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Google<\/a> parent Alphabet<\/a> Inc reported record quarterly sales that topped expectations on Tuesday, as its internet<\/a> advertising business surged on consumers using Google search<\/a> as they shopped online and advertisers upping their marketing budgets.
Alphabet's shares jumped more than 8% in after-hours trading, also rising on the company's announcement that it would undertake a 20-to-one stock split.
The results were the latest to reinforce that the global trend toward a more digital economy has made Big Tech companies<\/a> resistant to small-market shocks. While concerns about rising inflation, COVID-19 variants and supply-chain shortages have rattled Wall Street and hurt sales at some businesses, the companies that control key gateways to e-commerce https:\/\/www.reuters.com\/world\/us\/us-holiday-sales-endure-supply-chain-omicron-snags-hit-887-bln-nrf-2022-01-14, hybrid work https:\/\/www.reuters.com\/business\/corporate-america-revamps-back-to-office-plans-omicron-threat-2022-01-11 and streaming entertainment have not seen a dip since the early days of the pandemic.
Alphabet's sales jumped 32% to $75.3 billion in the fourth quarter, for a third straight quarterly sales record and topping the average estimate of $72 billion among financial analysts tracked by Refinitiv.
Consumers dove into Google search looking for apparel and hobbyist items, while retail, finance, entertainment and travel advertisers raised marketing budgets, Google's chief business officer, Philipp Schindler, said on an earnings call.
Analysts said Google, which generates more revenue from internet ads than any other company, is proving that its growth is unstoppable for the foreseeable future.
\"The pandemic has handily accelerated the world's reliance on digital advertising,\" said Sophie Lund-Yates, equity analyst at Hargreaves Lansdown. \"Sitting through traditional TV advert breaks or reading billboards suddenly feels completely archaic in the age of streaming and mobile phone addiction.\"
Shares of Alphabet rose 8.6% in after-hours trading, to $2,990.10, erasing their losses for the year-to-date. Shares of competitors in online ads including Facebook owner Meta Platforms Inc, Twitter Inc, Trade Desk Inc and Snap Inc all rose as well.
Under the planned 20-for-one stock split, investors as of July 1 will receive 19 additional shares for each one held. The split, which is subject to shareholder approval, will make the stock more affordable and potentially eligible for inclusion in more market indexes.
Shares of Apple Inc<\/a> and Tesla Inc<\/a> rallied in 2020 after splits, but increasingly brokerages such as Robinhood Markets allow purchases of fractional shares, diminishing some benefit of the tactic.
BANNER YEAR
For the 2021 full year, Alphabet's sales rose 41% to a record $258 billion. Sales had grown just 13% in 2020, the slowest rate in over a decade, after advertisers slashed spending in the first few weeks of the pandemic.
Across both 2021 and 2020, Google's advertising business, including YouTube, accounted for 81% of Alphabet's revenues.
Companies including Amazon.com Inc and ByteDance's TikTok have been taking small pieces of Google's share of the global advertising market. But market forecasters do not expect major slippage in Google's leading position. Google's secondary businesses, including Cloud<\/a>, also have been lifting overall sales.
Google Cloud, which serves clients such as online shopping software maker Shopify Inc, increased quarterly revenue by 45% to $5.5 billion, above estimates of $5.4 billion.
The division's operating loss narrowed by 45% to $3.1 billion in 2021.
Alphabet Chief Executive Sundar Pichai<\/a> told analysts that Cloud is exploring how to support clients that want to use blockchain, one of several emerging technologies that proponents view as crucial to kickstarting a new era of online innovations.
Alphabet also reported a quarterly sales record during the holiday season for its Google Pixel smartphones, despite what Pichai called \"extremely challenging\" supply constraints.
Alphabet's quarterly profit was $20.6 billion, or $30.69 per share, beating expectations of $27.56 per share and marking a fourth straight quarter of record profit. The profit benefited from unrealized gains from Alphabet's investments in startups, and the company also got a $2 billion boost last year from extending the useful life of its servers and networking gear.
For the 2021 year, Alphabet's profit increased 89% to $76 billion.
Alphabet's total costs in 2021 increased 27% to $178.9 billion as the company began to resume its pre-pandemic pace of hiring and construction. The company also noted increased legal fees, costs from a one-time bonus of $1,600 to all employees https:\/\/www.reuters.com\/article\/google-bonus-idCNL4N2ST4F5, and a rise in charitable contributions as it matched increased giving by employees.
Numerous lawsuits accusing Google of anticompetitive conduct in the advertising and mobile app store markets continue to be one of the company's biggest challenges. Google already has said its efforts to lower Play app store fees to assuage some of the concerns will hurt revenue.
Alphabet's cash hoard grew by nearly $3 billion in 2021 to $139.6 billion, with another $50 billion going to buying back shares.
The operating loss for Other Bets, a unit that includes self-driving technology company Waymo and other non-Google ventures, was $5.3 billion in 2021, widening from $4.5 billion in 2020. The company offered no 2022 financial outlook for the unit.
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谷歌父字母. n:行情)周二公布了创纪录的季度销售超过预期,作为它的互联网广告业务激增对消费者使用谷歌搜索网上购物时和广告商提高他们的营销预算。
字母的股价在盘后交易中上涨逾8%,还在公司宣布将上升进行当天股票分割。
结果是最新的加强,全球数字经济趋势大型科技公司对市场广阔的冲击。虽然担心通货膨胀,COVID-19变体供应链短缺已经惹恼了华尔街和影响销售在一些企业,控制键网关到电子商务的公司https://www.reuters.com/world/us/us假日-销售-忍受供应链ο障碍-打- 887左右nrf - 2022 - 01 - 14,混合工作https://www.reuters.com/business/corporate -美国-修补- -办公室-计划-ο威胁- 2022 - 01 - 11和流媒体娱乐没有见过一个早期以来的大流行。
字母的第四季度销售额增长32%,至753亿美元,连续第三个季度销售记录和超过720亿美元的平均估计在金融分析师Refinitiv追踪的。
鸽子在Google搜索寻找服装消费者和爱好者的项目,而零售、金融、娱乐和旅游广告营销预算,谷歌的首席商务官菲利普·辛德勒,举行的有关收益的电话会议上说。
分析师表示,谷歌,互联网广告收入比其他任何公司,证明其增长在可预见的未来是不可阻挡的。
“大流行轻松加速世界的依赖数字广告,”苏菲Lund-Yates说,Hargreaves Lansdown股票分析师。“坐在通过传统的电视广告优惠或阅读时代的广告牌突然感觉完全过时了流媒体和手机上瘾。”
字母表的股价在盘后交易中上涨8.6%,至2990 .10美元,消除他们的损失。在线广告的竞争对手包括Facebook股票所有者元平台公司,Twitter Inc .,桌子贸易公司,公司所有的玫瑰。
根据计划20-for-one股票分割,投资者从7月1日将为每一个收到19更多股票。分裂,这是股东批准,将使股票更负担得起的和潜在的资格进入更多的市场指标。
的股票苹果(aapl . o:行情)和特斯拉公司上涨后,于2020年分裂,但越来越多的券商,如当罗宾汉市场允许购买部分股票,减少一些好处的策略。
成功的一年
2021年全年,字母的销量增长41%,达到创纪录的2580亿美元。2020年销售增长仅为13%,十多年来的最低水平,在广告商削减支出前几周的大流行。
在2021年和2020年,谷歌的广告业务,包括YouTube,字母占81%的收入。
公司包括Amazon.com Inc .和ByteDance TikTok一直把小块的谷歌的全球广告市场份额。但市场预测者不希望谷歌领先地位的主要滑脱。谷歌的二级企业,包括云,也一直在提升整体销售。
谷歌云服务等客户网上购物软件制造商Shopify公司季度营收增加45%至55亿美元,高于预估的54亿美元。
部门的运营亏损收窄45%,至31亿年的2021美元。
字母的首席执行官Sundar Pichai告诉分析师,云正在探索如何支持客户想使用区块链,一些新兴技术之一,支持者认为开启一个新时代的网络创新的关键。
字母也公布了季度销售记录在节日期间的谷歌智能手机像素,尽管Pichai称之为“极具挑战性”供应限制。
字母的季度利润为206亿美元,或每股30.69美元,超过预期的每股27.56美元,为连续第四个季度创纪录的利润。从字母表的利润得益于未实现收益的投资在创业公司,和公司也得到了20亿美元的刺激去年扩展它的服务器和网络设备的使用寿命。
2021年,字母的利润增加89%,至760亿美元。
字母的总成本在2021年增加了27%,至1789亿美元,该公司开始恢复其发明者招聘和建设步伐。公司还指出法律费用增加,成本从1600美元的一次性奖金https://www.reuters.com/article/google-bonus-idCNL4N2ST4F5,所有员工和慈善捐款上升匹配给增加了员工。
众多诉讼指责谷歌反竞争行为的广告和移动应用商店市场继续成为该公司的最大挑战之一。谷歌已经表示,其努力降低玩应用程序商店费用减轻一些问题会影响收入。
字母的现金储备在2021年增长了近30亿美元至1396亿美元,与另一个500亿美元回购股票。
其他投资的运营亏损,一个单元,包括自动驾驶技术公司Waymo等其他公司的合资企业,2021年是53亿美元,从45亿年的2020美元扩大。公司没有提供2022年金融前景。
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