This, after food delivery platforms Swiggy<\/a> and Zomato<\/a> had to pause their in-app gamification features in September as they were in violation of Play Store guidelines. Prior to this, Paytm<\/a>'s flagship app was temporarily delisted from Google Play Store<\/a> after the US-based technology behemoth said that the IPL-based cashback promotion flouted its anti-gambling policy.
This takedown, along with Google's move to enforce 30% commission on in-app purchases of digital goods from Play Store, had raised major concerns of app store monopoly among Indian startup founders and tech executives. Google has since deferred the enforcement to April 2022.
These concerns later paved the way for the formation of Atmanirbhar Digital India Foundation (ADIF), an industry association formed by a group of Indian startups earlier this month, to liaison between government and regulatory agencies and protect what they call “freedom of choice” for domestic internet companies.
According to Suzanne Frey, vice president (product) for Android Security and Privacy, the policy clarification is based on several discussions Google has had with startup leaders in India and across the world along with feedback they have received from app developers globally.
\"App developers in India are actively building uniquely Indian features and services. One example is the use of mini-games, quizzes and other gamification techniques to convert users into loyal customers,” Frey said in a statement. “These experiences are often launched during important festivals and sporting events, and getting it right within the specific time window is critically important\" Frey said.
The new policy will provide more clarity on the use of features such as a spin-the-wheel experience, a guessing game, or a 1:1 points redemption to drive loyalty, Frey said. It will apply to loyalty programmes that offer cash prizes or other real-world value prizes based on qualified monetary transactions in the app. Specific details are however expected to be disclosed when the policy goes live on late Thursday.
\"While we do not allow Real Money Gambling apps on Play Store in India, we remain committed to engaging with industry and government bodies as they deliberate on measures that will best support this industry,\" Frey said in the statement.
In addition, Google is launching a new web repository called 'How Google Play Works', that will comprise of best practices and useful information for app developers. It will also include India-specific details on various programmes that developers can leverage to scale their apps.
The development, however, comes at a time when Big Tech companies—including Google, Apple, Facebook, and Amazon—are facing regulatory scrutiny over alleged monopoly risks in India and several other countries.
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班加罗尔:
谷歌简化其发挥存储政策gamification-oriented忠诚度计划,为应用程序开发者提供更清晰。
食物后,交付平台Swiggy和Zomato9月不得不暂停他们的应用游戏化特征在他们违反游戏商店的指导方针。在这之前,Paytm的旗舰软件暂时摘牌谷歌播放存储后美国技术巨头说,IPL-based超市夜未眠推广藐视其反赌球政策。
这可拆卸的,加上谷歌此举实施30%的佣金从玩商店应用内购买数字产品,提出了重大关切的app Store垄断印度创业者和技术管理人员。谷歌已经延期执行到2022年4月。
这些问题以后铺平了道路的形成Atmanirbhar数字印度基金会(ADIF),一个行业协会由一群印度公司本月早些时候,政府和监管机构之间的联络和保护他们所谓的“自由选择”为国内互联网公司。
副总裁根据苏珊娜弗雷(产品)为Android安全和隐私,澄清的政策是基于几个讨论谷歌与创业领导人已经在印度和世界各地反馈他们已经收到全球应用程序开发者。
“应用程序开发人员在印度正在积极构建印度特有的功能和服务。一个例子是使用小游戏、小测验和其他游戏化技术将用户转化为忠诚的客户,”弗雷在一份声明中说。“这些经验往往推出在重要节日和体育赛事,并获得它在特定的时间窗口是至关重要的”弗雷说。
新政策将提供更多清晰的使用特性,比如一个转轮的经验,一个猜谜游戏,或1:1点救赎来驱动忠诚,弗雷说。它将适用于忠诚计划提供现金奖励或其他实际价值奖根据合格的货币交易应用。具体细节但是预计将披露当政策在周四晚些时候上线。
“虽然我们不允许在玩真钱赌博应用商店在印度,我们继续致力于与行业和政府机构审议措施将最好地支持这个行业,”弗雷在声明中说。
此外,谷歌推出一个新的web库称为“谷歌玩是如何工作的”,包含应用程序开发者的最佳实践和有用的信息。使它还将包括各种细节项目规模,开发人员可以利用他们的应用程序。
然而,发展之际,大型科技公司谷歌,苹果,Facebook,和亚马逊面临的监管审查涉嫌垄断在印度和其他一些国家的风险。
食物后,交付平台Swiggy和Zomato9月不得不暂停他们的应用游戏化特征在他们违反游戏商店的指导方针。在这之前,Paytm的旗舰软件暂时摘牌谷歌播放存储后美国技术巨头说,IPL-based超市夜未眠推广藐视其反赌球政策。
这可拆卸的,加上谷歌此举实施30%的佣金从玩商店应用内购买数字产品,提出了重大关切的app Store垄断印度创业者和技术管理人员。谷歌已经延期执行到2022年4月。
这些问题以后铺平了道路的形成Atmanirbhar数字印度基金会(ADIF),一个行业协会由一群印度公司本月早些时候,政府和监管机构之间的联络和保护他们所谓的“自由选择”为国内互联网公司。
副总裁根据苏珊娜弗雷(产品)为Android安全和隐私,澄清的政策是基于几个讨论谷歌与创业领导人已经在印度和世界各地反馈他们已经收到全球应用程序开发者。
“应用程序开发人员在印度正在积极构建印度特有的功能和服务。一个例子是使用小游戏、小测验和其他游戏化技术将用户转化为忠诚的客户,”弗雷在一份声明中说。“这些经验往往推出在重要节日和体育赛事,并获得它在特定的时间窗口是至关重要的”弗雷说。
新政策将提供更多清晰的使用特性,比如一个转轮的经验,一个猜谜游戏,或1:1点救赎来驱动忠诚,弗雷说。它将适用于忠诚计划提供现金奖励或其他实际价值奖根据合格的货币交易应用。具体细节但是预计将披露当政策在周四晚些时候上线。
“虽然我们不允许在玩真钱赌博应用商店在印度,我们继续致力于与行业和政府机构审议措施将最好地支持这个行业,”弗雷在声明中说。
此外,谷歌推出一个新的web库称为“谷歌玩是如何工作的”,包含应用程序开发者的最佳实践和有用的信息。使它还将包括各种细节项目规模,开发人员可以利用他们的应用程序。
然而,发展之际,大型科技公司谷歌,苹果,Facebook,和亚马逊面临的监管审查涉嫌垄断在印度和其他一些国家的风险。
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