MUMBAI: The country's largest music-streaming platform Gaana<\/a> expects to add nearly 100 million users over the next 12 months to its already 150 million-plus strong users, mostly netting the now-defunct TikTok<\/a> users.

The Noida-based company, set up in 2011, expects that most of the new additions will be users of TikTok<\/a> that was banned by the government following the border clashes with China last month.

Backed by the Times Group, Gaana<\/a> has over 150 million active monthly users and over 45 million songs on its library.

Gaana offers over 45 million songs, mostly Indian and in over 20 regional languages, including Punjabi pop ballads, Hindi hip-hop and tens of thousands of devotional songs.

Of the total songs collection, the Indian library is around 1.5 million, according to the company.

\"We expect a large majority of the over 100 million Tiktok users to migrate to Gaana because we are the best. With this, we hope to add another 100 million new users to our platform over the next one year, taking the total to 250 million,\" Gaana Chief Executive Officer Prashan Agarwal told news agency PTI.

Whether the lockdown has fetched him more users, he answered in the positive saying that the overall numbers have gone up by around 13 per cent in the past three months and that the numbers would have been more had it not been for the dip in in-commute consumption spawned by the coronavirus-induced lockdown.

Agarwal said that of the over 150 million users, 50 per cent are from Hindi, followed by 35 per cent from the regional languages led by Punjabi, and the rest from English, which, from a linguistic catalogue point of view, is the largest on its platform. Significantly, he said that more and more listeners of English music are coming from the small towns and are kids and the youth in the 15-25 age bracket.

Recently, Gaana launched Podcast to create more traction and last week, it launched Hotshot, which will create content through influencers, musicians and celebs.

Podcasts, ranging from comedy, self-help and motivation, romance to educational, has been widely accepted by the audience, while Hotshots by Gaana is a platform that allows Indian content enthusiasts an intuitive, seamless and snappy tools to create and share short viral videos and stories.
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Gaana希望明年净近1亿新用户

中国最大的音乐流媒体平台Gaana预计将增加近1亿用户在未来12个月内已经150多强大的用户,主要是网现在TikTok用户。

机构

更新于2020年7月13日下午03:52坚持

孟买:中国最大的音乐流媒体平台Gaana预计将增加近1亿用户在未来12个月内已经150多强大的用户,主要是网现已不复存在TikTok用户。

Noida-based公司成立于2011年,预计,大部分新添加的用户TikTok后,被政府禁止上月与中国的边境冲突。

《纽约时报》集团的支持下,Gaana每月有超过1.5亿活跃用户和超过4500万首歌曲库。

Gaana提供超过4500万首歌曲,主要是印度和20多个地区语言,包括旁遮普语流行民谣,印地语嘻哈和成千上万的虔诚的歌曲。

总数的歌曲收藏,印度图书馆是大约在150万年,据该公司。

“我们预计超过1亿的大部分Tiktok用户迁移到Gaana因为我们是最好的。1亿年,我们希望添加另一个新用户我们的平台在接下来的一年,总数达到2.5亿,”首席执行官Gaana Prashan Agarwal PTI告诉新闻机构。乐动扑克

封锁是否获取更多用户,他积极的回答说总数上升了大约13%在过去的三个月,这个数字可能会更不是蘸的通勤coronavirus-induced锁定的消费了。

Agarwal说超过1.5亿的用户,50%来自北印度语,紧随其后的是有35%的地方语言由旁遮普语,英语,其余的来自,,从语言目录的角度来看,是最大的在其平台上。值得注意的是,他说,越来越多的英语音乐的听众来自小城镇,孩子和15 - 25年龄段的青年。

最近,Gaana推出播客来创建更多的牵引力和上周,炙手可热的推出,这将创建内容通过有影响力的人,音乐家和名人。

播客,从喜剧,自助和动机,浪漫教育,受到观众广泛接受,而由Gaana能人是一个平台,允许印度内容爱好者一个直观的,无缝的和时髦的工具来创建和分享病毒视频短片和故事。