\n\t
\n\tLaunched in September with much fanfare by top Google executives including Sundar Pichai, sales of Android One smartphones, which were sold exclusively online before moving to some offline stores, have not had much success in India. Also, the reason why most of the large format retail chains including BigC, Lot Mobiles, Reliance Retail and Sangeetha Mobiles have stopped stocking the devices.
\n\t
\n\tA little over 676,000 Android One smartphones were imported into India since the launch, said Amit Gupta, head of Cybex Solutions, an exim data tracking firm. Import numbers show Micromax has sold more than 400,000 of those, while the other two home-bred partner brands have sold over 230,000 of the Android One phones.
\n\t
\n\tHandset makers did not give reasons for the dwindling sales but a Micromax spokesperson said, “Android One continues to perform as per our expectations with a stable sell out trend.”
\n\t
\n\tA Karbonn spokesperson said, “With the limited period online launch of Karbonn Sparkle V, we have successfully created excitement among our potential customers and are now receiving a very good response post our offline launch in mid-October”.
\n\t
\n\t“They started on a shaky note as they decided to go with online for a device, which was best suited for the offline trade,” said Tarun Pathak, senior market analyst at Hong Kong-based Counterpoint Technology. “It appears that they’ve lost their way, but for Android One to succeed in India, it needs a more robust and aggressive strategy.”
\n\t
\n\tAnalysts say Android One faces tough competition from Motorola and Xiaomi besides existing Android OS based devices, which sell in the same price band, not giving enough compelling reasons for consumers to choose this over others. But not all agree with this scenario.
\n\t
\n\t“Numbers will take time to come in because the demand for these products needs to be created,” said Sanchit Vir Gogia, founder CEO at Greyhound Research. “We should not compare Android One, which offer in sub Rs 6,000-level with OEM-branded devices, which operate in the Rs 15,000 segment, the effect will be slow but it will show.”<\/p>\n\n<\/body>","next_sibling":[{"msid":46145559,"title":"Micromax unveils Joy series of feature phones","entity_type":"ARTICLE","link":"\/news\/devices\/micromax-unveils-joy-series-of-feature-phones\/46145559","category_name":null,"category_name_seo":"devices"}],"related_content":[],"msid":46152376,"entity_type":"ARTICLE","title":"Google takes Android One outside India, launches handset in Indonesia","synopsis":"This comes at a time when the US search giant\u2019s Indian device partners are launching the devices in Nepal, Sri Lanka and Bangladesh.","titleseo":"devices\/google-takes-android-one-outside-india-launches-handset-in-indonesia","status":"ACTIVE","authors":[{"author_name":"Gulveen Aulakh","author_link":"\/author\/19656\/gulveen-aulakh","author_image":"https:\/\/etimg.etb2bimg.com\/authorthumb\/19656.cms?width=100&height=100&hostid=268","author_additional":{"thumbsize":true,"msid":19656,"author_name":"Gulveen Aulakh","author_seo_name":"gulveen-aulakh","designation":"Assistant Editor","agency":false}}],"Alttitle":{"minfo":""},"artag":"ET Bureau","artdate":"2015-02-07 08:06:32","lastupd":"2015-02-07 08:09:52","breadcrumbTags":["Devices","Indonesia","Google","Product Release","Spice Mobility","Android One"],"secinfo":{"seolocation":"devices\/google-takes-android-one-outside-india-launches-handset-in-indonesia"}}" data-authors="[" gulveen aulakh"]" data-category-name="Devices" data-category_id="12" data-date="2015-02-07" data-index="article_1">