Technology giant Google India<\/a> has emerged as the most 'attractive employer brand', followed by Amazon<\/a> India and Microsoft<\/a> India, says a survey. According to the findings of Randstad Employer Brand Research (REBR) 2021, Google India scored high on financial health, strong reputation, and attractive salary and benefits parameters -- the top three Employee Value Proposition (EVP) drivers. 排名前10位最具吸引力的雇主品牌在印度2021年包括印孚瑟斯技术在第四位,塔塔钢铁(5日),戴尔技术有限公司(6日),IBM(7日),塔塔咨询服务公司(8日),Wipro(9日)和索尼(10)。 科技巨头谷歌印度已成为最具吸引力的雇主品牌,其次是吗亚马逊印度和微软印度,一个调查说。根据任仕达雇主品牌研究的结果(REBR) 2021年,谷歌印度得分高金融健康、良好声誉,和有吸引力的薪水和福利参数——前三名员工价值主张(执行)驱动程序。
Amazon India emerged as the runner-up, followed by Microsoft India.
Others in the top 10 most attractive employer brands in India for 2021 include Infosys<\/a> Technologies at fourth place, Tata Steel<\/a> (5th), Dell Technologies Ltd (6th), IBM<\/a> (7th), Tata Consultancy Services<\/a> (8th), Wipro<\/a> (9th), and Sony<\/a> (10th).
Moreover, the survey findings this year reflect a shift in employee sentiments, where work-life balance has taken center stage, making it as important as financial compensation while selecting an employer.
The research captures the views of over 1,90,000 respondents (general public, aged 18-65) on 6,493 companies in 34 countries. It provides insights into the perceptions and drivers of choice of potential employees.
The research revealed that in 2021 too, work-life balance (65 per cent) trumps attractive salary and benefits (62 per cent), as the most important driver for the Indian job seekers while choosing an employer.
This is followed by a COVID-19 compliant work environment (61 per cent) and job security (61 per cent).
\"The parameters they (job seekers) consider while choosing an employer are truly evolving over the last few years, especially post the pandemic, hence the idea of employer branding itself has gone through a drastic transformation,\" Viswanath PS, Managing Director and Chief Executive Officer Randstad India said.
Now, these job seekers are more likely to accept jobs and stay in those organisations where they are valued, supported with compassion, and where the culture aligns with their own beliefs and purpose, he added.
\"In the coming years, we foresee a clear trend of employees seeking benefits beyond monetary aspects and attributing more importance to other EVP drivers like provision for full-time remote work, a COVID safe environment at physical workspaces, mental wellness support, etc,\" he said.
The survey noted that the good reputation of the employer along with the financial health of the organisation were considered key factors for both male and female respondents.
A higher percentage of female respondents (54 per cent) also accorded more importance to the possibility of working remotely\/from home compared to their male (49 per cent) counterparts.
The survey further noted that 21 per cent of Indian employees changed their employer in the last half of 2020 and 36 per cent intend to switch employers in the first half of 2021 and this behaviour is more so for those employees aged 25 to 34.
Additionally, 21 per cent of those affected by COVID changed their employer in the past six months.
Around 66 per cent of white-collar employees consider attractive salaries and benefits almost of equal importance to strong management (67 per cent) and job security (67 per cent).
In terms of blue-collar workers, 64 per cent of them consider a COVID-19 safe work environment as the most important driver. This is different from the average employee who considers work-life balance the most important driver while choosing an employer, the survey said.<\/p><\/body>","next_sibling":[{"msid":83955397,"title":"Compliance with new IT rules must, parliamentary panel tells Facebook, Google representatives","entity_type":"ARTICLE","link":"\/news\/facebook-google-representatives-depose-before-parliamentary-panel-on-issue-of-social-media-misuse\/83955397","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"83953634","title":"1","entity_type":"IMAGES","seopath":"jobs\/google-amazon-microsoft-take-top-spots-as-indias-most-attractive-employer-brands-survey\/1","category_name":"Google, Amazon, Microsoft take top spots as India's most attractive employer brands: Survey","synopsis":"Representative Image","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-458044\/83953634.cms?width=150&height=112","link":"\/image\/jobs\/google-amazon-microsoft-take-top-spots-as-indias-most-attractive-employer-brands-survey\/1\/83953634"}],"msid":83955535,"entity_type":"ARTICLE","title":"Google, Amazon, Microsoft take top spots as India's most attractive employer brands: Survey","synopsis":"Others in the top 10 most attractive employer brands in India for 2021 include Infosys Technologies at fourth place, Tata Steel (5th), Dell Technologies Ltd (6th), IBM (7th), Tata Consultancy Services (8th), Wipro (9th), and Sony (10th).","titleseo":"telecomnews\/google-amazon-microsoft-take-top-spots-as-indias-most-attractive-employer-brands-survey","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":298,"shares":0,"engagementtimems":1060000},"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2021-06-29 18:50:39","lastupd":"2021-06-29 18:51:05","breadcrumbTags":["Amazon","sony","tata consultancy services","IBM","Wipro","tata steel","Infosys","Microsoft","Google India","Internet"],"secinfo":{"seolocation":"telecomnews\/google-amazon-microsoft-take-top-spots-as-indias-most-attractive-employer-brands-survey"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2021-06-29" data-index="article_1">
谷歌、亚马逊、微软最高的点作为印度最具吸引力的雇主品牌:调查
亚马逊印度成为亚军,紧随其后的是微软印度。
排名前10位最具吸引力的雇主品牌在印度2021年包括印孚瑟斯技术在第四位,塔塔钢铁(5)、戴尔技术有限公司(6日),IBM(7),塔塔咨询服务公司(八),Wipro(9日),索尼(十)。
的观点研究了超过90000名受访者(公众,年龄在18 - 65)在34个国家的6493家公司。它提供了洞察潜在雇员的看法和司机的选择。
研究显示,在2021年,工作与生活的平衡(65%)高于有吸引力的薪水和福利(62%),作为印度最重要的司机求职者在选择雇主。
这是紧随其后的是COVID-19兼容的工作环境(61%)和工作保障(61%)。
“他们(求职者)的参数考虑在选择雇主真正发展在过去的几年里,尤其是大流行,因此雇主品牌的概念本身经历了一个剧烈的转变,”Viswanath PS,董事总经理兼首席执行官任仕达印度说。
现在,这些求职者更容易接受工作并保持在那些组织价值,支持与同情,和那里的文化与自己的信念和目标,他补充说。
“在未来几年,我们预计一个明确的趋势的员工寻求利益以外的货币方面,将更多的重要性等执行驱动程序提供全职远程工作,在物理工作区COVID安全的环境,心理健康支持,等等,”他说。
雇主的调查指出,良好的信誉和财务状况的组织被认为是男性和女性受访者的关键因素。
更高比例的女性受访者(54%)也给予更多的重视远程工作的可能性/在家相比,男性(49%)。
进一步调查指出,21%的印度员工改变他们的雇主在2020年下半年,36%打算换雇主在2021年上半年,这种行为是对那些员工年龄在25到34岁之间。
此外,21%的人受到COVID改变雇主在过去的六个月。
大约66%的白领员工认为有吸引力的薪酬和福利几乎同等重要的强有力的管理(67%)和工作保障(67%)。
蓝领工人而言,64%的人认为COVID-19安全的工作环境最重要的驱动程序。这不同于一般的员工认为工作与生活的平衡的最重要的驱动程序在选择雇主,调查称。
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Technology giant Google India<\/a> has emerged as the most 'attractive employer brand', followed by Amazon<\/a> India and Microsoft<\/a> India, says a survey. According to the findings of Randstad Employer Brand Research (REBR) 2021, Google India scored high on financial health, strong reputation, and attractive salary and benefits parameters -- the top three Employee Value Proposition (EVP) drivers.
Amazon India emerged as the runner-up, followed by Microsoft India.
Others in the top 10 most attractive employer brands in India for 2021 include Infosys<\/a> Technologies at fourth place, Tata Steel<\/a> (5th), Dell Technologies Ltd (6th), IBM<\/a> (7th), Tata Consultancy Services<\/a> (8th), Wipro<\/a> (9th), and Sony<\/a> (10th).
Moreover, the survey findings this year reflect a shift in employee sentiments, where work-life balance has taken center stage, making it as important as financial compensation while selecting an employer.
The research captures the views of over 1,90,000 respondents (general public, aged 18-65) on 6,493 companies in 34 countries. It provides insights into the perceptions and drivers of choice of potential employees.
The research revealed that in 2021 too, work-life balance (65 per cent) trumps attractive salary and benefits (62 per cent), as the most important driver for the Indian job seekers while choosing an employer.
This is followed by a COVID-19 compliant work environment (61 per cent) and job security (61 per cent).
\"The parameters they (job seekers) consider while choosing an employer are truly evolving over the last few years, especially post the pandemic, hence the idea of employer branding itself has gone through a drastic transformation,\" Viswanath PS, Managing Director and Chief Executive Officer Randstad India said.
Now, these job seekers are more likely to accept jobs and stay in those organisations where they are valued, supported with compassion, and where the culture aligns with their own beliefs and purpose, he added.
\"In the coming years, we foresee a clear trend of employees seeking benefits beyond monetary aspects and attributing more importance to other EVP drivers like provision for full-time remote work, a COVID safe environment at physical workspaces, mental wellness support, etc,\" he said.
The survey noted that the good reputation of the employer along with the financial health of the organisation were considered key factors for both male and female respondents.
A higher percentage of female respondents (54 per cent) also accorded more importance to the possibility of working remotely\/from home compared to their male (49 per cent) counterparts.
The survey further noted that 21 per cent of Indian employees changed their employer in the last half of 2020 and 36 per cent intend to switch employers in the first half of 2021 and this behaviour is more so for those employees aged 25 to 34.
Additionally, 21 per cent of those affected by COVID changed their employer in the past six months.
Around 66 per cent of white-collar employees consider attractive salaries and benefits almost of equal importance to strong management (67 per cent) and job security (67 per cent).
In terms of blue-collar workers, 64 per cent of them consider a COVID-19 safe work environment as the most important driver. This is different from the average employee who considers work-life balance the most important driver while choosing an employer, the survey said.<\/p><\/body>","next_sibling":[{"msid":83955397,"title":"Compliance with new IT rules must, parliamentary panel tells Facebook, Google representatives","entity_type":"ARTICLE","link":"\/news\/facebook-google-representatives-depose-before-parliamentary-panel-on-issue-of-social-media-misuse\/83955397","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"83953634","title":"1","entity_type":"IMAGES","seopath":"jobs\/google-amazon-microsoft-take-top-spots-as-indias-most-attractive-employer-brands-survey\/1","category_name":"Google, Amazon, Microsoft take top spots as India's most attractive employer brands: Survey","synopsis":"Representative Image","thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-458044\/83953634.cms?width=150&height=112","link":"\/image\/jobs\/google-amazon-microsoft-take-top-spots-as-indias-most-attractive-employer-brands-survey\/1\/83953634"}],"msid":83955535,"entity_type":"ARTICLE","title":"Google, Amazon, Microsoft take top spots as India's most attractive employer brands: Survey","synopsis":"Others in the top 10 most attractive employer brands in India for 2021 include Infosys Technologies at fourth place, Tata Steel (5th), Dell Technologies Ltd (6th), IBM (7th), Tata Consultancy Services (8th), Wipro (9th), and Sony (10th).","titleseo":"telecomnews\/google-amazon-microsoft-take-top-spots-as-indias-most-attractive-employer-brands-survey","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":298,"shares":0,"engagementtimems":1060000},"Alttitle":{"minfo":""},"artag":"PTI","artdate":"2021-06-29 18:50:39","lastupd":"2021-06-29 18:51:05","breadcrumbTags":["Amazon","sony","tata consultancy services","IBM","Wipro","tata steel","Infosys","Microsoft","Google India","Internet"],"secinfo":{"seolocation":"telecomnews\/google-amazon-microsoft-take-top-spots-as-indias-most-attractive-employer-brands-survey"}}" data-news_link="//www.iser-br.com/news/google-amazon-microsoft-take-top-spots-as-indias-most-attractive-employer-brands-survey/83955535">
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