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\"\"NEW DELHI: Pixels<\/a> are not adding up to make a perfect picture for global technology giant Google<\/a>. Certainly not in India, the world’s fastest growing and second largest mobile phone market after China<\/a>.
\n
Google’s Pixel smartphone<\/a> was launched in India with an advertising blitz in October 2016. And given its super premium positioning, November 2016’s demonetisation wasn’t an inhibiting factor. But sales have been tepid at best, say retailers and analysts. Comparisons with the failure of Google’s low-end smartphone project, Android One<\/a>, are beginning to be made.
\n
Retailers and industry insiders say Pixel sales have not taken off mainly thanks to very high prices – Rs 57,000 upwards – and the greater brand pull of Apple’s iPhones and Samsung Galaxy<\/a> variants in the super premium category.
\n
\nSales data are not shared by Google or retailers. But shipments are an indication. Google has shipped around 30,000 Pixel phone units during the initial launch period and around 10,000 more subsequently, industry insiders said.
\n
\nThey added that Apple and Samsung shipments over the same period came to lakhs of units. Analysts said Pixel had captured the No. 3 spot, behind Apple and Samsung, in the first two months after launch, in the Rs 40,000-plus category, getting a 5% share. But since then Pixel has lost substantial ground, they told EToff the record.
\n
\nBut a Google spokesperson said Pixel sales were as per the company’s expectations. “Over the last few months, we have received very positive feedback from consumers. Excitement continues to be high for the Google Assistant, camera and the overall speed and responsiveness of Pixel phones, and sales have been in line with our expectations,” the spokesperson said, in response to queries from ET .
\n
\nPixel is lagging globally too. The smartphone has sold around 2.5 million units since its October 2016 launch, Counterpoint Research says. Analysts say Apple would have sold over 70 million phones while Samsung’s numbers would be over 80 million in the October-December period despite the latter’s trouble with flagship Galaxy Note 7, several units of which exploded or caught fire. Apple and Samsung are yet to report the numbers for the period.
\n
\n“Because Google was coming for the first time on its own, there was a hype initially, but there hasn’t been happening much since. Sales have not been good,” said Subhash Chandra, managing director of Bengaluru-based Sangeetha Mobiles.
\n
\nThe retailer, one of the large-format chains including Croma, Reliance Digital, Spice Mobility and Jumbo that Google has partnered with, also said that since Pixel was priced high it had stocked relatively fewer units. But even after increasing stocks and presence across more stores, sales did not improve.
\n
Another top retail chain that was supposed to sell Pixel and Pixel XL put the decision on hold after seeing the tepid market response to the devices<\/a>, a senior executive at the company told ET. He did not wish to be.
\n
\nPRICE CUT<\/strong>
\nAnalysts expect a price correction. “Sales for Google tapered off after initial shipments pre-Diwali… pricing correction should be on cards in the first half of this year to drive up the sales before Samsung’s next flagship rolls out,” said Neil Shah, Research Director at Counterpoint Research.
\n
\nEarlier this week, Google began selling Pixel through Snapdeal and offered Rs 10,000 instant cashback from Yes Bank, Rs 10,000 ecash from Yatra, and a free mobile protection plan from Allianz worth Rs 5,999.
\n
\nThese discount schemes came after Google offered no-cost EMIs starting at Rs 3,167 per month for all online and offline purchases in October last year. It was then offering cashback of Rs 7,000 for HDFC Bank card holders, and exchange schemes via Flipkart, which was giving an additional discount of Rs 5,000.
\n
\nThere are some analysts who feel Pixel wasn’t aimed at capturing market share but at adding to the Google brand.
\n
“It was more of a brand building exercise, to showcase that Google can make a good premium smartphone… they never expected volumes from Pixel,” said Navkendar Singh, senior research manager at IDC<\/a> India. \n<\/body>","next_sibling":[{"msid":56740693,"title":"'Indian IT decision makers adopting open source to go digital'","entity_type":"ARTICLE","link":"\/news\/indian-it-decision-makers-adopting-open-source-to-go-digital\/56740693","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":56746770,"entity_type":"ARTICLE","title":"Google Pixel sales have been low due to high price and tough competition","synopsis":"Retailers and industry insiders say Pixel sales have not taken off mainly thanks to very high prices \u2013 Rs 57,000 upwards \u2013 and the greater brand pull of Apple\u2019s iPhones.","titleseo":"telecomnews\/google-pixel-sales-have-been-low-due-to-high-price-and-tough-competition","status":"ACTIVE","authors":[{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-01-24 08:22:44","lastupd":"2017-01-24 08:25:05","breadcrumbTags":["China","Google","IDC","Samsung Galaxy","Devices","pixels","Android One","Google\u2019s Pixel smartphone"],"secinfo":{"seolocation":"telecomnews\/google-pixel-sales-have-been-low-due-to-high-price-and-tough-competition"}}" data-authors="[" gulveen aulakh"]" data-category-name="" data-category_id="" data-date="2017-01-24" data-index="article_1">

谷歌像素销售一直低由于高价格和激烈的竞争

零售商和业内人士说像素销售额没有主要得益于很高价格- Rs 57000以上,大品牌的苹果的iphone。

Gulveen Aulakh
  • 更新2017年1月24日08:25点坚持
新德里消息:像素不加起来做一个完美的全球科技巨头的照片吗谷歌。当然不是在印度,世界上增长最快的手机市场和第二大中国。

谷歌的像素智能手机在印度推出了2016年10月广告闪电战。鉴于它的超高端定位,2016年11月的demonetisation不是一个抑制因子。但销售一直不温不火的在最好的情况下,零售商和分析师说。与谷歌的低端智能手机项目的失败,安卓一个,开始。

零售商和业内人士说像素销售额没有主要得益于很高价格- Rs 57000以上,大品牌的苹果公司的iphone和三星Galaxy变异的超级溢价类别。

谷歌或零售商的销售数据不共享。但是发货是一个想法。谷歌已经运送大约30000像素手机初始发射期间和随后10000多左右,业内人士说。

他们补充说,苹果和三星出货量同期来到卢比的单位。分析师称像素没有了。3,落后于苹果和三星,前两个月推出后,在Rs 40000多类别,获得5%的市场份额。但此后像素已经失去了大量的地面,他们告诉EToff备案。

但谷歌发言人表示像素销售额按照公司的预期。“在过去的几个月里,我们收到了从消费者非常积极的反馈。谷歌助理兴奋仍然是高,相机像素手机的整体速度和响应能力,和销售已经符合我们的预期,”发言人说,在回应查询等。

像素也是全球滞后。已售出约250万台智能手机2016年10月启动以来,对比研究说。分析人士说,苹果公司将售出7000万手机,三星的数字将超过8000万10尽管后者的麻烦旗舰星系注意7,几个单位的爆炸或起火。苹果和三星还没有报告的数字。

“因为谷歌即将首次就其本身而言,最初有一个炒作,但没有发生。销售还没有好,”董事总经理Subhash钱德拉Bengaluru-based Sangeetha手机。

零售商,的一个大尺寸链包括八分音符,依赖数字化,香料流动性和巨型Google合作,还说,由于像素是价格高了的单位相对较少。但即使增加股票和在更多商店,销售没有改善。

另一个最高零售连锁店,出售像素和像素XL搁置的决定在看到不温不火的市场反应设备,公司一位高管告诉等。他不愿透露。

降价
分析师预计价格修正。“销售Google锥形后最初的出货量pre-Diwali…价格调整应在卡片上今年上半年抬高销售三星旗舰推出前,”尼尔·沙阿说,研究主管对比研究。

本周早些时候,谷歌开始销售像素通过Snapdeal和提供Rs 10000即时从是的银行超市夜未眠,Rs 10000 ecash朝圣期,免费手机保护计划从安联价值5999卢比。

这些折扣方案之前,谷歌提供免费工作从每月3167卢比去年10月对所有购买在线和离线。然后提供超市夜未眠的Rs 7000 HDFC银行信用卡持有人,Flipkart公司交易方案通过,给予额外的折扣5000卢比。

有一些分析人士认为像素并不旨在获取市场份额,但在添加到Google品牌。

“这是更多的品牌建设运动,展示谷歌能成为一名优秀的高端智能手机…他们从像素从来没有期望过卷,“Navkendar辛格说,高级研究经理国际数据公司(IDC)印度。
  • 发表在2017年1月24日凌晨08:22坚持
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  • 谷歌像素销售一直低由于高价格和激烈的竞争
\"\"NEW DELHI: Pixels<\/a> are not adding up to make a perfect picture for global technology giant Google<\/a>. Certainly not in India, the world’s fastest growing and second largest mobile phone market after China<\/a>.
\n
Google’s Pixel smartphone<\/a> was launched in India with an advertising blitz in October 2016. And given its super premium positioning, November 2016’s demonetisation wasn’t an inhibiting factor. But sales have been tepid at best, say retailers and analysts. Comparisons with the failure of Google’s low-end smartphone project, Android One<\/a>, are beginning to be made.
\n
Retailers and industry insiders say Pixel sales have not taken off mainly thanks to very high prices – Rs 57,000 upwards – and the greater brand pull of Apple’s iPhones and Samsung Galaxy<\/a> variants in the super premium category.
\n
\nSales data are not shared by Google or retailers. But shipments are an indication. Google has shipped around 30,000 Pixel phone units during the initial launch period and around 10,000 more subsequently, industry insiders said.
\n
\nThey added that Apple and Samsung shipments over the same period came to lakhs of units. Analysts said Pixel had captured the No. 3 spot, behind Apple and Samsung, in the first two months after launch, in the Rs 40,000-plus category, getting a 5% share. But since then Pixel has lost substantial ground, they told EToff the record.
\n
\nBut a Google spokesperson said Pixel sales were as per the company’s expectations. “Over the last few months, we have received very positive feedback from consumers. Excitement continues to be high for the Google Assistant, camera and the overall speed and responsiveness of Pixel phones, and sales have been in line with our expectations,” the spokesperson said, in response to queries from ET .
\n
\nPixel is lagging globally too. The smartphone has sold around 2.5 million units since its October 2016 launch, Counterpoint Research says. Analysts say Apple would have sold over 70 million phones while Samsung’s numbers would be over 80 million in the October-December period despite the latter’s trouble with flagship Galaxy Note 7, several units of which exploded or caught fire. Apple and Samsung are yet to report the numbers for the period.
\n
\n“Because Google was coming for the first time on its own, there was a hype initially, but there hasn’t been happening much since. Sales have not been good,” said Subhash Chandra, managing director of Bengaluru-based Sangeetha Mobiles.
\n
\nThe retailer, one of the large-format chains including Croma, Reliance Digital, Spice Mobility and Jumbo that Google has partnered with, also said that since Pixel was priced high it had stocked relatively fewer units. But even after increasing stocks and presence across more stores, sales did not improve.
\n
Another top retail chain that was supposed to sell Pixel and Pixel XL put the decision on hold after seeing the tepid market response to the devices<\/a>, a senior executive at the company told ET. He did not wish to be.
\n
\nPRICE CUT<\/strong>
\nAnalysts expect a price correction. “Sales for Google tapered off after initial shipments pre-Diwali… pricing correction should be on cards in the first half of this year to drive up the sales before Samsung’s next flagship rolls out,” said Neil Shah, Research Director at Counterpoint Research.
\n
\nEarlier this week, Google began selling Pixel through Snapdeal and offered Rs 10,000 instant cashback from Yes Bank, Rs 10,000 ecash from Yatra, and a free mobile protection plan from Allianz worth Rs 5,999.
\n
\nThese discount schemes came after Google offered no-cost EMIs starting at Rs 3,167 per month for all online and offline purchases in October last year. It was then offering cashback of Rs 7,000 for HDFC Bank card holders, and exchange schemes via Flipkart, which was giving an additional discount of Rs 5,000.
\n
\nThere are some analysts who feel Pixel wasn’t aimed at capturing market share but at adding to the Google brand.
\n
“It was more of a brand building exercise, to showcase that Google can make a good premium smartphone… they never expected volumes from Pixel,” said Navkendar Singh, senior research manager at IDC<\/a> India. \n<\/body>","next_sibling":[{"msid":56740693,"title":"'Indian IT decision makers adopting open source to go digital'","entity_type":"ARTICLE","link":"\/news\/indian-it-decision-makers-adopting-open-source-to-go-digital\/56740693","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":56746770,"entity_type":"ARTICLE","title":"Google Pixel sales have been low due to high price and tough competition","synopsis":"Retailers and industry insiders say Pixel sales have not taken off mainly thanks to very high prices \u2013 Rs 57,000 upwards \u2013 and the greater brand pull of Apple\u2019s iPhones.","titleseo":"telecomnews\/google-pixel-sales-have-been-low-due-to-high-price-and-tough-competition","status":"ACTIVE","authors":[{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2017-01-24 08:22:44","lastupd":"2017-01-24 08:25:05","breadcrumbTags":["China","Google","IDC","Samsung Galaxy","Devices","pixels","Android One","Google\u2019s Pixel smartphone"],"secinfo":{"seolocation":"telecomnews\/google-pixel-sales-have-been-low-due-to-high-price-and-tough-competition"}}" data-news_link="//www.iser-br.com/news/google-pixel-sales-have-been-low-due-to-high-price-and-tough-competition/56746770">