The company will take its live commerce solutions including Roposo as well as its recent gaming acquisition, Gambit, to the US market over the course of the year.
Glance’s US aspirations comes at a time when technology behemoth Apple<\/a> said last week that its lock screen has improved personalisation, resulting in heated competition for the Indian firm.
“Glance is designed to provide lock screen experiences on Android<\/a> smartphones. Android is the leading OS (operating system) globally with close to 70% market share. In the US itself, Android has more than 45% market share; we have always targeted this substantial and highly lucrative market in the US,” Naveen Tewari, founder and chief executive, InMobi, told ET, referring to competition from Apple.
“This development does not change anything so far as our plans for this market are concerned. We are backed by Google<\/a>, which owns the Android ecosystem, and we will continue to march ahead,” Tiwari added.
Apart from its core mobile advertising business-to-business (B2B) vertical, InMobi Group also houses Glance, live commerce platform, e-commerce platform, Shop101, Roposo and its recent acquisition of Indian gaming company, Gambit, which is its business-to-consumer (B2C) business.
Through partnerships with original equipment manufacturers (OEMs), Glance sits as the default lock screen on phones if enabled by users. It provides live commerce streaming, news and gaming services apart from other things on the lock screen.
“Glance is already 6-9 months ahead in the growth curve, and its entry into the US. Roposo will start its journey (to the US market) in the next few months. So, they are not necessarily coming to the US at the same time. But we see an opportunity to not only build Glance in the US, but also live creator commerce and believe there’s a big play in gaming which we will also take to the US,” Tewari told ET.
Over one and a half years, the group’s B2C business has contributed almost 33-35% of its overall revenues from 10-15% earlier.
Glance is now bolstering its monetisation play in India by launching digi-commerce on the platform in the next three months, where consumers can either award creators for the entertainment, or be a part of the experience by buying virtual currency or coins on the platform.
Simultaneously, the company also plans to launch NFTs and tokens in the next six months.
Recently, local content platform Verse Innovation, which mopped up $805 million recently, also said it has plans to enter into the Web3 space.
Glance, which became a unicorn in 2020 after an investment from Google and Mithril Capital, also raised $200 million from Reliance Industries<\/a> in February.
The strategic investment was also to forge a partnership with mobile operator Jio, and Glance being preinstalled on the Jio phones as a lock screen, while also looking at other partnerships for live commerce and gaming for the Reliance Industries stable.
“The Jio partnership is an interesting one since many of (their) consumers are new to the internet<\/a>. And the question is whether we can shape their gaming and entertainment behaviour on these devices. It is the first experience their users will have on the smartphone,” said Rohan Choudhary, vice president and general manager, Glance Feed.
According to InMobi Group co-founder and president of Glance, Piyush Shah, the lock-screen platform is present in Indonesia, Thailand, Vietnam and Malaysia, with plans to expand to Japan apart from the US. It is now expecting to take live commerce and gaming in some of these markets.
Indonesia is its second largest market after India.
In the next three years, the US market will also contribute a sizable share to business, with the revenue share of its home market India coming down from the current 90%, Shah said.
“US is a high ARPU (average revenue per user) market, but India is also high scale. From a revenue mix standpoint, I can hazard a guess that the US will be 30-35% of revenues. And India will be a good 70% of the rest of the revenues (roughly 45% overall) of the rest of the left revenues,” Shah said.
In October, Roposo, acquired by Glance in 2019, had pivoted from being a short-video app to a live commerce entity. It had acquired ecommerce platform Shop101 in June last year to bolster its entertainment-led ecommerce aspirations.
While Roposo on Glance helps in distribution of products, Shop101 acts as a backend machinery for logistics and fulfilment of orders. At present, Glance has over 173 million users in India and an estimated 25 million users across Southeast Asia.
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班加罗尔:锁定屏幕的平台看的一部分,移动广告巨大的InMobi集团正在启动的美国最早下个季度。这对垂直已经开始招聘。
该公司将其生活商务解决方案包括Roposo以及它最近收购游戏,策略,美国市场的。
看我们的愿望正值技术巨头苹果上周表示,它的锁定屏幕已经改进的个性化,导致印度公司的激烈竞争。
“一眼旨在提供锁定屏幕的经历安卓智能手机。Android是全球领先的操作系统(操作系统)有近70%的市场份额。Android在美国,有超过45%的市场份额;我们一直针对这个实质性的和高度有利可图的市场在美国,”乃文特瓦芮,创始人兼首席执行官,告诉ET,指来自苹果的竞争。
“这到目前为止发展不会改变任何事情作为这个市场担心我们的计划。我们是支持的谷歌拥有安卓系统,我们将继续向前进,”女子说。
除了其核心移动广告企业对企业(B2B)垂直,展示集团还房子一眼,生活商务平台,电子商务平台,Shop101, Roposo及其印度游戏公司最近收购策略,这是企业对消费者(B2C)业务。
通过与原始设备制造商(oem)的伙伴关系,一眼坐在作为默认锁屏手机如果启用用户。它提供生活商务流、新闻和游戏服务除了其他事情在锁定屏幕。乐动扑克
“一眼已经提前6 - 9个月的增长曲线,及其进入美国。Roposo将开始它的旅程(美国市场)在接下来的几个月。因此,他们不一定是同时来到美国。但是我们看到一个机会,不仅在美国建立一眼,但也住创造者商务和相信有很大的玩游戏,我们还将美国,”特瓦芮告诉等。
在一年半,该集团的B2C业务贡献了近33 - 35%的总体收入10 - 15%。
看现在支持其货币化在印度推出digi-commerce平台在未来三个月,消费者可以奖创造者的娱乐的地方,或者是一个经验的一部分通过购买虚拟货币或硬币的平台。
同时,该公司还计划在未来六个月推出非功能性测试和令牌。
最近,本地内容平台创新节,最近抹去8.05亿美元,还表示,计划进入Web3空间。
一眼,于2020年成为独角兽从谷歌和虚构的资本投资后,也筹集了2亿美元信实工业公司2月。
战略投资也与移动运营商Jio建立伙伴关系,和Jio一眼被预装手机锁屏,同时观察其他合作伙伴的商业和生活游戏的信实工业稳定。
“Jio伙伴关系是一个有趣的人因为很多(他们的)新消费者互联网。问题是我们是否能塑造他们的游戏和娱乐行为在这些设备上。这是第一用户对智能手机的经验,”罗翰。乔杜里说,副总裁和总经理,一眼饲料。
根据InMobi集团联合创始人兼总裁,总裁沙,锁定屏幕平台存在于印尼、泰国、越南和马来西亚,计划扩大到日本除了美国。现在希望把商务和游戏生活在这些市场。
印度尼西亚是其第二大市场,仅次于印度。
在未来的三年里,美国市场还将业务贡献了相当大的份额,与印度国内市场的收入份额从目前的90%,沙阿说。
“我们是一个高ARPU(每用户平均收入)市场,但印度也高。从收入结构的角度来看,我可以大胆猜测,美国将在30 - 35%的收入。和印度将是一个不错的其余的收入的70%(约45%)剩余的收入,”国王说。
十月,Roposo,一眼2019年,旋转一个简短的视频应用到生活商业实体。去年6月已获得电子商务平台Shop101加强entertainment-led电子商务的愿望。
而Roposo一眼有助于分布产品,Shop101作为后端机械订单的物流和成就。目前,目光在印度拥有超过1.73亿用户,估计有2500万用户在东南亚。
该公司将其生活商务解决方案包括Roposo以及它最近收购游戏,策略,美国市场的。
看我们的愿望正值技术巨头苹果上周表示,它的锁定屏幕已经改进的个性化,导致印度公司的激烈竞争。
“一眼旨在提供锁定屏幕的经历安卓智能手机。Android是全球领先的操作系统(操作系统)有近70%的市场份额。Android在美国,有超过45%的市场份额;我们一直针对这个实质性的和高度有利可图的市场在美国,”乃文特瓦芮,创始人兼首席执行官,告诉ET,指来自苹果的竞争。
“这到目前为止发展不会改变任何事情作为这个市场担心我们的计划。我们是支持的谷歌拥有安卓系统,我们将继续向前进,”女子说。
除了其核心移动广告企业对企业(B2B)垂直,展示集团还房子一眼,生活商务平台,电子商务平台,Shop101, Roposo及其印度游戏公司最近收购策略,这是企业对消费者(B2C)业务。
通过与原始设备制造商(oem)的伙伴关系,一眼坐在作为默认锁屏手机如果启用用户。它提供生活商务流、新闻和游戏服务除了其他事情在锁定屏幕。乐动扑克
“一眼已经提前6 - 9个月的增长曲线,及其进入美国。Roposo将开始它的旅程(美国市场)在接下来的几个月。因此,他们不一定是同时来到美国。但是我们看到一个机会,不仅在美国建立一眼,但也住创造者商务和相信有很大的玩游戏,我们还将美国,”特瓦芮告诉等。
在一年半,该集团的B2C业务贡献了近33 - 35%的总体收入10 - 15%。
看现在支持其货币化在印度推出digi-commerce平台在未来三个月,消费者可以奖创造者的娱乐的地方,或者是一个经验的一部分通过购买虚拟货币或硬币的平台。
同时,该公司还计划在未来六个月推出非功能性测试和令牌。
最近,本地内容平台创新节,最近抹去8.05亿美元,还表示,计划进入Web3空间。
一眼,于2020年成为独角兽从谷歌和虚构的资本投资后,也筹集了2亿美元信实工业公司2月。
战略投资也与移动运营商Jio建立伙伴关系,和Jio一眼被预装手机锁屏,同时观察其他合作伙伴的商业和生活游戏的信实工业稳定。
“Jio伙伴关系是一个有趣的人因为很多(他们的)新消费者互联网。问题是我们是否能塑造他们的游戏和娱乐行为在这些设备上。这是第一用户对智能手机的经验,”罗翰。乔杜里说,副总裁和总经理,一眼饲料。
根据InMobi集团联合创始人兼总裁,总裁沙,锁定屏幕平台存在于印尼、泰国、越南和马来西亚,计划扩大到日本除了美国。现在希望把商务和游戏生活在这些市场。
印度尼西亚是其第二大市场,仅次于印度。
在未来的三年里,美国市场还将业务贡献了相当大的份额,与印度国内市场的收入份额从目前的90%,沙阿说。
“我们是一个高ARPU(每用户平均收入)市场,但印度也高。从收入结构的角度来看,我可以大胆猜测,美国将在30 - 35%的收入。和印度将是一个不错的其余的收入的70%(约45%)剩余的收入,”国王说。
十月,Roposo,一眼2019年,旋转一个简短的视频应用到生活商业实体。去年6月已获得电子商务平台Shop101加强entertainment-led电子商务的愿望。
而Roposo一眼有助于分布产品,Shop101作为后端机械订单的物流和成就。目前,目光在印度拥有超过1.73亿用户,估计有2500万用户在东南亚。
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