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Apple<\/a> came second with a 17 per cent market share as the iPhone 13<\/a> remained in high demand.
Xiaomi<\/a>, OPPO<\/a> and vivo<\/a> continued to struggle in China, suffering double-digit declines to take 14 per cent, 10 per cent and 9 per cent market shares, respectively, according to research firm Canalys.
Demand has started to wane following economic headwinds and regional uncertainty, the report noted.
\"Vendors were forced to review their tactics in Q2 as the outlook for the smartphone<\/a> market became more cautious,\" said Canalys Research Analyst Runar Bjorhovde.
Economic headwinds, sluggish demand and inventory pileup have resulted in vendors rapidly reassessing their portfolio strategies for the rest of 2022.
\"The oversupplied mid-range is an exposed segment for vendors to focus on adjusting new launches, as budget-constrained consumers shift their device purchases toward the lower end,\" he added.
Falling demand is causing great concern for the entire smartphone supply chain.
\"While component supplies and cost pressures are easing, a few concerns remain within logistics and production, such as some emerging markets' tightening import laws and customs procedures delaying shipments,\" said analyst Toby Zhu.
In the near term, vendors will look to accelerate sell-through using promotions and offers ahead of new launches during the holiday season to alleviate the channel's liquidity pressure.
But in contrast to last year's pent-up demand, consumers' disposable income has been affected by soaring inflation this year.
\"Deep collaboration with channels to monitor the state of inventory and supply will be vital for vendors to identify short-term opportunities while maintaining healthy channel partnerships in the long run,\" Zhu added.
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全球智能手机出货量在第二季度下降9%,经济衰退
小米、同僚和体内继续奋斗在中国,痛苦两位数下降14%,10%和9%的市场份额,分别,据研究公司Canalys的数据。
苹果位居第二的市场份额为17%iPhone 13还在高需求。
小米,相对应的人和体内在中国继续挣扎,痛苦两位数下降14%,10%和9%的市场份额,分别,据研究公司Canalys的数据。
需求已经开始消退后经济逆风和区域的不确定性,该报告指出。
“供应商被迫审查他们的战术在Q2的前景智能手机市场变得更加谨慎," Canalys研究分析师Runar Bjorhovde。
经济逆风,低迷的需求和库存堆积导致供应商迅速重新评估他们的投资组合策略的2022。
“供过于求中档的暴露部分供应商关注调整新的发射,budget-constrained消费者转变他们的设备购买低端,”他补充道。
需求下降导致伟大的关心整个智能手机供应链。
“虽然零部件供应和成本压力缓解,一些问题仍然在物流和生产等一些新兴市场的收紧进口法规和海关程序拖延发货,”分析师Toby朱说。
在短期内,厂商将会加快零售提前使用促销和提供新的发射在节日期间缓解渠道的流动性压力。
但与去年的被压抑的需求,消费者的可支配收入今年已经受到通货膨胀的影响。
“深度与渠道合作监控状态的库存和供应至关重要供应商识别短期机会,同时保持健康的渠道合作伙伴从长远来看,”朱说。
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