New Delhi: There will be no dearth of choice for Indian smartphone shoppers looking beyond the most popular brands this festive season. Brands like LG<\/a>, ASUS<\/a>, Karbonn, Gionee, iTel<\/a>, Infinix, Tecno, Motorola, Nokia<\/a>, Sony and Honor have all scampered into the market with new smartphone launches to seize the opportunity created by huge demand for budget phones<\/a> and anti-China sentiment in the midst of the Covid pandemic. According to Counterpoint data, out of 43 launches of smartphone models and variants in August and September, almost a quarter have come from the fringe brands, for the first time in years. Analysts, though, expect the smartphone biggies to swing back into action in October.

Industry analysts are expecting the cumulative market share of the smaller brands by volume to increase from 5% to 8% in the September quarter. India’s smartphone market currently is dominated by the likes of Xiaomi, Samsung, Vivo, Oppo and Realme. “This is after a long time that we are seeing renewed energy from these companies due to emergence of new use cases such as e-learning, which is primarily driving the growth of the smartphone market post-Covid,” said Shilpi Jain, research analyst at Counterpoint.

Popular consumer electronics brand
LG<\/a> said it has already ramped up smartphone production in its factories by 10 times from pre-Covid capacity and will further enhance it by 15 times by Diwali. Leading featurephone brand Karbonn said it aims to particularly address the e-learning gadget market. “We will be launching Karbonn smartphones with 6 inches screen size in November and also foray in the tablet segment,” said Pradeep Jaina, MD, Jaina Group, which houses Karbonn, Gionee and Sansui brands.

In terms of value, the manufacturing output of smartphones, keeping Samsung, Xiaomi, Apple and the BBK group aside, is expected to rise from 7%-9% to 12%-15%. “Manufacturing output, for domestic demand and exports, is close to Rs 1.8 lakh crore currently from players such as Lava, Micromax, Motorola,
Nokia<\/a> and Transsion Group (iTel<\/a>, Infinix, Tecno),” said Pankaj Mohindroo, chairman, industry body ICEA. “We estimate it to increase upto Rs 2.4 lakh crore in 2021-22.” LG, Lava, Transsion, Micromax, Nokia, Karbonn and Gionee assemble their phones in-house while ASUS<\/a> does it via contract partner Foxconn. Lenovo-Motorola is in talks with Dixon Technologies<\/a> and Lava to manufacture $1billion worth of smartphones, ET had reported.
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边缘品牌加大手机发射利用Covid-induced激增的需求

品牌如LG、华硕、Karbonn、金立、iTel, Infinix, Tecno、摩托罗拉、诺基亚、索尼和荣誉都跑了市场新推出的智能手机到抓住机会对预算手机的巨大需求和创造的反华情绪中Covid大流行。

Himanshi Lohchab
  • 更新2020年10月5日08:43点坚持
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新德里:印度不会有缺乏选择智能手机消费者寻找超越这个节日期间最受欢迎的品牌。等品牌LG,华硕Karbonn金立,iTelInfinix Tecno,摩托罗拉,诺基亚、索尼和荣誉都跑了市场新推出的智能手机到抓住机遇创造了巨大的需求预算的手机的反华情绪处于Covid大流行。根据对比数据,43推出的智能手机模型和变异在8月和9月,近四分之一来自边缘品牌,多年来第一次。不过,分析师预计,10月智能手机巨头掉头付诸行动。

广告
行业分析师预计累计市场份额按体积较小的品牌在第三季度增加从5%降至8%。印度目前智能手机市场是由小米、三星、活体、同僚和Realme。“这是很长一段时间后,我们看到新的能源从这些公司由于出现新的用例,如电子学习主要是推动增长的智能手机市场post-Covid,“Shilpi Jain说,研究分析师对位。

受欢迎的消费电子品牌LG说它已经增加了智能手机生产工厂从pre-Covid 10倍的能力,将进一步提高15倍排灯节。featurephone品牌Karbonn表示,计划特别是解决电子产品市场。“我们将推出Karbonn智能手机与11月6英寸屏幕大小也进军平板电脑市场,“Pradeep吉安娜说,医学博士,吉安娜集团房屋Karbonn、金立、山水品牌。

就价值而言,制造业产出的智能手机,三星,小米,除了苹果和BBK组,预计将从7%上升-9%至12% - -15%。“制造业产出,国内需求和出口,接近1.8十万的卢比目前从熔岩等球员,Micromax,摩托罗拉,诺基亚和Transsion集团(iTel、Infinix Tecno),”主席潘卡·莫辛德罗说,行业组织工商东亚。“我们估计它增加到十万的2.4卢比在2021 - 22所示。“LG、熔岩、Transsion Micromax,诺基亚,Karbonn和金立组装手机内部华硕它通过合同伙伴富士康。Lenovo-Motorola会谈迪克森技术和熔岩生产价值10亿美元的智能手机,等报告。

  • 发布于2020年10月5日08:42点坚持

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New Delhi: There will be no dearth of choice for Indian smartphone shoppers looking beyond the most popular brands this festive season. Brands like LG<\/a>, ASUS<\/a>, Karbonn, Gionee, iTel<\/a>, Infinix, Tecno, Motorola, Nokia<\/a>, Sony and Honor have all scampered into the market with new smartphone launches to seize the opportunity created by huge demand for budget phones<\/a> and anti-China sentiment in the midst of the Covid pandemic. According to Counterpoint data, out of 43 launches of smartphone models and variants in August and September, almost a quarter have come from the fringe brands, for the first time in years. Analysts, though, expect the smartphone biggies to swing back into action in October.

Industry analysts are expecting the cumulative market share of the smaller brands by volume to increase from 5% to 8% in the September quarter. India’s smartphone market currently is dominated by the likes of Xiaomi, Samsung, Vivo, Oppo and Realme. “This is after a long time that we are seeing renewed energy from these companies due to emergence of new use cases such as e-learning, which is primarily driving the growth of the smartphone market post-Covid,” said Shilpi Jain, research analyst at Counterpoint.

Popular consumer electronics brand
LG<\/a> said it has already ramped up smartphone production in its factories by 10 times from pre-Covid capacity and will further enhance it by 15 times by Diwali. Leading featurephone brand Karbonn said it aims to particularly address the e-learning gadget market. “We will be launching Karbonn smartphones with 6 inches screen size in November and also foray in the tablet segment,” said Pradeep Jaina, MD, Jaina Group, which houses Karbonn, Gionee and Sansui brands.

In terms of value, the manufacturing output of smartphones, keeping Samsung, Xiaomi, Apple and the BBK group aside, is expected to rise from 7%-9% to 12%-15%. “Manufacturing output, for domestic demand and exports, is close to Rs 1.8 lakh crore currently from players such as Lava, Micromax, Motorola,
Nokia<\/a> and Transsion Group (iTel<\/a>, Infinix, Tecno),” said Pankaj Mohindroo, chairman, industry body ICEA. “We estimate it to increase upto Rs 2.4 lakh crore in 2021-22.” LG, Lava, Transsion, Micromax, Nokia, Karbonn and Gionee assemble their phones in-house while ASUS<\/a> does it via contract partner Foxconn. Lenovo-Motorola is in talks with Dixon Technologies<\/a> and Lava to manufacture $1billion worth of smartphones, ET had reported.
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