whether Apple's payment rules for apps were anticompetitive. That decision found Apple had suitable reasons to force some app makers such as Epic to use its payment system and take commissions of 15% to 30% on their sales.","seolocation":"telecomnews\/apple-urges-court-to-reject-epics-appeal-in-app-store-antitrust-case","seolocationalt":"Apple urges court to reject Epic's appeal in App Store antitrust case","url_seo":"apple-urges-court-to-reject-epics-appeal-in-app-store-antitrust-case"},"89653605":{"msid":"89653605","stname":"Epic Games says its game accounts crosses 500 mn","artsyn":"According to The Verge, it is a notable milestone as Epic continues to build the Epic Games Store as a competitor to Steam and bring in new players for titles like Fortnite and Rocket League.","seolocation":"telecomnews\/epic-games-says-its-game-accounts-crosses-500-mn","seolocationalt":"Epic Games says its game accounts crosses 500 mn","url_seo":"epic-games-says-its-game-accounts-crosses-500-mn"},"89175302":{"msid":"89175302","stname":"Dozens of U.S. states say Apple stifles competition; back 'Fortnite' maker","artsyn":"While dozens of state attorneys general have filed recent antitrust lawsuits against other big tech companies, including Facebook owner Meta Platforms Inc and Alphabet Inc's Google, none had so far taken aim at Apple.","seolocation":"telecomnews\/dozens-of-u-s-states-say-apple-stifles-competition-back-fortnite-maker","seolocationalt":"Dozens of U.S. states say Apple stifles competition; back 'Fortnite' maker","url_seo":"dozens-of-u-s-states-say-apple-stifles-competition-back-fortnite-maker"},"87748903":{"msid":"87748903","stname":"Epic CEO says Apple, Google must be stopped from monopoly abuse","artsyn":"Epic Games, creator of the hugely popular Fortnite, is locked in bitter legal battles with Apple and Google, whose operating systems run nearly all the smartphones in the world.","seolocation":"telecomnews\/epic-ceo-says-apple-google-must-be-stopped-from-monopoly-abuse","seolocationalt":"Epic CEO says Apple, Google must be stopped from monopoly abuse","url_seo":"epic-ceo-says-apple-google-must-be-stopped-from-monopoly-abuse"},"87727887":{"msid":"87727887","stname":"Game over for Fortnite in China as developer pulls plug","artsyn":"Epic had announced two weeks ago that it would shut down the Chinese version of the game on November 15, noting that \"Fortnite China's Beta test has reached an end\" and that servers would be closed...","seolocation":"telecomnews\/game-over-for-fortnite-in-china-as-developer-pulls-plug","seolocationalt":"Game over for Fortnite in China as developer pulls plug","url_seo":"game-over-for-fortnite-in-china-as-developer-pulls-plug"},"87621751":{"msid":"87621751","stname":"Apple directed to use external payment options on App Store by Dec 9","artsyn":"A federal judge in the US has directed Apple to let developers add links to external payment options on the App Store by December 9, denying the tech giant's motion for a stay.","seolocation":"telecomnews\/apple-directed-to-use-external-payment-options-on-app-store-by-dec-9","seolocationalt":"Apple directed to use external payment options on App Store by Dec 9","url_seo":"apple-directed-to-use-external-payment-options-on-app-store-by-dec-9"},"87506396":{"msid":"87506396","stname":"Why are foreign tech firms pulling out of China?","artsyn":"Foreign technology firms have been pulling out or downsizing their operations in mainland China as a strict data privacy law specifying how companies collect and store data takes effect. Such companies have decided the regulatory uncertainty and reputational risks outweigh the advantages of staying in the huge market.","seolocation":"telecomnews\/why-are-foreign-tech-firms-pulling-out-of-china","seolocationalt":"Why are foreign tech firms pulling out of China?","url_seo":"why-are-foreign-tech-firms-pulling-out-of-china"},"87386208":{"msid":"87386208","stname":"Apple objects to links to outside payments ahead of Epic Games hearing","artsyn":"\u200bApple Inc on Friday outlined its objections to allowing app developers to link to third-party payment options ahead of a hearing next month that could determine whether a set of antitrust court orders is put on pause.","seolocation":"telecomnews\/apple-objects-to-links-to-outside-payments-ahead-of-epic-games-hearing","seolocationalt":"Apple objects to links to outside payments ahead of Epic Games hearing","url_seo":"apple-objects-to-links-to-outside-payments-ahead-of-epic-games-hearing"},"87219253":{"msid":"87219253","stname":"Epic Games opposes Apple's effort to pause antitrust trial orders","artsyn":"Apple has until December 9 to comply with the injunction, but earlier this month the company said it will appeal the ruling and asked Gonzalez Rogers to put her order on hold as the appeals process, which could take more than a year, unfolds.","seolocation":"telecomnews\/epic-games-opposes-apples-effort-to-pause-antitrust-trial-orders","seolocationalt":"Epic Games opposes Apple's effort to pause antitrust trial orders","url_seo":"epic-games-opposes-apples-effort-to-pause-antitrust-trial-orders"},"86444370":{"msid":"86444370","stname":"Epic CEO: Apple won't let Fortnite back until case ends","artsyn":"\"Apple spent a year telling the world, the court, and the press they'd 'welcome Epic's return to the App Store if they agree to play by the same rules as everyone else.' Epic agreed, and now Apple has reneged in another abuse of its monopoly power over a billion users,\" Sweeney tweeted.","seolocation":"telecomnews\/epic-ceo-apple-wont-let-fortnite-back-until-case-ends","seolocationalt":"Epic CEO: Apple won't let Fortnite back until case ends","url_seo":"epic-ceo-apple-wont-let-fortnite-back-until-case-ends"},"86165703":{"msid":"86165703","stname":"A nick to Apple's profits could be a windfall for app developers","artsyn":"The ruling in Apple's yearlong legal fight with Epic Games, maker of the popular video game Fortnite, set off celebrations among app developers. From one-person startups to Fortune 500 companies, they have long complained about paying hefty cuts of their businesses to Apple.","seolocation":"telecomnews\/a-nick-to-apples-profits-could-be-a-windfall-for-app-developers","seolocationalt":"A nick to Apple's profits could be a windfall for app developers","url_seo":"a-nick-to-apples-profits-could-be-a-windfall-for-app-developers"},"85679995":{"msid":"85679995","stname":"Apple to pay $100 mn to app developers, tweak App Store rules to settle lawsuit","artsyn":"The tech giant will allow developers to instruct customers in emails how to pay for services outside Apple\u2019s payment systems.","seolocation":"telecomnews\/apple-to-pay-100-mn-to-app-developers-tweak-app-store-rules-to-settle-lawsuit","seolocationalt":"Apple to pay $100 mn to app developers, tweak App Store rules to settle lawsuit","url_seo":"apple-to-pay-100-mn-to-app-developers-tweak-app-store-rules-to-settle-lawsuit"},"84787743":{"msid":"84787743","stname":"Hackers spreading malware through Discord: Report","artsyn":"Leading cybersecurity firm Sophos on Monday warned users that popular chat platform Discord is being used by hackers for spreading malware.","seolocation":"telecomnews\/hackers-spreading-malware-through-discord-report","seolocationalt":"Hackers spreading malware through Discord: Report","url_seo":"hackers-spreading-malware-through-discord-report"}}}}" data-news-images="[{"msid":"77537028","msname":"Apple Fortnite","msnameseo":"apple-fortnite","mediatype":"1","artdate":"2020-08-14 03:23:00.0","caption":""}]" data-newsletter-by="0" data-newsletter-date="a" data-hasbottomcarousel="" data-alldetailsopen="0" data-multipleanalyticshit="" data-deeplink="https://ettelecom.app.link?$deeplink_path=" data-socialshareformat="default">
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