Google’s India<\/a> advertisement revenue is likely to continue to see strong growth, country head Sanjay Gupta<\/a> said, underlining the US search giant’s optimism for the South Asian market even as globally the company, along with major online intermediaries, is witnessing a slowdown on that key metric. “我认为印度会爆炸的收入,因为ad-to-GDP(国内生产总值)比在印度仍然很低。是0.4%,”Gupta告诉ET。”在全球范围内,它上升0.6到1%。所以,我认为它(印度广告收入)增长阶段。我想如果我们交付给我们的客户,希望我们的收入也应该成长为这个国家的广告支出增长。” 谷歌的印度广告收入可能继续强劲增长,国家的头上Sanjay Gupta说,突显出美国搜索巨头的南亚市场的乐观情绪,即使在全球范围内,随着主要在线中介,正在放缓的关键指标。
“I think India will explode in terms of revenues because the ad-to-GDP (gross domestic product) ratio in India is still very low. It's 0.4%,” Gupta told ET. “Globally, it goes up 0.6 to 1%. So, I think it (India ad revenue) is in a growth phase. I think if we deliver to our customers, hopefully our revenue should also grow as the advertisement expenditure grows in this country.”
Google India<\/a> has tailored its advertisement offerings in such a way that it is able to serve both small and big customers, which has served well in increasing the ad sales in the country, the senior executive said.
For the financial year 2021-22, Google India had posted revenue of Rs 24,926.5 crore<\/a>, a jump of nearly 80% from the previous year. Competitor Facebook India's online services had clocked gross ad revenue of Rs 16,189 crore, up 74% on-year during the same period.
But, according to global forecasts, the growth of advertising space sales online will slow down in 2023 on the back of a cut down in discretionary spending by big tech companies due to the global economic uncertainty.
Among major markets, however, India is likely to remain the outlier. Most experts expect the country’s advertising market to grow between 14% and 17% in 2023.
Global advertising and marketing agency Dentsu<\/a> believes that the Indian ad market will grow 18.1% in 2022, after a 39.4% expansion in the first half of the year.
Overall, digital ad sales will continue to remain a key driver of the Indian advertising market with nearly 32% growth, and may also overtake television advertisement growth, the agency said in a report.
Advertising conglomerate WPP<\/a>’s media investment arm GroupM has in a report said the Indian advertising market is likely to grow 16.8% in 2023<\/a>.
Globally, GroupM expects “advertising to grow 5.9%, with strong gains in connected TV, retail media and fast-growing markets like India”.
“This figure represents a slight downgrade from the 6.4% estimate we shared in June, but barring an escalation to the war in Ukraine or another pandemic-sized global disaster, we expect growth to climb in 2024 to 6.2% before returning to a trend of decelerating mid-single-digit growth through 2027,” the agency’s December 5 report said.
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谷歌押注在印度强劲的广告收入增长
“我认为印度会爆炸的收入,因为ad-to-GDP(国内生产总值)比在印度仍然很低。是0.4%,”Gupta告诉ET。”在全球范围内,它上升0.6到1%。所以,我认为它(印度广告收入)增长阶段。我想如果我们交付给我们的客户,希望我们的收入也应该成长为这个国家的广告支出增长。”
2021 - 22日的财政年度谷歌印度张贴了24926 5卢比的收入,比上年上涨近80%。竞争对手Facebook印度在线服务的广告收入总值达到16189卢比,同期同比增长74%。
但是,根据全球预测,网上销售广告空间的增长将在2023年放缓的可自由支配开支的减少大型科技公司由于全球经济的不确定性。
在主要市场中,然而,印度可能仍将是局外人。大多数专家预计,中国广告市场在2023年增长14%至17%。
全球广告和营销机构日本电通认为印度广告市场将在2022年增长18.1%,在今年上半年增长39.4%。
总的来说,数字广告销售将继续保持印度广告市场的关键驱动因素有近32%的增长,也可以取代电视广告增长,该机构在一份报告中称。
广告集团WPP的媒体投资部门群邑在一份报告中说,印度人广告市场很可能会在2023年增长16.8%。
在全球范围内,群邑预计“广告增长5.9%,连接电视强劲增长,零售媒体和印度等快速增长的市场”。
”这个数字代表一个轻微下调6.4%的估计6月我们分享,但是除了升级乌克兰或另一个pandemic-sized全球战争灾难,我们预计增长将攀升到2024年的6.2%然后返回mid-single-digit增长减速的趋势,到2027年,”该机构的12月5日报告说。
Google’s India<\/a> advertisement revenue is likely to continue to see strong growth, country head Sanjay Gupta<\/a> said, underlining the US search giant’s optimism for the South Asian market even as globally the company, along with major online intermediaries, is witnessing a slowdown on that key metric.
“I think India will explode in terms of revenues because the ad-to-GDP (gross domestic product) ratio in India is still very low. It's 0.4%,” Gupta told ET. “Globally, it goes up 0.6 to 1%. So, I think it (India ad revenue) is in a growth phase. I think if we deliver to our customers, hopefully our revenue should also grow as the advertisement expenditure grows in this country.”
Google India<\/a> has tailored its advertisement offerings in such a way that it is able to serve both small and big customers, which has served well in increasing the ad sales in the country, the senior executive said.
For the financial year 2021-22, Google India had posted revenue of Rs 24,926.5 crore<\/a>, a jump of nearly 80% from the previous year. Competitor Facebook India's online services had clocked gross ad revenue of Rs 16,189 crore, up 74% on-year during the same period.
But, according to global forecasts, the growth of advertising space sales online will slow down in 2023 on the back of a cut down in discretionary spending by big tech companies due to the global economic uncertainty.
Among major markets, however, India is likely to remain the outlier. Most experts expect the country’s advertising market to grow between 14% and 17% in 2023.
Global advertising and marketing agency Dentsu<\/a> believes that the Indian ad market will grow 18.1% in 2022, after a 39.4% expansion in the first half of the year.
Overall, digital ad sales will continue to remain a key driver of the Indian advertising market with nearly 32% growth, and may also overtake television advertisement growth, the agency said in a report.
Advertising conglomerate WPP<\/a>’s media investment arm GroupM has in a report said the Indian advertising market is likely to grow 16.8% in 2023<\/a>.
Globally, GroupM expects “advertising to grow 5.9%, with strong gains in connected TV, retail media and fast-growing markets like India”.
“This figure represents a slight downgrade from the 6.4% estimate we shared in June, but barring an escalation to the war in Ukraine or another pandemic-sized global disaster, we expect growth to climb in 2024 to 6.2% before returning to a trend of decelerating mid-single-digit growth through 2027,” the agency’s December 5 report said.
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