LONDON: Google says it's making progress on plans to revamp Chrome user tracking technology aimed at improving privacy even as it faces challenges from regulators and officials. 周一公司给一个更新工作将从其Chrome浏览器所谓第三方饼干,这是用一个网站的广告客户或合作伙伴,可以用于追踪用户的网络浏览习惯。 伦敦:谷歌表示,它计划改革的进展Chrome用户跟踪技术旨在提高隐私甚至从监管机构和官员面临着挑战。
The company gave an update Monday on its work to remove from its Chrome browser<\/a> so-called third-party cookies<\/a>, which are used by a website's advertisers or partners and can be used to track a user's internet<\/a> browsing habits.
Third-party cookies been a longtime source of privacy concerns and Google said a year ago that it would do away with them, in an announcement that shook up the online advertising industry.
The changes will affect Chrome, the world's dominant web browser, as well as other browsers based on Google's Chromium technology such as Microsoft<\/a>'s Edge. Rival browsers Safari and Mozilla Firefox<\/a> have already removed third-party cookies by default but Google is taking a more gradual approach.
In a blog post, Google's group product manager for user trust and privacy, Chetna Bindra, sought to ease fears about the project, saying the proposals will \"help publishers and advertisers succeed while also protecting people's privacy as they move across the web.\"
Google said it was releasing new data on one proposed technology, which does away with \"individual identifiers\" and instead groups users into large demographic flocks.
The technique hides individual users in the online crowd and keeps a person's web history private on a device's browser. Tests results showed it can be an effective replacement for third party cookies, and advertisers can expect to see \"at least 95% of the conversions per dollar spent when compared to cookie-based advertising,\" Bindra said.
Conversions are actions users take when they see an ad, such as clicking to make a purchase or watch a video. Advertisers will be able to test out the system for themselves in the coming months.
Marketers for an Open Web, a U.K. industry lobbying group, said Google's announcement did nothing to ease concerns voiced by the ad industry and regulators and questioned whether the company's data showed what it claimed.
Google's plan has drawn scrutiny from Britain's competition watchdog, which this month opened an investigation into whether it could undermine online ad competition and entrench Google's dominant position in the digital advertising industry.
U.S. officials are also challenging Google's behavior. A group of states filed a lawsuit against the company last month accusing it of \"anti-competitive conduct\" in the online ad industry.
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Google称Chrome饼干替代计划取得进展
公司星期一给一个更新删除从它的工作Chrome浏览器所谓的第三方的饼干所使用的,这是一个网站的广告客户或合作伙伴,可以用于追踪用户的互联网浏览习惯。
第三方饼干是一个长期的隐私问题来源和谷歌一年前表示,它将废除他们,在一个声明,撼动了在线广告行业。
的变化会影响铬,世界最主要的web浏览器,以及其他浏览器基于谷歌铬技术等微软的优势。竞争对手的浏览器Safari和Mozilla Firefox已经删除第三方默认饼干但是谷歌采取更渐进的方式。
谷歌表示,发布新的数据在一个拟议的技术,它废除了“个人标识符”,而用户分组到大的人口群。
技术隐藏个人用户在网上人群并保持一个人的私人设备上的浏览器网络历史记录。测试结果表明它可以有效替代第三方饼干,和广告商可以看到“花出的每一美元都至少95%的转换相比,基于cookie的广告,“宾德拉说。
转换操作用户当他们看到一个广告,如点击购买或观看视频。广告商将能够测试出系统在未来几个月。
开放网络营销人员,英国行业游说团体表示,谷歌的声明并没有缓解广告行业和监管机构的担忧和质疑该公司的数据显示,它说什么。
谷歌的计划已经引起了英国竞争监管机构的审查,这月展开调查它是否会破坏在线广告竞争和巩固谷歌在数字广告行业的主导地位。
美国官员也挑战谷歌的行为。一群国家起诉该公司上月指控其在线广告行业的“反竞争行为”。
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LONDON: Google says it's making progress on plans to revamp Chrome user tracking technology aimed at improving privacy even as it faces challenges from regulators and officials.
The company gave an update Monday on its work to remove from its Chrome browser<\/a> so-called third-party cookies<\/a>, which are used by a website's advertisers or partners and can be used to track a user's internet<\/a> browsing habits.
Third-party cookies been a longtime source of privacy concerns and Google said a year ago that it would do away with them, in an announcement that shook up the online advertising industry.
The changes will affect Chrome, the world's dominant web browser, as well as other browsers based on Google's Chromium technology such as Microsoft<\/a>'s Edge. Rival browsers Safari and Mozilla Firefox<\/a> have already removed third-party cookies by default but Google is taking a more gradual approach.
In a blog post, Google's group product manager for user trust and privacy, Chetna Bindra, sought to ease fears about the project, saying the proposals will \"help publishers and advertisers succeed while also protecting people's privacy as they move across the web.\"
Google said it was releasing new data on one proposed technology, which does away with \"individual identifiers\" and instead groups users into large demographic flocks.
The technique hides individual users in the online crowd and keeps a person's web history private on a device's browser. Tests results showed it can be an effective replacement for third party cookies, and advertisers can expect to see \"at least 95% of the conversions per dollar spent when compared to cookie-based advertising,\" Bindra said.
Conversions are actions users take when they see an ad, such as clicking to make a purchase or watch a video. Advertisers will be able to test out the system for themselves in the coming months.
Marketers for an Open Web, a U.K. industry lobbying group, said Google's announcement did nothing to ease concerns voiced by the ad industry and regulators and questioned whether the company's data showed what it claimed.
Google's plan has drawn scrutiny from Britain's competition watchdog, which this month opened an investigation into whether it could undermine online ad competition and entrench Google's dominant position in the digital advertising industry.
U.S. officials are also challenging Google's behavior. A group of states filed a lawsuit against the company last month accusing it of \"anti-competitive conduct\" in the online ad industry.
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