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<\/span><\/figcaption><\/figure>The US government is more likely to force Google<\/a> to divest a key business with an antitrust lawsuit<\/a> it filed this week than a group of states that has pursued a similar case for three years, legal experts said.

The complaint filed Tuesday in a Virginia federal court by the U.S. Department of Justice Antitrust Division attempts to compel Google to sell part of its advertising technology unit.

The suit mirrors allegations in another antitrust case brought against Google in New York federal court<\/a> by a Texas-led coalition of 17 states in 2020. Both suits accuse the Alphabet Inc-owned company of abusing its dominance in online advertising, which Google has vigorously denied.

A court would be more likely to order structural changes in a company with nationwide impact if the U.S. government were making the argument, not just a group of states, the experts said.

\"To the extent that any federal court is going to be in the business of breaking up Google, it's going to be a lot more comfortable doing that if the plaintiff is the federal government,\" said Vanderbilt University law professor Rebecca Haw Allensworth.

Still, Allensworth and other experts were skeptical that a court would force the sale of a business unit at a company as large and central to the economy as Google. Google's ad-tech business accounted for roughly 12% of the company's revenue in 2021 and plays a vital role in its overall sales.

In the states' case, a New York federal judge in September rejected Google's bid to dismiss it entirely. But the court disallowed some of the claims, including allegations that the company struck an illegal cooperation agreement with Facebook parent company Meta Platforms Inc<\/a>.

The states' suit asks for any remedies the court deems appropriate, and Texas Attorney General Ken Paxton has said all possible punishments are on the table. The Justice Department's suit seeks at minimum the sale of Google's ad manager suite, among other things.

The federal \"complaint has a degree of specificity that the other Google complaint does not,\" New York University law professor Harry First said. \"That indicates to me that they are very serious about actually changing the structure of Google's ad tech business.\"

The Texas Attorney General's Office did not respond to a request for comment while the Justice Department declined to comment. Google did not immediately respond to a request for comment.

States periodically sue companies for alleged violations of antitrust law, but the federal government sometimes either intervenes directly or files its own suit to assert its nationwide perspective.

Legal experts said that while judges don't always defer to the federal government when it steps into state antitrust disputes, the opinions of the DOJ and U.S. Federal Trade Commission can factor heavily in their decisions.

For example, after New York and 12 other states sued to block the merger of wireless carriers T-Mobile<\/a> and Sprint in 2019, the U.S. government argued the deal should go forward because it would improve wireless coverage in rural areas.

In that case, the DOJ urged the court to give weight to its \"uniform, nationwide perspective\" and deny the states' request for an injunction blocking the deal. The court agreed, and the merger later went through with certain conditions in a separate settlement brokered by the Justice Department.

\"If the ultimate goal is to change the structure of the company, the federal government is in a much stronger position,\" Syracuse University law professor Shubha Ghosh said.

Google also faces two largely parallel antitrust lawsuits by states and the federal government alleging unlawful dominance in online searching. The company has denied those allegations as well.
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谷歌面临着更大的威胁迫使广告单元出售美国诉讼

弗吉尼亚联邦法院的起诉书周二美国司法部反垄断部门试图迫使谷歌出售其广告技术单元的一部分。

  • 更新2023年1月27日08:19点坚持
美国政府更可能的力量谷歌剥离业务的关键反托拉斯诉讼本周申请比一群州,奉行类似案件中三年,法律专家说。

弗吉尼亚联邦法院的起诉书周二美国司法部反垄断部门试图迫使谷歌出售其广告技术单元的一部分。

诉讼指控镜子在另一个针对谷歌的反垄断案件纽约联邦法院在2020年的Texas-led联盟17个州。既适合指责公司滥用其主导地位的字母表viab . n在在线广告,谷歌也曾极力否认。

广告
法院将更可能在一个公司订单结构变化具有全国性的影响如果美国政府持有这样的观点,不仅仅是一组状态,专家说。

“在某种程度上,任何联邦法院的业务将是打破谷歌,这将是更舒适的做,如果原告是联邦政府,”范德比尔特大学法学教授Rebecca唧唧Allensworth说。

不过,Allensworth和其他专家的说法持怀疑态度,法院将迫使一个业务单元的销售公司和中央经济像谷歌一样大。谷歌的ad-tech业务约占公司总收入的12%,2021年整体销售起着至关重要的作用。

在美国的情况下,9月纽约联邦法官拒绝了谷歌的出价完全关闭它。但法院不允许一些索赔,包括指控该公司达成了一项非法母公司与Facebook合作协议元平台公司。

美国的诉讼要求法院认为适当的任何补救措施,和德州司法部长肯•帕克斯顿表示所有可能的惩罚在桌子上。司法部的诉讼寻求至少谷歌的广告的销售经理套房,等等。

联邦“投诉有一定程度的特异性其他谷歌投诉不,”纽约大学的法学教授哈利第一次说。”在我表明,他们实际上非常认真改变谷歌的广告技术业务的结构。”

广告
德州总检察长办公室没有回应记者的置评请求,司法部拒绝置评。谷歌没有立即回应记者的置评请求。

国家定期苏公司因涉嫌违反反托拉斯法的行为,但有时联邦政府直接干预或者文件自己的适合维护其全国性的视角。

法律专家说,法官并不总是尊重联邦政府当它走进国家反垄断争端,美国司法部和美国联邦贸易委员会的意见可以在他们的决定因素。

例如,在纽约和其他12个州起诉阻止无线运营商的合并t - mobile和Sprint在2019年,美国政府认为这笔交易应该前进,因为这将改善无线覆盖在农村地区。

在这种情况下,美国司法部敦促法院重视其“制服,全国性的视角”,否认美国的禁令请求阻止这笔交易。法院同意,合并之后经历了一定条件下由司法部在一个单独的结算代理。

“如果最终目标是改变公司的结构,联邦政府拥有更强势的地位,“锡拉丘兹大学法学教授Shubha Ghosh说。

谷歌也面临着两个主要由州和联邦政府平行的反托拉斯诉讼指控非法在网上搜索主导地位。该公司否认了这些指控。
  • 发表在2023年1月27日08:17点坚持
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  • 谷歌面临着更大的威胁迫使广告单元出售美国诉讼
\"\"
<\/span><\/figcaption><\/figure>The US government is more likely to force Google<\/a> to divest a key business with an antitrust lawsuit<\/a> it filed this week than a group of states that has pursued a similar case for three years, legal experts said.

The complaint filed Tuesday in a Virginia federal court by the U.S. Department of Justice Antitrust Division attempts to compel Google to sell part of its advertising technology unit.

The suit mirrors allegations in another antitrust case brought against Google in New York federal court<\/a> by a Texas-led coalition of 17 states in 2020. Both suits accuse the Alphabet Inc-owned company of abusing its dominance in online advertising, which Google has vigorously denied.

A court would be more likely to order structural changes in a company with nationwide impact if the U.S. government were making the argument, not just a group of states, the experts said.

\"To the extent that any federal court is going to be in the business of breaking up Google, it's going to be a lot more comfortable doing that if the plaintiff is the federal government,\" said Vanderbilt University law professor Rebecca Haw Allensworth.

Still, Allensworth and other experts were skeptical that a court would force the sale of a business unit at a company as large and central to the economy as Google. Google's ad-tech business accounted for roughly 12% of the company's revenue in 2021 and plays a vital role in its overall sales.

In the states' case, a New York federal judge in September rejected Google's bid to dismiss it entirely. But the court disallowed some of the claims, including allegations that the company struck an illegal cooperation agreement with Facebook parent company Meta Platforms Inc<\/a>.

The states' suit asks for any remedies the court deems appropriate, and Texas Attorney General Ken Paxton has said all possible punishments are on the table. The Justice Department's suit seeks at minimum the sale of Google's ad manager suite, among other things.

The federal \"complaint has a degree of specificity that the other Google complaint does not,\" New York University law professor Harry First said. \"That indicates to me that they are very serious about actually changing the structure of Google's ad tech business.\"

The Texas Attorney General's Office did not respond to a request for comment while the Justice Department declined to comment. Google did not immediately respond to a request for comment.

States periodically sue companies for alleged violations of antitrust law, but the federal government sometimes either intervenes directly or files its own suit to assert its nationwide perspective.

Legal experts said that while judges don't always defer to the federal government when it steps into state antitrust disputes, the opinions of the DOJ and U.S. Federal Trade Commission can factor heavily in their decisions.

For example, after New York and 12 other states sued to block the merger of wireless carriers T-Mobile<\/a> and Sprint in 2019, the U.S. government argued the deal should go forward because it would improve wireless coverage in rural areas.

In that case, the DOJ urged the court to give weight to its \"uniform, nationwide perspective\" and deny the states' request for an injunction blocking the deal. The court agreed, and the merger later went through with certain conditions in a separate settlement brokered by the Justice Department.

\"If the ultimate goal is to change the structure of the company, the federal government is in a much stronger position,\" Syracuse University law professor Shubha Ghosh said.

Google also faces two largely parallel antitrust lawsuits by states and the federal government alleging unlawful dominance in online searching. The company has denied those allegations as well.
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