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谷歌云,利洁时公司合作伙伴提振消费者参与

谷歌云已经宣布与英国消费品公司利洁时公司合作(RB)开车更强的客户互动和印度的一个关键市场公司的测试用例。

谷歌云宣布了一项与英国合作消费品公司利洁时公司(RB)开车更强的客户互动和印度的一个关键市场公司的测试用例。

RB目前正在测试用例数据在英国,美国,巴西和印度。

一旦数字化谷歌云,RB将使用科技巨头的机器学习(毫升)功能来评估投资回报率和更有效地计划未来活动。

“只有我们能够利用数据更好地服务消费者和顾客,创造有意义的经历对他们来说,“Fabrice比尤利说,执行集团营销卓越和执行范畴发展组织在RB卫生。

RB也将运行自己的ML和auto-ML模型,生成优化媒体花的见解,并创造更自然的数字旅行作为消费者从意识、购买,宣传,而总是尊重数据隐私。

RB的新全球数码中心将进一步推动一致性和效率的营销团队,同时也使这些功能优先的快速扩大卫生业务拥有50大品牌市场组合。

“消费品企业可以利用他们的接近客户构建全新的见解和能力基于数据,”Chris Ciauri说总统EMEA,谷歌云。

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Google Cloud<\/a> has announced a collaboration with British consumer goods<\/a> company Reckitt Benckiser<\/a> (RB) to drive stronger customer engagement and India is one of the key markets for testing use cases for the company.

RB is currently testing use cases on data in the UK, the US, Brazil and India.

Once digitised in Google<\/a> Cloud, RB will use the tech giant's machine learning<\/a> (ML<\/a>) capabilities to evaluate ROI and plan future campaigns more effectively.

<\/div><\/div>\"Only by utilising data will we be able to better serve consumers and shoppers and create meaningful experiences for them,\" said Fabrice Beaulieu, EVP Group Marketing Excellence and EVP Category Development Organisation Hygiene at RB.

RB will also run its own ML and auto-ML models, generating insights to optimise media spend, and creating more natural digital journeys as consumers go from awareness, to purchase, to advocacy, while always respecting data privacy.

RB's new digital hubs across the globe will drive consistency and further efficiencies with its marketing teams, while also enabling quick scale up of these capabilities prioritized for the top 50 brand-market combinations the hygiene business holds.

\"Consumer goods companies can take advantage of their proximity to the customer to build entirely new insights and capabilities based on data,\" said Chris Ciauri, President EMEA, Google Cloud.
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