![\"\"](\"\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
More than 37,000 mom-and-pop stores will either remain closed or halve workforce in Chhattisgarh, Maharashtra, Madhya Pradesh and Karnataka where the governments have announced seven-nine day lockdowns. This is expected to result in a 60-100% decline in offline sales during this period. Besides, consumer footfall in many areas has started declining as buyers hold back on discretionary spends and venturing out as cases rise.
“Offline shops<\/a> will not be able to bear another round of shutdown in the country,” said Mukaddas Shaikh, president of Madhya Pradesh Mobile Retailers Association<\/a>. “In MP, the number of shops has already come down from 8,000 to 5,000 so far and the pandemic is adding to the unfair treatment by brands who are diverting sales to their online partners.”
A Pune-based retailer said on condition of anonymity, “Business was already down 60% across 1,200 mobile stores in Pune as Maharashtra has been in a bad shape for long.”
Fresh lockdowns would mean a complete sales washout, he said.
After witnessing a record low market share of 49% in the quarter to December 2020 the offline smartphone channel had recovered speedily to almost 60% in the March 2021 quarter. On this basis, market trackers forecasted that the offline channel<\/a> would capture 60% of overall sales after two years of steady decline. But the second wave of the pandemic could undo the strong recovery, pushing more and more customers to shop online.
Read also<\/h4><\/a><\/figure>We need a robust architecture for vaccine administration: RS Sharma, National Health Authority<\/a><\/h5><\/div><\/a><\/figure>Handset makers take measures to avoid impact on production amid renewed surge in Covid infections<\/a><\/h5><\/div><\/div><\/div>
“We have observed a healthy pickup in offline sales in the first quarter, led by aggression from brands like Vivo and Samsung,” said Shilpi Jain, research analyst at Counterpoint Research. “In fact, Samsung, which had become a leading online brand, sold almost 70% phones offline in the month of February. Our forecast is still optimistic because of the vaccination programme picking up in India, but the record-high cases are worrisome and can leave a major impact on offline if persistent for a longer time.”
Offline sellers are also piqued by brands’ preferential treatment of online portals which impacted business in March.
“Two fast-selling models, the Redmi Note 10 and Oppo F19 series, which were launched in March were not billed to even a single retailer for almost 15 days whereas brands are posting record sales numbers,” said Ravi Kumar, president, Karnataka Mobile Retailers Association.
The handset makers, however, said they treated both retail channels equally.
<\/span>ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India<\/a><\/div><\/div>
<\/body>","next_sibling":[{"msid":81906103,"title":"Year-end pressure hits fund transfers via IMPS, UPI in millions","entity_type":"ARTICLE","link":"\/news\/year-end-pressure-hits-fund-transfers-via-imps-upi-in-millions\/81906103","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"81387769","title":"ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India","entity_type":"MEDIAVIDEO","seopath":"videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india","category_name":"Videos","synopsis":"In a panel discussion at ETTelecom 5G Congress 2021, OnePlus India's VP, chief strategy officer and head of sales Navnit Nakra along with Oppo India VP and R&D head Tasleem Arif, Relame India VP & CEO Madhav Sheth, HMD Global India and MENA VP, and Lava International's Sunil Raina discuss how the fast-growing ecosystem of China and other markets will help India's 5G ecosystem.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-83150\/81387769.cms?width=150&height=112","link":"\/videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india\/81387769"},{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":81906660,"entity_type":"ARTICLE","title":"Fresh curbs may hit offline mobile sales","synopsis":"\u201cOffline shops will not be able to bear another round of shutdown in the country,\u201d said Mukaddas Shaikh, president of Madhya Pradesh Mobile Retailers Association. \u201cIn MP, the number of shops has already come down from 8,000 to 5,000 so far and the pandemic is adding to the unfair treatment by brands who are diverting sales to their online partners.\u201d","titleseo":"telecomnews\/fresh-curbs-may-hit-offline-mobile-sales","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":633,"shares":0,"engagementtimems":2673000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2021-04-05 09:36:02","lastupd":"2021-04-05 09:36:02","breadcrumbTags":["offline mobile sales","offline channel","Madhya Pradesh Mobile Retailers Association","Devices","offline smartphone sales","offline shops"],"secinfo":{"seolocation":"telecomnews\/fresh-curbs-may-hit-offline-mobile-sales"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2021-04-05" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
新鲜的限制可能会影响离线移动销售
“离线商店将无法忍受新一轮的关闭,“Mukaddas谢赫说,中央邦手机零售商协会主席。“在MP,商店的数量已经从8000年到5000年为止,流行品牌增加了不公平的待遇,他们将销售他们的在线合作伙伴。”
新德里:增加Covid-19病例和地区封锁可以消灭在智能手机销量复苏线下渠道和削弱整个2021年的增长预期,市场观察人士说。
超过37000夫妻店将继续关闭或减少一半的劳动力在恰蒂斯加尔邦,马哈拉施特拉邦,中央邦和卡纳塔克邦政府已宣布七十九天的封锁。这将导致60 - 100%下降离线销售在此期间。此外,消费者的脚步在许多领域已经开始下降,因为买家阻挡在可自由支配的花费和冒险案件上升。
”离线商店将无法承担另一轮的关闭,“Mukaddas谢赫说,总统中央邦手机零售商协会。“在MP,商店的数量已经从8000年到5000年为止,流行品牌增加了不公平的待遇,他们将销售他们的在线合作伙伴。”
浦零售商不愿透露姓名的说,“业务已经在1200年下降60%的移动商店在马哈拉施特拉邦浦那形状长不好。”
新鲜的封锁将意味着一个完整的销售冲刷,他说。
后见证本季度纪录低点49%的市场份额到2020年12月离线智能手机频道已经迅速恢复了几乎2021年3季度60%。在此基础上,市场跟踪预报线下渠道两年后将捕获60%的整体销售稳步下降。但第二波甲流疫情可能撤销的强劲复苏,推动越来越多的消费者在网上购物。
“我们观察到一个健康的皮卡第一季度在线下销售,由侵略从体内和三星等品牌,“Shilpi Jain说,研究分析师对位法的研究。“事实上,三星,成为一个领先的在线品牌,出售手机离线二月的近70%。我们的预测仍是乐观的,因为疫苗接种计划的捡起在印度,但创纪录的情况下是令人担忧的,可以留下一个重大影响离线如果持续很长时间。”
离线卖家也激发了品牌的优惠待遇3月份影响业务的门户网站。
“两个点的模型,红米注意10和同僚F19系列,甚至不收费3月发布了一个零售商近15天创记录的销售数字,而品牌是“拉维·库马尔说,总统,卡纳塔克邦手机零售商协会。
然而,手机制造商说,他们两个零售渠道同样对待。
<\/span><\/figcaption><\/figure>New Delhi: Increasing Covid-19 cases and regional lockdowns could wipe out the recovery in smartphone sales in the offline channel<\/a> and dent the overall 2021 growth expectations, said market watchers.
More than 37,000 mom-and-pop stores will either remain closed or halve workforce in Chhattisgarh, Maharashtra, Madhya Pradesh and Karnataka where the governments have announced seven-nine day lockdowns. This is expected to result in a 60-100% decline in offline sales during this period. Besides, consumer footfall in many areas has started declining as buyers hold back on discretionary spends and venturing out as cases rise.
“Offline shops<\/a> will not be able to bear another round of shutdown in the country,” said Mukaddas Shaikh, president of Madhya Pradesh Mobile Retailers Association<\/a>. “In MP, the number of shops has already come down from 8,000 to 5,000 so far and the pandemic is adding to the unfair treatment by brands who are diverting sales to their online partners.”
A Pune-based retailer said on condition of anonymity, “Business was already down 60% across 1,200 mobile stores in Pune as Maharashtra has been in a bad shape for long.”
Fresh lockdowns would mean a complete sales washout, he said.
After witnessing a record low market share of 49% in the quarter to December 2020 the offline smartphone channel had recovered speedily to almost 60% in the March 2021 quarter. On this basis, market trackers forecasted that the offline channel<\/a> would capture 60% of overall sales after two years of steady decline. But the second wave of the pandemic could undo the strong recovery, pushing more and more customers to shop online.
Read also<\/h4><\/a><\/figure>We need a robust architecture for vaccine administration: RS Sharma, National Health Authority<\/a><\/h5><\/div><\/a><\/figure>Handset makers take measures to avoid impact on production amid renewed surge in Covid infections<\/a><\/h5><\/div><\/div><\/div>
“We have observed a healthy pickup in offline sales in the first quarter, led by aggression from brands like Vivo and Samsung,” said Shilpi Jain, research analyst at Counterpoint Research. “In fact, Samsung, which had become a leading online brand, sold almost 70% phones offline in the month of February. Our forecast is still optimistic because of the vaccination programme picking up in India, but the record-high cases are worrisome and can leave a major impact on offline if persistent for a longer time.”
Offline sellers are also piqued by brands’ preferential treatment of online portals which impacted business in March.
“Two fast-selling models, the Redmi Note 10 and Oppo F19 series, which were launched in March were not billed to even a single retailer for almost 15 days whereas brands are posting record sales numbers,” said Ravi Kumar, president, Karnataka Mobile Retailers Association.
The handset makers, however, said they treated both retail channels equally.
<\/a><\/figure>We need a robust architecture for vaccine administration: RS Sharma, National Health Authority<\/a><\/h5><\/div><\/a><\/figure>Handset makers take measures to avoid impact on production amid renewed surge in Covid infections<\/a><\/h5><\/div><\/div><\/div>
“We have observed a healthy pickup in offline sales in the first quarter, led by aggression from brands like Vivo and Samsung,” said Shilpi Jain, research analyst at Counterpoint Research. “In fact, Samsung, which had become a leading online brand, sold almost 70% phones offline in the month of February. Our forecast is still optimistic because of the vaccination programme picking up in India, but the record-high cases are worrisome and can leave a major impact on offline if persistent for a longer time.”
Offline sellers are also piqued by brands’ preferential treatment of online portals which impacted business in March.
“Two fast-selling models, the Redmi Note 10 and Oppo F19 series, which were launched in March were not billed to even a single retailer for almost 15 days whereas brands are posting record sales numbers,” said Ravi Kumar, president, Karnataka Mobile Retailers Association.
The handset makers, however, said they treated both retail channels equally.
<\/span>ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India<\/a><\/div><\/div>
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- Telecom乐动扑克News
- 2分钟阅读
新鲜的限制可能会影响离线移动销售
“离线商店将无法忍受新一轮的关闭,“Mukaddas谢赫说,中央邦手机零售商协会主席。“在MP,商店的数量已经从8000年到5000年为止,流行品牌增加了不公平的待遇,他们将销售他们的在线合作伙伴。”
新德里:增加Covid-19病例和地区封锁可以消灭在智能手机销量复苏线下渠道和削弱整个2021年的增长预期,市场观察人士说。
超过37000夫妻店将继续关闭或减少一半的劳动力在恰蒂斯加尔邦,马哈拉施特拉邦,中央邦和卡纳塔克邦政府已宣布七十九天的封锁。这将导致60 - 100%下降离线销售在此期间。此外,消费者的脚步在许多领域已经开始下降,因为买家阻挡在可自由支配的花费和冒险案件上升。
”离线商店将无法承担另一轮的关闭,“Mukaddas谢赫说,总统中央邦手机零售商协会。“在MP,商店的数量已经从8000年到5000年为止,流行品牌增加了不公平的待遇,他们将销售他们的在线合作伙伴。”
浦零售商不愿透露姓名的说,“业务已经在1200年下降60%的移动商店在马哈拉施特拉邦浦那形状长不好。”
新鲜的封锁将意味着一个完整的销售冲刷,他说。
后见证本季度纪录低点49%的市场份额到2020年12月离线智能手机频道已经迅速恢复了几乎2021年3季度60%。在此基础上,市场跟踪预报线下渠道两年后将捕获60%的整体销售稳步下降。但第二波甲流疫情可能撤销的强劲复苏,推动越来越多的消费者在网上购物。
“我们观察到一个健康的皮卡第一季度在线下销售,由侵略从体内和三星等品牌,“Shilpi Jain说,研究分析师对位法的研究。“事实上,三星,成为一个领先的在线品牌,出售手机离线二月的近70%。我们的预测仍是乐观的,因为疫苗接种计划的捡起在印度,但创纪录的情况下是令人担忧的,可以留下一个重大影响离线如果持续很长时间。”
离线卖家也激发了品牌的优惠待遇3月份影响业务的门户网站。
“两个点的模型,红米注意10和同僚F19系列,甚至不收费3月发布了一个零售商近15天创记录的销售数字,而品牌是“拉维·库马尔说,总统,卡纳塔克邦手机零售商协会。
然而,手机制造商说,他们两个零售渠道同样对待。
<\/span><\/figcaption><\/figure>New Delhi: Increasing Covid-19 cases and regional lockdowns could wipe out the recovery in smartphone sales in the offline channel<\/a> and dent the overall 2021 growth expectations, said market watchers.
More than 37,000 mom-and-pop stores will either remain closed or halve workforce in Chhattisgarh, Maharashtra, Madhya Pradesh and Karnataka where the governments have announced seven-nine day lockdowns. This is expected to result in a 60-100% decline in offline sales during this period. Besides, consumer footfall in many areas has started declining as buyers hold back on discretionary spends and venturing out as cases rise.
“Offline shops<\/a> will not be able to bear another round of shutdown in the country,” said Mukaddas Shaikh, president of Madhya Pradesh Mobile Retailers Association<\/a>. “In MP, the number of shops has already come down from 8,000 to 5,000 so far and the pandemic is adding to the unfair treatment by brands who are diverting sales to their online partners.”
A Pune-based retailer said on condition of anonymity, “Business was already down 60% across 1,200 mobile stores in Pune as Maharashtra has been in a bad shape for long.”
Fresh lockdowns would mean a complete sales washout, he said.
After witnessing a record low market share of 49% in the quarter to December 2020 the offline smartphone channel had recovered speedily to almost 60% in the March 2021 quarter. On this basis, market trackers forecasted that the offline channel<\/a> would capture 60% of overall sales after two years of steady decline. But the second wave of the pandemic could undo the strong recovery, pushing more and more customers to shop online.
Read also<\/h4><\/a><\/figure>We need a robust architecture for vaccine administration: RS Sharma, National Health Authority<\/a><\/h5><\/div><\/a><\/figure>Handset makers take measures to avoid impact on production amid renewed surge in Covid infections<\/a><\/h5><\/div><\/div><\/div>
“We have observed a healthy pickup in offline sales in the first quarter, led by aggression from brands like Vivo and Samsung,” said Shilpi Jain, research analyst at Counterpoint Research. “In fact, Samsung, which had become a leading online brand, sold almost 70% phones offline in the month of February. Our forecast is still optimistic because of the vaccination programme picking up in India, but the record-high cases are worrisome and can leave a major impact on offline if persistent for a longer time.”
Offline sellers are also piqued by brands’ preferential treatment of online portals which impacted business in March.
“Two fast-selling models, the Redmi Note 10 and Oppo F19 series, which were launched in March were not billed to even a single retailer for almost 15 days whereas brands are posting record sales numbers,” said Ravi Kumar, president, Karnataka Mobile Retailers Association.
The handset makers, however, said they treated both retail channels equally.
<\/a><\/figure>Handset makers take measures to avoid impact on production amid renewed surge in Covid infections<\/a><\/h5><\/div><\/div><\/div>
“We have observed a healthy pickup in offline sales in the first quarter, led by aggression from brands like Vivo and Samsung,” said Shilpi Jain, research analyst at Counterpoint Research. “In fact, Samsung, which had become a leading online brand, sold almost 70% phones offline in the month of February. Our forecast is still optimistic because of the vaccination programme picking up in India, but the record-high cases are worrisome and can leave a major impact on offline if persistent for a longer time.”
Offline sellers are also piqued by brands’ preferential treatment of online portals which impacted business in March.
“Two fast-selling models, the Redmi Note 10 and Oppo F19 series, which were launched in March were not billed to even a single retailer for almost 15 days whereas brands are posting record sales numbers,” said Ravi Kumar, president, Karnataka Mobile Retailers Association.
The handset makers, however, said they treated both retail channels equally.
<\/span>ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India<\/a><\/div><\/div>
<\/body>","next_sibling":[{"msid":81906103,"title":"Year-end pressure hits fund transfers via IMPS, UPI in millions","entity_type":"ARTICLE","link":"\/news\/year-end-pressure-hits-fund-transfers-via-imps-upi-in-millions\/81906103","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"81387769","title":"ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India","entity_type":"MEDIAVIDEO","seopath":"videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india","category_name":"Videos","synopsis":"In a panel discussion at ETTelecom 5G Congress 2021, OnePlus India's VP, chief strategy officer and head of sales Navnit Nakra along with Oppo India VP and R&D head Tasleem Arif, Relame India VP & CEO Madhav Sheth, HMD Global India and MENA VP, and Lava International's Sunil Raina discuss how the fast-growing ecosystem of China and other markets will help India's 5G ecosystem.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-83150\/81387769.cms?width=150&height=112","link":"\/videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india\/81387769"},{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":81906660,"entity_type":"ARTICLE","title":"Fresh curbs may hit offline mobile sales","synopsis":"\u201cOffline shops will not be able to bear another round of shutdown in the country,\u201d said Mukaddas Shaikh, president of Madhya Pradesh Mobile Retailers Association. \u201cIn MP, the number of shops has already come down from 8,000 to 5,000 so far and the pandemic is adding to the unfair treatment by brands who are diverting sales to their online partners.\u201d","titleseo":"telecomnews\/fresh-curbs-may-hit-offline-mobile-sales","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":633,"shares":0,"engagementtimems":2673000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2021-04-05 09:36:02","lastupd":"2021-04-05 09:36:02","breadcrumbTags":["offline mobile sales","offline channel","Madhya Pradesh Mobile Retailers Association","Devices","offline smartphone sales","offline shops"],"secinfo":{"seolocation":"telecomnews\/fresh-curbs-may-hit-offline-mobile-sales"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2021-04-05" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
新鲜的限制可能会影响离线移动销售
“离线商店将无法忍受新一轮的关闭,“Mukaddas谢赫说,中央邦手机零售商协会主席。“在MP,商店的数量已经从8000年到5000年为止,流行品牌增加了不公平的待遇,他们将销售他们的在线合作伙伴。”
新德里:增加Covid-19病例和地区封锁可以消灭在智能手机销量复苏线下渠道和削弱整个2021年的增长预期,市场观察人士说。
超过37000夫妻店将继续关闭或减少一半的劳动力在恰蒂斯加尔邦,马哈拉施特拉邦,中央邦和卡纳塔克邦政府已宣布七十九天的封锁。这将导致60 - 100%下降离线销售在此期间。此外,消费者的脚步在许多领域已经开始下降,因为买家阻挡在可自由支配的花费和冒险案件上升。
”离线商店将无法承担另一轮的关闭,“Mukaddas谢赫说,总统中央邦手机零售商协会。“在MP,商店的数量已经从8000年到5000年为止,流行品牌增加了不公平的待遇,他们将销售他们的在线合作伙伴。”
浦零售商不愿透露姓名的说,“业务已经在1200年下降60%的移动商店在马哈拉施特拉邦浦那形状长不好。”
新鲜的封锁将意味着一个完整的销售冲刷,他说。
后见证本季度纪录低点49%的市场份额到2020年12月离线智能手机频道已经迅速恢复了几乎2021年3季度60%。在此基础上,市场跟踪预报线下渠道两年后将捕获60%的整体销售稳步下降。但第二波甲流疫情可能撤销的强劲复苏,推动越来越多的消费者在网上购物。
“我们观察到一个健康的皮卡第一季度在线下销售,由侵略从体内和三星等品牌,“Shilpi Jain说,研究分析师对位法的研究。“事实上,三星,成为一个领先的在线品牌,出售手机离线二月的近70%。我们的预测仍是乐观的,因为疫苗接种计划的捡起在印度,但创纪录的情况下是令人担忧的,可以留下一个重大影响离线如果持续很长时间。”
离线卖家也激发了品牌的优惠待遇3月份影响业务的门户网站。
“两个点的模型,红米注意10和同僚F19系列,甚至不收费3月发布了一个零售商近15天创记录的销售数字,而品牌是“拉维·库马尔说,总统,卡纳塔克邦手机零售商协会。
然而,手机制造商说,他们两个零售渠道同样对待。
<\/span><\/figcaption><\/figure>New Delhi: Increasing Covid-19 cases and regional lockdowns could wipe out the recovery in smartphone sales in the offline channel<\/a> and dent the overall 2021 growth expectations, said market watchers.
More than 37,000 mom-and-pop stores will either remain closed or halve workforce in Chhattisgarh, Maharashtra, Madhya Pradesh and Karnataka where the governments have announced seven-nine day lockdowns. This is expected to result in a 60-100% decline in offline sales during this period. Besides, consumer footfall in many areas has started declining as buyers hold back on discretionary spends and venturing out as cases rise.
“Offline shops<\/a> will not be able to bear another round of shutdown in the country,” said Mukaddas Shaikh, president of Madhya Pradesh Mobile Retailers Association<\/a>. “In MP, the number of shops has already come down from 8,000 to 5,000 so far and the pandemic is adding to the unfair treatment by brands who are diverting sales to their online partners.”
A Pune-based retailer said on condition of anonymity, “Business was already down 60% across 1,200 mobile stores in Pune as Maharashtra has been in a bad shape for long.”
Fresh lockdowns would mean a complete sales washout, he said.
After witnessing a record low market share of 49% in the quarter to December 2020 the offline smartphone channel had recovered speedily to almost 60% in the March 2021 quarter. On this basis, market trackers forecasted that the offline channel<\/a> would capture 60% of overall sales after two years of steady decline. But the second wave of the pandemic could undo the strong recovery, pushing more and more customers to shop online.
Read also<\/h4><\/a><\/figure>We need a robust architecture for vaccine administration: RS Sharma, National Health Authority<\/a><\/h5><\/div><\/a><\/figure>Handset makers take measures to avoid impact on production amid renewed surge in Covid infections<\/a><\/h5><\/div><\/div><\/div>
“We have observed a healthy pickup in offline sales in the first quarter, led by aggression from brands like Vivo and Samsung,” said Shilpi Jain, research analyst at Counterpoint Research. “In fact, Samsung, which had become a leading online brand, sold almost 70% phones offline in the month of February. Our forecast is still optimistic because of the vaccination programme picking up in India, but the record-high cases are worrisome and can leave a major impact on offline if persistent for a longer time.”
Offline sellers are also piqued by brands’ preferential treatment of online portals which impacted business in March.
“Two fast-selling models, the Redmi Note 10 and Oppo F19 series, which were launched in March were not billed to even a single retailer for almost 15 days whereas brands are posting record sales numbers,” said Ravi Kumar, president, Karnataka Mobile Retailers Association.
The handset makers, however, said they treated both retail channels equally.
ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India<\/a><\/div><\/div>
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新德里:增加Covid-19病例和地区封锁可以消灭在智能手机销量复苏线下渠道和削弱整个2021年的增长预期,市场观察人士说。
超过37000夫妻店将继续关闭或减少一半的劳动力在恰蒂斯加尔邦,马哈拉施特拉邦,中央邦和卡纳塔克邦政府已宣布七十九天的封锁。这将导致60 - 100%下降离线销售在此期间。此外,消费者的脚步在许多领域已经开始下降,因为买家阻挡在可自由支配的花费和冒险案件上升。
”离线商店将无法承担另一轮的关闭,“Mukaddas谢赫说,总统中央邦手机零售商协会。“在MP,商店的数量已经从8000年到5000年为止,流行品牌增加了不公平的待遇,他们将销售他们的在线合作伙伴。”
浦零售商不愿透露姓名的说,“业务已经在1200年下降60%的移动商店在马哈拉施特拉邦浦那形状长不好。”
新鲜的封锁将意味着一个完整的销售冲刷,他说。
后见证本季度纪录低点49%的市场份额到2020年12月离线智能手机频道已经迅速恢复了几乎2021年3季度60%。在此基础上,市场跟踪预报线下渠道两年后将捕获60%的整体销售稳步下降。但第二波甲流疫情可能撤销的强劲复苏,推动越来越多的消费者在网上购物。
“我们观察到一个健康的皮卡第一季度在线下销售,由侵略从体内和三星等品牌,“Shilpi Jain说,研究分析师对位法的研究。“事实上,三星,成为一个领先的在线品牌,出售手机离线二月的近70%。我们的预测仍是乐观的,因为疫苗接种计划的捡起在印度,但创纪录的情况下是令人担忧的,可以留下一个重大影响离线如果持续很长时间。”
离线卖家也激发了品牌的优惠待遇3月份影响业务的门户网站。
“两个点的模型,红米注意10和同僚F19系列,甚至不收费3月发布了一个零售商近15天创记录的销售数字,而品牌是“拉维·库马尔说,总统,卡纳塔克邦手机零售商协会。
然而,手机制造商说,他们两个零售渠道同样对待。
<\/span><\/figcaption><\/figure>New Delhi: Increasing Covid-19 cases and regional lockdowns could wipe out the recovery in smartphone sales in the offline channel<\/a> and dent the overall 2021 growth expectations, said market watchers.
More than 37,000 mom-and-pop stores will either remain closed or halve workforce in Chhattisgarh, Maharashtra, Madhya Pradesh and Karnataka where the governments have announced seven-nine day lockdowns. This is expected to result in a 60-100% decline in offline sales during this period. Besides, consumer footfall in many areas has started declining as buyers hold back on discretionary spends and venturing out as cases rise.
“Offline shops<\/a> will not be able to bear another round of shutdown in the country,” said Mukaddas Shaikh, president of Madhya Pradesh Mobile Retailers Association<\/a>. “In MP, the number of shops has already come down from 8,000 to 5,000 so far and the pandemic is adding to the unfair treatment by brands who are diverting sales to their online partners.”
A Pune-based retailer said on condition of anonymity, “Business was already down 60% across 1,200 mobile stores in Pune as Maharashtra has been in a bad shape for long.”
Fresh lockdowns would mean a complete sales washout, he said.
After witnessing a record low market share of 49% in the quarter to December 2020 the offline smartphone channel had recovered speedily to almost 60% in the March 2021 quarter. On this basis, market trackers forecasted that the offline channel<\/a> would capture 60% of overall sales after two years of steady decline. But the second wave of the pandemic could undo the strong recovery, pushing more and more customers to shop online.
Read also<\/h4>
<\/body>","next_sibling":[{"msid":81906103,"title":"Year-end pressure hits fund transfers via IMPS, UPI in millions","entity_type":"ARTICLE","link":"\/news\/year-end-pressure-hits-fund-transfers-via-imps-upi-in-millions\/81906103","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"81387769","title":"ETTelecom Roundtables: OnePlus, Lava, Nokia, Realme and Oppo discuss 5G devices ecosystem in India","entity_type":"MEDIAVIDEO","seopath":"videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india","category_name":"Videos","synopsis":"In a panel discussion at ETTelecom 5G Congress 2021, OnePlus India's VP, chief strategy officer and head of sales Navnit Nakra along with Oppo India VP and R&D head Tasleem Arif, Relame India VP & CEO Madhav Sheth, HMD Global India and MENA VP, and Lava International's Sunil Raina discuss how the fast-growing ecosystem of China and other markets will help India's 5G ecosystem.","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-83150\/81387769.cms?width=150&height=112","link":"\/videos\/ettelecom-roundtables-oneplus-lava-nokia-realme-and-oppo-discuss-5g-devices-ecosystem-in-india\/81387769"},{"msid":"72225466","title":"9 foldable smartphones you need to know about","entity_type":"PHOTOGALLERYSLIDESHOWSECTION","seopath":"slide-shows\/9-foldable-smartphones-you-need-to-know-about","category_name":"Slide-Shows","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-100197\/72225466.cms?width=150&height=112","link":"\/slide-shows\/9-foldable-smartphones-you-need-to-know-about\/72225466"}],"msid":81906660,"entity_type":"ARTICLE","title":"Fresh curbs may hit offline mobile sales","synopsis":"\u201cOffline shops will not be able to bear another round of shutdown in the country,\u201d said Mukaddas Shaikh, president of Madhya Pradesh Mobile Retailers Association. \u201cIn MP, the number of shops has already come down from 8,000 to 5,000 so far and the pandemic is adding to the unfair treatment by brands who are diverting sales to their online partners.\u201d","titleseo":"telecomnews\/fresh-curbs-may-hit-offline-mobile-sales","status":"ACTIVE","authors":[{"author_name":"Himanshi Lohchab","author_link":"\/author\/479253129\/himanshi-lohchab","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/479253129.cms?width=100&height=100","author_additional":{"thumbsize":false,"msid":479253129,"author_name":"Himanshi Lohchab","author_seo_name":"himanshi-lohchab","designation":"Journalist","agency":false}}],"analytics":{"comments":0,"views":633,"shares":0,"engagementtimems":2673000},"Alttitle":{"minfo":""},"artag":"ETTelecom","artdate":"2021-04-05 09:36:02","lastupd":"2021-04-05 09:36:02","breadcrumbTags":["offline mobile sales","offline channel","Madhya Pradesh Mobile Retailers Association","Devices","offline smartphone sales","offline shops"],"secinfo":{"seolocation":"telecomnews\/fresh-curbs-may-hit-offline-mobile-sales"}}" data-authors="[" himanshi lohchab"]" data-category-name="" data-category_id="" data-date="2021-04-05" data-index="article_1">
- Telecom乐动扑克News
- 2分钟阅读
新鲜的限制可能会影响离线移动销售
“离线商店将无法忍受新一轮的关闭,“Mukaddas谢赫说,中央邦手机零售商协会主席。“在MP,商店的数量已经从8000年到5000年为止,流行品牌增加了不公平的待遇,他们将销售他们的在线合作伙伴。”
读到
超过37000夫妻店将继续关闭或减少一半的劳动力在恰蒂斯加尔邦,马哈拉施特拉邦,中央邦和卡纳塔克邦政府已宣布七十九天的封锁。这将导致60 - 100%下降离线销售在此期间。此外,消费者的脚步在许多领域已经开始下降,因为买家阻挡在可自由支配的花费和冒险案件上升。
”离线商店将无法承担另一轮的关闭,“Mukaddas谢赫说,总统中央邦手机零售商协会。“在MP,商店的数量已经从8000年到5000年为止,流行品牌增加了不公平的待遇,他们将销售他们的在线合作伙伴。”
浦零售商不愿透露姓名的说,“业务已经在1200年下降60%的移动商店在马哈拉施特拉邦浦那形状长不好。”
新鲜的封锁将意味着一个完整的销售冲刷,他说。
后见证本季度纪录低点49%的市场份额到2020年12月离线智能手机频道已经迅速恢复了几乎2021年3季度60%。在此基础上,市场跟踪预报线下渠道两年后将捕获60%的整体销售稳步下降。但第二波甲流疫情可能撤销的强劲复苏,推动越来越多的消费者在网上购物。
“我们观察到一个健康的皮卡第一季度在线下销售,由侵略从体内和三星等品牌,“Shilpi Jain说,研究分析师对位法的研究。“事实上,三星,成为一个领先的在线品牌,出售手机离线二月的近70%。我们的预测仍是乐观的,因为疫苗接种计划的捡起在印度,但创纪录的情况下是令人担忧的,可以留下一个重大影响离线如果持续很长时间。”
离线卖家也激发了品牌的优惠待遇3月份影响业务的门户网站。
“两个点的模型,红米注意10和同僚F19系列,甚至不收费3月发布了一个零售商近15天创记录的销售数字,而品牌是“拉维·库马尔说,总统,卡纳塔克邦手机零售商协会。
然而,手机制造商说,他们两个零售渠道同样对待。
More than 37,000 mom-and-pop stores will either remain closed or halve workforce in Chhattisgarh, Maharashtra, Madhya Pradesh and Karnataka where the governments have announced seven-nine day lockdowns. This is expected to result in a 60-100% decline in offline sales during this period. Besides, consumer footfall in many areas has started declining as buyers hold back on discretionary spends and venturing out as cases rise.
“Offline shops<\/a> will not be able to bear another round of shutdown in the country,” said Mukaddas Shaikh, president of Madhya Pradesh Mobile Retailers Association<\/a>. “In MP, the number of shops has already come down from 8,000 to 5,000 so far and the pandemic is adding to the unfair treatment by brands who are diverting sales to their online partners.”
A Pune-based retailer said on condition of anonymity, “Business was already down 60% across 1,200 mobile stores in Pune as Maharashtra has been in a bad shape for long.”
Fresh lockdowns would mean a complete sales washout, he said.
After witnessing a record low market share of 49% in the quarter to December 2020 the offline smartphone channel had recovered speedily to almost 60% in the March 2021 quarter. On this basis, market trackers forecasted that the offline channel<\/a> would capture 60% of overall sales after two years of steady decline. But the second wave of the pandemic could undo the strong recovery, pushing more and more customers to shop online.
Read also<\/h4><\/a><\/figure>We need a robust architecture for vaccine administration: RS Sharma, National Health Authority<\/a><\/h5><\/div><\/a><\/figure>Handset makers take measures to avoid impact on production amid renewed surge in Covid infections<\/a><\/h5><\/div><\/div><\/div>
“We have observed a healthy pickup in offline sales in the first quarter, led by aggression from brands like Vivo and Samsung,” said Shilpi Jain, research analyst at Counterpoint Research. “In fact, Samsung, which had become a leading online brand, sold almost 70% phones offline in the month of February. Our forecast is still optimistic because of the vaccination programme picking up in India, but the record-high cases are worrisome and can leave a major impact on offline if persistent for a longer time.”
Offline sellers are also piqued by brands’ preferential treatment of online portals which impacted business in March.
“Two fast-selling models, the Redmi Note 10 and Oppo F19 series, which were launched in March were not billed to even a single retailer for almost 15 days whereas brands are posting record sales numbers,” said Ravi Kumar, president, Karnataka Mobile Retailers Association.
The handset makers, however, said they treated both retail channels equally.
<\/a><\/figure>We need a robust architecture for vaccine administration: RS Sharma, National Health Authority<\/a><\/h5><\/div><\/a><\/figure>Handset makers take measures to avoid impact on production amid renewed surge in Covid infections<\/a><\/h5><\/div><\/div><\/div>
“We have observed a healthy pickup in offline sales in the first quarter, led by aggression from brands like Vivo and Samsung,” said Shilpi Jain, research analyst at Counterpoint Research. “In fact, Samsung, which had become a leading online brand, sold almost 70% phones offline in the month of February. Our forecast is still optimistic because of the vaccination programme picking up in India, but the record-high cases are worrisome and can leave a major impact on offline if persistent for a longer time.”
Offline sellers are also piqued by brands’ preferential treatment of online portals which impacted business in March.
“Two fast-selling models, the Redmi Note 10 and Oppo F19 series, which were launched in March were not billed to even a single retailer for almost 15 days whereas brands are posting record sales numbers,” said Ravi Kumar, president, Karnataka Mobile Retailers Association.
The handset makers, however, said they treated both retail channels equally.
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