NEW DELHI: Smartphone<\/a> maker Gionee<\/a> plans to almost double its marketing budget to around Rs 750 crore in 2017-18 from Rs 400 crore in the current fiscal. 新德里消息:智能手机制造商金立计划将营销预算翻倍到750卢比在2017 - 18在当前财政从400卢比。
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\n\"We will be investing up to Rs 750 crore in 2017-18 on marketing. It will be equally used for above the line and below the line marketing activities,\" Gionee India Country CEO and Managing Director Arvind R Vohra told PTI.
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Gionee has roped in Bollywood actress Alia Bhatt<\/a> and Team India captain Virat Kohli<\/a> as brand ambassadors.
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\n\"There will be some more brand ambassadors that we will be bringing in. The campaign with Virat will start soon,\" Vohra said.
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\nThe Chinese company positions its products as selfie phones and promises long battery life in all its handsets.
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\n\"Our strategy is to sell hassle-free phones, which is that the phones should be available close to consumers, he should not run for battery charging, the device should have good processing speed...,\" Vohra said.
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\nThe company today unveiled the Gionee A1 smartphone with 16MP front camera with selfie flash, 4010 mAh battery with quick dual charge feature, 4GB RAM, 64 GB internal storage and support for external storage up to 256 GB. The phone will be available for sale in the first week of April.
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\n\"We will target phone buyers in the range of Rs 8,000 - 25,000. The most sweet spot is Rs 15,000-20,000 range where we will have maximum focus. Buyers in the sweet spot range have more than doubled in last two quarters,\" Vohra said.
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\nGionee claims to have around 6 per cent share in the smartphone segment in India.
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\n\"We are selling half a million smartphones every month. From March onwards, all Gionee phones sold in India are made in India,\" Vohra said.
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In India, Gionee has partnerships with Foxconn<\/a> and Dixon to assemble its smartphones. The company is also working to set up its own manufacturing unit in Faridabad.
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\nGionee sells it phones through 42,000 retail counters and has 555 exclusive service centres across country.
\n
\n\"We will continue to focus on offline sales. Online accounts for very small portion. We are working with an online platform to sell our devices with them but there will be no price difference between online and offline,\" Vohra added.\n\n<\/p><\/body>","next_sibling":[{"msid":57765016,"title":"HP Omen review: More power to you","entity_type":"ARTICLE","link":"\/news\/hp-omen-more-power-to-you\/57765016","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":57765050,"entity_type":"ARTICLE","title":"Gionee to double marketing budget to Rs 750 crore next fiscal","synopsis":"Gionee has partnerships with Foxconn and Dixon to assemble its smartphones, company is also working to set up its own manufacturing unit in Faridabad.","titleseo":"telecomnews\/gionee-to-double-marketing-budget-to-rs-750-crore-next-fiscal","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-03-22 09:39:04","lastupd":"2017-03-22 09:39:46","breadcrumbTags":["Gionee","Foxconn","Virat Kohli","Smartphone","Alia Bhatt","Gionne"],"secinfo":{"seolocation":"telecomnews\/gionee-to-double-marketing-budget-to-rs-750-crore-next-fiscal"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2017-03-22" data-index="article_1">
“我们将投资750卢比在2017 - 18年营销。它将同样用于以上线和线下营销活动,“金立印度国家首席执行官和董事总经理阿尔温德•R Vohra PTI说。
金立已经说服了宝莱坞女演员艾莉雅Bhatt和印度团队队长Virat克里作为品牌大使。
“将会有更多的品牌大使,我们将引进。Virat很快就会开始的运动,”Vohra说。
中国公司职位其产品有问题电话和承诺在所有手机电池寿命长。
“我们的策略是销售一站式服务的手机,也就是可用的手机应该接近消费者,他不应该运行为电池充电,该设备应具有良好的处理速度……”,Vohra说。
公司今天公布了金立A1智能手机与16像素的前置摄像头有问题flash, 4010 mAh电池快速双充电功能,4 GB内存,64 GB的内部存储和支持外部存储256 GB。可供销售电话将在4月的第一个星期。
“我们将目标手机买家Rs 8000 - 25000的范围。最甜蜜点是Rs 15000 - 20000范围,我们将有最大的焦点。买家的范围在最后两个季度增长逾一倍,”Vohra说。
金立宣称已经在印度公司在智能手机市场大约6%的份额。
“我们每个月销售一百万智能手机。从3月开始,所有金立手机在印度销售在印度,”Vohra说。
在印度,金立有合作关系富士康和迪克森组装其智能手机。该公司还致力于建立自己的制造单元法里达巴德。
金立手机卖到42000年零售柜台和555独家服务中心国家。
“我们将继续关注线下销售。在线占非常小的一部分。我们正在与一个在线平台来销售我们的设备与他们但是没有线上和线下的价格区别,”Vohra说。
NEW DELHI: Smartphone<\/a> maker Gionee<\/a> plans to almost double its marketing budget to around Rs 750 crore in 2017-18 from Rs 400 crore in the current fiscal.
\n
\n\"We will be investing up to Rs 750 crore in 2017-18 on marketing. It will be equally used for above the line and below the line marketing activities,\" Gionee India Country CEO and Managing Director Arvind R Vohra told PTI.
\n
Gionee has roped in Bollywood actress Alia Bhatt<\/a> and Team India captain Virat Kohli<\/a> as brand ambassadors.
\n
\n\"There will be some more brand ambassadors that we will be bringing in. The campaign with Virat will start soon,\" Vohra said.
\n
\nThe Chinese company positions its products as selfie phones and promises long battery life in all its handsets.
\n
\n\"Our strategy is to sell hassle-free phones, which is that the phones should be available close to consumers, he should not run for battery charging, the device should have good processing speed...,\" Vohra said.
\n
\nThe company today unveiled the Gionee A1 smartphone with 16MP front camera with selfie flash, 4010 mAh battery with quick dual charge feature, 4GB RAM, 64 GB internal storage and support for external storage up to 256 GB. The phone will be available for sale in the first week of April.
\n
\n\"We will target phone buyers in the range of Rs 8,000 - 25,000. The most sweet spot is Rs 15,000-20,000 range where we will have maximum focus. Buyers in the sweet spot range have more than doubled in last two quarters,\" Vohra said.
\n
\nGionee claims to have around 6 per cent share in the smartphone segment in India.
\n
\n\"We are selling half a million smartphones every month. From March onwards, all Gionee phones sold in India are made in India,\" Vohra said.
\n
In India, Gionee has partnerships with Foxconn<\/a> and Dixon to assemble its smartphones. The company is also working to set up its own manufacturing unit in Faridabad.
\n
\nGionee sells it phones through 42,000 retail counters and has 555 exclusive service centres across country.
\n
\n\"We will continue to focus on offline sales. Online accounts for very small portion. We are working with an online platform to sell our devices with them but there will be no price difference between online and offline,\" Vohra added.\n\n<\/p><\/body>","next_sibling":[{"msid":57765016,"title":"HP Omen review: More power to you","entity_type":"ARTICLE","link":"\/news\/hp-omen-more-power-to-you\/57765016","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":57765050,"entity_type":"ARTICLE","title":"Gionee to double marketing budget to Rs 750 crore next fiscal","synopsis":"Gionee has partnerships with Foxconn and Dixon to assemble its smartphones, company is also working to set up its own manufacturing unit in Faridabad.","titleseo":"telecomnews\/gionee-to-double-marketing-budget-to-rs-750-crore-next-fiscal","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2017-03-22 09:39:04","lastupd":"2017-03-22 09:39:46","breadcrumbTags":["Gionee","Foxconn","Virat Kohli","Smartphone","Alia Bhatt","Gionne"],"secinfo":{"seolocation":"telecomnews\/gionee-to-double-marketing-budget-to-rs-750-crore-next-fiscal"}}" data-news_link="//www.iser-br.com/news/gionee-to-double-marketing-budget-to-rs-750-crore-next-fiscal/57765050">
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