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The market grew somewhat in the fourth quarter as Apple<\/a> upgrades remained strong but a 1 per cent increase during the second half of the year was not able to offset the decline in the first half, said latest research from Counterpoint's 'Refurbished Smartphone<\/a> Tracker'.
\"This is the first time in the last four years that the refurbished market has declined for the full year. The trend is mainly linked with the downturn in new smartphone sales<\/a> in key regions like the US, China and Europe,\" said Jeff Fieldhack, Research Director at Counterpoint Research.
Despite a decline in the overall market, there were several growth markets like India, Latin America and Africa.
Varun Mishra, Research Analyst at Counterpoint Research said that the refurb ecosystem in these economies is still at a nascent stage.
\"In terms of smartphones, these markets remain underpenetrated. Many users are looking for affordable devices<\/a> to come online. The transition from feature phones to smartphones and the aspiration of premium devices<\/a> at an affordable price point continue to fuel growth in these markets,\" Mishra said in a statement.
There is also the ongoing transition of the refurb segment from the unorganised sector to organised in countries like India which is opening opportunities.
Apple<\/a> and Samsung<\/a> continued to dominate the secondary market in 2019.
\"Apple continues to foster its trade-in and insurance programmes. This also makes sense for Apple as it has been focusing on its service segment. The experience of these services is more enriched with the newer hardware, and a strong trade-in program can help users upgrade,\" the findings showed.
Galaxy S series is the main driver for Samsung<\/a>.
The company is getting more aggressive with buy-back programmes and adding more repair partnerships.
Huawei<\/a>'s strength in new sales and brand building efforts has helped it increase its presence within the used\/refurbished market.
\"But the US sanctions are likely to hurt sales and the brand outside of China in 2020 unless an agreement is made within a China-US trade deal,\" said the report.
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2019年全球翻新手机市场下滑1%,印度将增长9%
全球智能手机翻新市场下降了1%(同比)在2019年,达到超过1.37亿单位,根据一项新的报告。然而,翻新的智能手机市场在印度去年一个健康的增长了9%。
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市场在第四季度有所增长苹果升级依然强劲,但增加了1%在今年下半年无法抵消上半年下降,说最新的研究从对位的翻新智能手机跟踪器”。
“这是第一次在过去的四年,翻新市场全年下降了。这一趋势主要是与经济衰退有关新的智能手机销量在关键地区如美国、中国和欧洲,”Jeff Fieldhack说研究主管对比研究。
尽管整体市场下滑,有几个像印度这样的增长市场,拉丁美洲和非洲。
研究分析师Varun Mishra对位法的研究说,这些经济体的refurb生态系统仍处于萌芽阶段。
“就智能手机而言,这些市场仍未开发。许多用户正在寻找负担得起的设备网上来。从功能手机过渡到智能手机和溢价的愿望设备在一个负担得起的价格点继续燃料这些市场的增长,”米希拉在一份声明中说。
也有持续的过渡refurb段的非正式部门组织在印度这样的国家开放的机会。
苹果和三星在2019年继续在二级市场。
“苹果继续促进其以旧换新和保险项目。这也对苹果来说是有意义的,因为它一直在关注其服务领域。这些服务的经验更丰富的新硬件,和强大的以旧换新程序可以帮助用户升级,“研究结果显示。
Galaxy S系列的主要推动力三星。
公司越来越积极回购计划和添加更多的维修合作伙伴。
华为在新的销售和品牌建设的力量帮助它使用/翻新市场中增加它的存在。
“但美国制裁可能会伤害中国以外的销售和品牌在2020年达成协议,除非在中美贸易协议,”报告说。
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