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Federal regulators opened their campaign to block Facebook parent Meta<\/a>'s acquisition of a virtual-reality company Thursday in a San Jose, California, courtroom.
In a landmark legal challenge to a Big Tech merger, the Federal Trade Commission<\/a> has sued to prevent Meta's acquisition of Within Unlimited and its fitness app Supernatural<\/a>, asserting it would hurt competition and violate antitrust laws.
The FTC<\/a> is arguing that, were it not for the Within acquisition, Meta would have developed its own dedicated VR fitness up, entering this nascent market with its own product as a new competitor - and Within would have remained in independent player in the market.
Regulators cite a 2015 email from Facebook CEO Mark Zuckerberg<\/a> to Facebook executives saying that his vision for \"the next wave of computing\" - namely virtual and augmented reality - was control of apps as well as the platform on which those apps are distributed. The email said that a key part of this strategy is for the company to be \"completely ubiquitous in killer apps,\" which are apps that prove the value of the technology.
\"Meta could have used \"all its vast resources and capabilities\" to build its own VR fitness app, said FTC lawyer Abby Dennis. Instead, she added, when Meta heard a rumor that Within was being pursued by Apple<\/a>, it decided instead \"to just acquire the market leader\" in the space.
Meta lawyer Mark Hansen, disputed the FTC's claim that the company was going to build its own app.
\"There will be no evidence that Meta was ready\" do do anything, he said.
Meta Platforms Inc. has been unsuccessful in its bid to have the case dismissed after arguing that the U.S. failed to prove that the virtual reality market is concentrated with high barriers to entry.
After Meta argued that the lawsuit contained \"nothing more than the FTC's speculation about what Meta might have done,\" the FTC revised its complaint in October to narrow the focus of its allegations.
Over the summer, FTC Chair Lina Khan and the other two Democratic commissioners voted to block the deal, with two Republicans going the other way.
The Within case is part of a more aggressive stance by the FTC following its 2020 antitrust lawsuit against Facebook seeking remedies that could include a forced spinoff of Instagram<\/a> and WhatsApp, or a restructuring of the company.
Zuckerberg was dropped as a defendant in the case in August, but he is expected to testify next week.
Under Zuckerberg's leadership, Meta began a campaign to conquer virtual reality in 2014 with its acquisition of headset maker Oculus VR. Since then, Meta's VR headsets have become the cornerstone of its growth in the virtual reality space, the FTC noted in its suit. Fueled by the popularity of its top-selling Quest headsets, Meta's Quest Store has become a leading U.S. platform with more than 400 apps available to download, according to the agency.
Hansen said more than 99% of the apps available to Quest users were made by independent developers, not Meta.
Meta's strategy for growth, he added, \"depends on getting third-party developers to build apps for Quest.\"
\"Meta needs those third-party apps as much, if not more, than apps need Meta - there is no gatekeeping going on.\"
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FTC在法庭上挑战元虚拟公司的收购
在具有里程碑意义的法律挑战,大型科技股合并,美国联邦贸易委员会(Federal Trade Commission)已起诉,以防止在无限元收购及其健身应用超自然,声称它将损害竞争,违反反托拉斯法。
联邦监管机构打开他们的竞选屏蔽Facebook的父母元收购一个虚拟现实公司周四在圣何塞,加州法庭。
在具有里程碑意义的法律挑战,大型科技股合并,联邦贸易委员会起诉,以防止在无限及其元收购健身应用超自然,声称它将损害竞争,违反反托拉斯法。
的联邦贸易委员会认为,如果不是因为在收购,元会开发自己的专用虚拟现实健身,进入这一新兴市场成长的事物有自己的产品作为一种新的竞争对手,在市场仍在独立的球员。
监管机构引用2015电子邮件从Facebook的CEO马克•扎克伯格Facebook高管说,他的愿景为“下一波的计算”-即虚拟和现实增强技术是控制的应用以及这些应用程序的平台分布。电子邮件说,这一策略的一个关键部分是公司的“完全在杀手级应用无处不在,”应用,证明该技术的价值。
“元可以用其庞大的资源与能力”来构建自己的VR健身应用程序,FTC律师艾比丹尼斯说。相反,她补充说,当元听到谣言,在被追求的苹果,它决定”只是获得市场领导者”的空间。
元律师马克•汉森有争议的美国联邦贸易委员会声称该公司将建立自己的应用程序。
“没有证据表明元准备“做任何事情,他说。
元平台公司已经成功在出价的情况下解雇后认为美国未能证明虚拟现实市场集中高进入壁垒。
后元认为,诉讼包含“只不过FTC的猜测元可能会做什么,”联邦贸易委员会修订了其10月投诉缩小其指控的焦点。
今年夏天,美国联邦贸易委员会主席莉娜汗和其他两位民主党委员投票阻止这笔交易,与两个共和党人。
在案例是一个更激进的立场,美国联邦贸易委员会的一部分2020后对Facebook的反托拉斯诉讼寻求补救措施可能包括一个被迫剥离Instagram和WhatsApp,或者公司的重组。
扎克伯格是作为被告在8月下降,但他预计下周出庭作证。
在扎克伯格的领导下,元开始征服虚拟现实的行动在2014年收购的眼睛VR的耳机制造商。从那时起,元的虚拟现实耳机已成为经济增长的基石在虚拟现实领域,联邦贸易委员会指出的西装。受其最畅销的流行追求耳机,元商店的追求已经成为一个领先的美国平台拥有超过400个应用程序可供下载,根据机构。
汉森说,超过99%的应用程序可用于探索用户是由独立的开发人员,而不是元。
元的增长战略,他补充道,“取决于让第三方开发者构建应用程序任务。”
“元需要这些第三方应用程序,如果不是更多,比应用程序需要元——没有守门。”
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