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全球流视图时间在2021年第四季度增长7%:报告
这是主要由两位数增长在非洲,大洋洲和南美洲。在更成熟的流媒体市场,欧洲增长了20%,仅为百分之五,亚洲和北美,最成熟的流媒体市场之一,只是观看时间增加百分之十一…
Conviva发起了一项研究报告的状态流2021年一季度四(第四季度)。Conviva的数据主要是收集使用专有传感器技术的全球足迹每年超过5亿的观众观看2000亿流在近四十亿应用程序流媒体设备上。
2021年第四季度全球流媒体观看时间增长了百分之七,主要是由两位数增长在非洲,大洋洲和南美洲。在更成熟的流媒体市场,欧洲增长了20%,仅为百分之五,亚洲和北美,最成熟的流媒体市场之一,只是观看时间增加百分之十一。
非洲第二大屏幕最低收视率为58%,其次是桌面和移动,类似的份额为19%和18%,分别,而平板电脑花了百分之四的观看时间。
大屏幕获得68%的收视率,在欧洲,而桌面、手机和平板电脑都只有百分之一与10%多一点。
连接电视观看时间中所占的份额下降第一次连接TV-first设备制造商,Roku增长,而苹果电视和亚马逊火电视分别下降了百分之一和百分之七。相反,Android电视领导的方式增长,增长了42%。
更好的消息,平板电脑乐动扑克在观看时间小幅增长百分之五,和手机比去年同期增加了17%。智能电视,是真正的赢家,从2020年第四季度增长37%,进一步巩固全球大屏幕增长趋势,尽管观众贸易软件狗的内置功能。
第四季度有一些改进和质量在下降。缓冲了所有大屏幕设备。
YouTube短裤似乎获得牵引力,形式内容较去年增长超过百分之二在这个平台上最出名的长篇视频。在2020年第四季度,90.3%的YouTube视频一分钟,但在2021年第四季度,这降至87.9%,而不到一分钟的视频在一年内从9.7%增加到12.1%。内容生产格局正在发生变化,你可能会看到越来越多的短视频内容类似于TikTok在YouTube上。
报告补充说,流许多行业之一,看到一个恩在大流行期间,人们花更多的时间在家里但预计优质内容完美,尤其是在大屏幕上。恩已经结束,该行业将享受的利益维护。
速度、便利和价格推动数字领先的生活方式:红色的实验报告
消费者越来越依赖数字来评估他们的选择和有意义的信息以暴雨的方式。2021年,近三分之二的印度消费者调查了大部分的在线购买。百分之六十五的印度消费者在网上购买产品,他们以前购买店内……
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Conviva<\/a> launched a report to study the state of streaming in quarter four (Q4) of 2021. Conviva\u2019s data is primarily collected using proprietary sensor technology with a global footprint of more than 500 million unique viewers watching 200 billion streams per year across nearly four billion applications streaming on devices.
Global streaming viewing time for Q4 2021 was up seven per cent, driven mostly by double-digit growth in Africa, Oceania, and South America. In more established streaming markets, Europe was up 20 per cent, Asia just five per cent, and North America, one of the most mature streaming markets, saw just a one per cent increase in viewing time.
<\/div><\/div>Big screens continue to dominate viewership globally, commanding over 50 per cent of share in every region except Asia. Notably, Asia was a bright spot for big screens, as their share is growing rapidly in the region.
Africa had the next lowest big screen viewership at 58 per cent, followed by desktop and mobile, which had similar share at 19 per cent and 18 per cent, respectively, while tablets took four per cent of viewing time.
In Europe, big screens earned 68 per cent of viewership, while desktops, mobile phones, and tablets were all only one percentage point apart with a little more than 10 per cent each.
Connected TVs\u2019 share of viewing time fell for the first time ever, and of connected TV-first device manufacturers, only Roku<\/a> grew, while Apple TV<\/a> and Amazon Fire TV<\/a> dropped one per cent and seven per cent, respectively. Conversely, Android TV<\/a> led the way in growth, up 42 per cent.
In better news, tablets had a modest five per cent growth in viewing time, and mobile phones enjoyed a 17 per cent increase over this time last year. It was smart TVs that were the real winners, up 37 per cent from Q4 2020, further cementing the global big screen growth trend even as viewers trade in their dongles for built-in capabilities.
Africa had the next lowest big screen viewership at 58 per cent, followed by desktop and mobile, which had similar share at 19 per cent and 18 per cent, respectively, while tablets took four per cent of viewing time.
In Europe, big screens earned 68 per cent of viewership, while desktops, mobile phones, and tablets were all only one percentage point apart with a little more than 10 per cent each.
Connected TVs\u2019 share of viewing time fell for the first time ever, and of connected TV-first device manufacturers, only Roku<\/a> grew, while Apple TV<\/a> and Amazon Fire TV<\/a> dropped one per cent and seven per cent, respectively. Conversely, Android TV<\/a> led the way in growth, up 42 per cent.
In better news, tablets had a modest five per cent growth in viewing time, and mobile phones enjoyed a 17 per cent increase over this time last year. It was smart TVs that were the real winners, up 37 per cent from Q4 2020, further cementing the global big screen growth trend even as viewers trade in their dongles for built-in capabilities.
<\/div><\/div>But, tablets not only had the most video start failures but also were the only device to have more failures year over year. All other devices improved on start failures, with gaming consoles coming out on top for both lowest percentage of video start failures at 0.6 per cent as well as the most improved year over year, down 51 per cent, the report said.
Q4 had some improvements and declines when it came to quality. Buffering was down across all big screen devices.
YouTube Shorts<\/a> seem to be gaining traction, as shorter-form content grew more than two per cent from last year on the platform best known for long-form videos.In Q4 2020, 90.3 per cent of YouTube videos were over a minute, but in Q4 2021, this dropped to 87.9 per cent, while videos less than a minute grew from 9.7 per cent to 12.1 per cent in a year. The content production landscape is changing, and you\u2019ll likely see more and more short-form content akin to TikTok on YouTube.
The report added that streaming was one of many industries that saw a boon during the pandemic, with people spending more time at home but nevertheless expecting premium content to play flawlessly, especially on their big screens. While the boon has come to an end, the industry will enjoy the gains that have been maintained.
Q4 had some improvements and declines when it came to quality. Buffering was down across all big screen devices.
YouTube Shorts<\/a> seem to be gaining traction, as shorter-form content grew more than two per cent from last year on the platform best known for long-form videos.In Q4 2020, 90.3 per cent of YouTube videos were over a minute, but in Q4 2021, this dropped to 87.9 per cent, while videos less than a minute grew from 9.7 per cent to 12.1 per cent in a year. The content production landscape is changing, and you\u2019ll likely see more and more short-form content akin to TikTok on YouTube.
The report added that streaming was one of many industries that saw a boon during the pandemic, with people spending more time at home but nevertheless expecting premium content to play flawlessly, especially on their big screens. While the boon has come to an end, the industry will enjoy the gains that have been maintained.