A group of European digital advertising associations has criticized Apple<\/a> Inc's plans to require apps<\/a> to seek additional permission from users before tracking them across other apps<\/a> and websites. 一群欧洲数字广告协会批评苹果公司要求的计划应用程序之前寻求额外的许可用户追踪他们在其他应用程序和网站。
Apple<\/a> last week disclosed features in its forthcoming operating system for iPhones<\/a> and iPads that will require apps to show a pop-up screen before they enable a form of tracking commonly needed to show personalized ads.
Sixteen marketing associations, some of which are backed by Facebook<\/a> Inc and Alphabet Inc's Google<\/a>, faulted Apple for not adhering to an ad-industry system for seeking user consent under European privacy rules. Apps will now need to ask for permission twice, increasing the risk users will refuse, the associations argued.
Facebook<\/a> and Google<\/a> are the largest among thousands of companies that track online consumers to pick up on their habits and interests and serve them relevant ads.
Apple said the new feature was aimed at giving users greater transparency over how their information is being used. In training sessions at a developer conference last week, Apple showed that developers can present any number of additional screens beforehand to explain why permission is needed before triggering its pop-up.
The pop-up says an app \"would like permission to track you across apps and websites owned by other companies\" and gives the app developer several lines below the main text to explain why the permission is sought. It is not required until an app seeks access to a numeric identifier that can be used for tracking, and apps only need to secure permission once.
The group of European marketing firms said the pop-up warning and the limited ability to customize it still carries \"a high risk of user refusal.\"
Apple engineers also said last week the company will bolster a free Apple-made tool that uses anonymous, aggregated data to measure whether advertising campaigns are working and that will not trigger the pop-up.
\"Because it's engineered to not track users, there's no need to request permission to track,\" Brandon Van Ryswyk, an Apple privacy engineer, said in a video session explaining the measurement tool to developers
<\/p><\/body>","next_sibling":[{"msid":76779888,"title":"Apple patents unique MacBook Pro with 5 displays","entity_type":"ARTICLE","link":"\/news\/apple-patents-unique-macbook-pro-with-5-displays\/76779888","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"76769569","title":"apple","entity_type":"IMAGES","seopath":"tech-news\/google-backed-groups-criticize-apples-new-warnings-on-user-tracking\/apple","category_name":"Google-backed groups criticize Apple's new warnings on user tracking","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-55211\/76769569.cms?width=150&height=112","link":"\/image\/tech-news\/google-backed-groups-criticize-apples-new-warnings-on-user-tracking\/apple\/76769569"}],"msid":76779915,"entity_type":"ARTICLE","title":"Google-backed groups criticize Apple's new warnings on user tracking","synopsis":"Facebook and Google are the largest among thousands of companies that track online consumers to pick up on their habits and interests and serve them relevant ads.","titleseo":"telecomnews\/google-backed-groups-criticize-apples-new-warnings-on-user-tracking","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":807,"shares":0,"engagementtimems":3789000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/google-backed-groups-criticize-apples-new-warnings-on-user-tracking\/articleshow\/76779915.cms"},"Alttitle":{"minfo":""},"artag":"Reuters","artdate":"2020-07-04 08:21:39","lastupd":"2020-07-04 08:22:44","breadcrumbTags":["apple","google","iPhones","Contact tracing","facebook","User tracking","Internet","Apps"],"secinfo":{"seolocation":"telecomnews\/google-backed-groups-criticize-apples-new-warnings-on-user-tracking"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2020-07-04" data-index="article_1">
苹果上周披露在即将推出的操作系统特性iphone和ipad,要求应用程序显示一个弹出屏幕之前启用一种跟踪通常需要显示个性化的广告。
16个市场营销协会,其中一些是支持的脸谱网公司和字母谷歌,指责苹果没有坚持一个广告业系统寻求用户同意在欧洲隐私规则。应用程序现在将需要请求允许两次,增加了用户会拒绝,风险的关联。
苹果公司表示,新功能,旨在给用户更大的透明度在他们的信息是如何被使用的。上周在训练一个开发者会议上,苹果显示,开发者可以将任意数量的额外的屏幕事先解释为什么需要许可之前触发弹出。
弹出应用程序说“你想允许跟踪跨应用程序和网站旗下的其他公司”,给应用程序开发人员主要以下几行文本解释为什么寻求许可。它不是必需的,直到应用程序寻求获得一个数字标识符可用于跟踪和应用程序只需要获得许可。
欧洲集团营销公司表示弹出警告和有限的能力来定制它仍然带有“高风险用户拒绝。”
苹果工程师上周还表示,该公司将支持一个免费的苹果制造的工具,使用匿名,聚合数据来衡量广告是否有效,不会触发弹出。
”,因为它不是追踪用户的设计,不需要跟踪请求许可,”布兰登·范·Ryswyk苹果隐私工程师,在一个视频会议解释测量工具的开发人员
读到
A group of European digital advertising associations has criticized Apple<\/a> Inc's plans to require apps<\/a> to seek additional permission from users before tracking them across other apps<\/a> and websites.
Apple<\/a> last week disclosed features in its forthcoming operating system for iPhones<\/a> and iPads that will require apps to show a pop-up screen before they enable a form of tracking commonly needed to show personalized ads.
Sixteen marketing associations, some of which are backed by Facebook<\/a> Inc and Alphabet Inc's Google<\/a>, faulted Apple for not adhering to an ad-industry system for seeking user consent under European privacy rules. Apps will now need to ask for permission twice, increasing the risk users will refuse, the associations argued.
Facebook<\/a> and Google<\/a> are the largest among thousands of companies that track online consumers to pick up on their habits and interests and serve them relevant ads.
Apple said the new feature was aimed at giving users greater transparency over how their information is being used. In training sessions at a developer conference last week, Apple showed that developers can present any number of additional screens beforehand to explain why permission is needed before triggering its pop-up.
The pop-up says an app \"would like permission to track you across apps and websites owned by other companies\" and gives the app developer several lines below the main text to explain why the permission is sought. It is not required until an app seeks access to a numeric identifier that can be used for tracking, and apps only need to secure permission once.
The group of European marketing firms said the pop-up warning and the limited ability to customize it still carries \"a high risk of user refusal.\"
Apple engineers also said last week the company will bolster a free Apple-made tool that uses anonymous, aggregated data to measure whether advertising campaigns are working and that will not trigger the pop-up.
\"Because it's engineered to not track users, there's no need to request permission to track,\" Brandon Van Ryswyk, an Apple privacy engineer, said in a video session explaining the measurement tool to developers
<\/p><\/body>","next_sibling":[{"msid":76779888,"title":"Apple patents unique MacBook Pro with 5 displays","entity_type":"ARTICLE","link":"\/news\/apple-patents-unique-macbook-pro-with-5-displays\/76779888","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[{"msid":"76769569","title":"apple","entity_type":"IMAGES","seopath":"tech-news\/google-backed-groups-criticize-apples-new-warnings-on-user-tracking\/apple","category_name":"Google-backed groups criticize Apple's new warnings on user tracking","synopsis":false,"thumb":"https:\/\/etimg.etb2bimg.com\/thumb\/img-size-55211\/76769569.cms?width=150&height=112","link":"\/image\/tech-news\/google-backed-groups-criticize-apples-new-warnings-on-user-tracking\/apple\/76769569"}],"msid":76779915,"entity_type":"ARTICLE","title":"Google-backed groups criticize Apple's new warnings on user tracking","synopsis":"Facebook and Google are the largest among thousands of companies that track online consumers to pick up on their habits and interests and serve them relevant ads.","titleseo":"telecomnews\/google-backed-groups-criticize-apples-new-warnings-on-user-tracking","status":"ACTIVE","authors":[],"analytics":{"comments":0,"views":807,"shares":0,"engagementtimems":3789000,"url":"https:\/\/ettelecom.indiatimes.com\/telecomnews\/google-backed-groups-criticize-apples-new-warnings-on-user-tracking\/articleshow\/76779915.cms"},"Alttitle":{"minfo":""},"artag":"Reuters","artdate":"2020-07-04 08:21:39","lastupd":"2020-07-04 08:22:44","breadcrumbTags":["apple","google","iPhones","Contact tracing","facebook","User tracking","Internet","Apps"],"secinfo":{"seolocation":"telecomnews\/google-backed-groups-criticize-apples-new-warnings-on-user-tracking"}}" data-news_link="//www.iser-br.com/news/google-backed-groups-criticize-apples-new-warnings-on-user-tracking/76779915">
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动