MUMBAI\/NEW DELHI: The Indian unit of Google posted 30% increase in revenues in fiscal 2018, more than doubling its business over the past three years, which indicates its clout in digital media spends on the search engine<\/a>’s local business. 孟买和新德里:印度单位谷歌公布2018年财政收入增长30%,业务在过去三年增加了一倍多,这表明其在数字媒体的影响力花上搜索引擎本地业务。
Google India<\/a> posted a turnover of Rs 9337.7 crore during year to March compared to Rs 7,208.9 crore, while profit jumped 33% to Rs 407.2 crore. Sales had expanded 22% in fiscal 2017, according to latest Registrar of Companies filing. The US technology giant has several Internet-related services and products such as cloud computing<\/a> and other software, but nearly 69% of the revenue is driven by the advertising service that displays ads next to search results.
Marketers and advertising experts said that while Google and Facebook compete for digital dominance, both platforms are powerful advertising platforms that cater to different needs of a business. “Google and Facebook command close 80% of the entire digital industry,” said Sam Balsara, chairman, Madison World. “The digital advertising industry in India is growing faster than most countries in the world exhibiting almost 30% growth for the last 5 years. It is at the forefront of digital revolution and adoption,” Balsara added.
According to the estimates by GroupM’s ‘This Year, Next Year’ (TYNY) 2018, the digital adex (advertising expenditure) will continue to grow by 30% in 2018 to Rs 12,337 crores.
While Google enjoys a certain monopoly with most marketers spending more than two-thirds of their digital budget on it, the Indian unit’s turnover is still just over 1% of the parent's revenue. Less-developed markets such as India lag behind in consumer use of digital devices compared with the developed world, as brands have been slower to embrace digital media. Traditional media still secures the bulk of ad budgets in the country. While TV is currently the most popular advertising medium in India, growing demand for smartphones — which are becoming more affordable — coupled with strong social network usage has led advertisers to increase their ad budgets on mobile alongside traditional media options.
In several emerging countries such as India, California-based Google has been working to ensure easier access through a fast-loading, lighter version of its search engine so users can get answers quickly and pay less for data. The Internet<\/a> giant also created a product, Google Station, for the Indian Railways. In June this year, it announced the completion of the free service at 400 railway stations across India in collaboration with RailTel.
Google has been using insights it receives from India to create region-specific products for the country as well as other markets including the US. A year ago, it also launched Tez, now called Google Pay a mobile payments and commerce app that already has more than 25 million active users. For the company, India was the first country that moved to mobile for maps access. With issues including high cost to access mobile Internet, Google allowed people to download video offline.
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谷歌印度公布周转率9337.7卢比在今年3月与7208 .9卢比相比,虽然利润上涨33%,至407.2卢比。2017财年的销售额增长了22%,根据最新注册的公司文件。美国科技巨头等互联网相关服务和产品云计算和其他软件,但近69%的收入是由显示广告在搜索结果旁边的广告服务。
据估计群邑的今年,明年的(TYNY) 2018年,数字adex(广告支出)将在2018年继续增长30% Rs 12337卢比。
虽然谷歌享有一定的垄断与大多数营销人员支出超过三分之二的数字预算,印度的营业额仍略高于1%的父母的收入。欠发达市场如印度消费者使用数码设备的落后与发达国家相比,由于品牌缓慢拥抱数字媒体。传统媒体仍然获得大部分的广告预算。虽然电视是目前最受欢迎的广告媒介在印度,对智能手机——日益增长的需求是越来越便宜,再加上强大的社交网络的使用使得广告商增加广告预算在移动与传统媒体的选择。
在一些新兴国家,如印度、加州谷歌一直致力于确保更容易获得通过快速装车,轻版的搜索引擎,用户可以迅速获得答案,支付更少的数据。的互联网巨人还创建了一个产品,谷歌站,印度铁路。今年6月,该公司宣布免费服务的完成在400年印度各地火车站与RailTel合作。
谷歌一直在使用见解它收到来自印度的创建有针对性产品为国家以及包括美国在内的其他市场。一年前,它还推出了特斯,现在叫谷歌支付移动支付和商业应用,已经有超过2500万活跃用户。为公司、印度是第一个国家搬到移动地图访问。问题,包括高成本接入移动互联网,谷歌允许人们离线下载视频。
MUMBAI\/NEW DELHI: The Indian unit of Google posted 30% increase in revenues in fiscal 2018, more than doubling its business over the past three years, which indicates its clout in digital media spends on the search engine<\/a>’s local business.
Google India<\/a> posted a turnover of Rs 9337.7 crore during year to March compared to Rs 7,208.9 crore, while profit jumped 33% to Rs 407.2 crore. Sales had expanded 22% in fiscal 2017, according to latest Registrar of Companies filing. The US technology giant has several Internet-related services and products such as cloud computing<\/a> and other software, but nearly 69% of the revenue is driven by the advertising service that displays ads next to search results.
Marketers and advertising experts said that while Google and Facebook compete for digital dominance, both platforms are powerful advertising platforms that cater to different needs of a business. “Google and Facebook command close 80% of the entire digital industry,” said Sam Balsara, chairman, Madison World. “The digital advertising industry in India is growing faster than most countries in the world exhibiting almost 30% growth for the last 5 years. It is at the forefront of digital revolution and adoption,” Balsara added.
According to the estimates by GroupM’s ‘This Year, Next Year’ (TYNY) 2018, the digital adex (advertising expenditure) will continue to grow by 30% in 2018 to Rs 12,337 crores.
While Google enjoys a certain monopoly with most marketers spending more than two-thirds of their digital budget on it, the Indian unit’s turnover is still just over 1% of the parent's revenue. Less-developed markets such as India lag behind in consumer use of digital devices compared with the developed world, as brands have been slower to embrace digital media. Traditional media still secures the bulk of ad budgets in the country. While TV is currently the most popular advertising medium in India, growing demand for smartphones — which are becoming more affordable — coupled with strong social network usage has led advertisers to increase their ad budgets on mobile alongside traditional media options.
In several emerging countries such as India, California-based Google has been working to ensure easier access through a fast-loading, lighter version of its search engine so users can get answers quickly and pay less for data. The Internet<\/a> giant also created a product, Google Station, for the Indian Railways. In June this year, it announced the completion of the free service at 400 railway stations across India in collaboration with RailTel.
Google has been using insights it receives from India to create region-specific products for the country as well as other markets including the US. A year ago, it also launched Tez, now called Google Pay a mobile payments and commerce app that already has more than 25 million active users. For the company, India was the first country that moved to mobile for maps access. With issues including high cost to access mobile Internet, Google allowed people to download video offline.
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