![\"\"](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
The scope of our own, oblivious involvement in that business is also incomparable with any other time in history.
Each time you open an app on your phone or browse the web, an auction for your eyeballs is taking place behind the scenes thanks to a thriving market for personal data<\/a>. The size of that market has always been hard to pin down, but a new report from the Irish Council for Civil Liberties, which has aggressively campaigned for years in the U.S. and Europe to put limits on the trade of digital data, has now put a figure to it. The report, which the council shared with Bloomberg Opinion, says ad platforms transmit the location data and browsing habits of Americans and Europeans about 178 trillion times each year. According to the report, Google transmits the same kind of data more than 70 billion times daily, across both regions.
It is hard for humans to conceptualize such numbers, even if machines calculate them comfortably everyday — but if the exhaust of our personal data could be seen in the same way pollution can, we’d be surrounded by an almost impenetrable haze that gets thicker the more we interact with our phones. Quantified another way: By way of online activity and location, a person in the U.S. is exposed 747 times each day to real-time bidding, according to the data. The council says its unnamed source has special access to a manager of an ad campaign run by Google. (The figure doesn’t include personal data transmitted by Meta Platform Inc.’s Facebook or Amazon.com Inc.’s ad networks, meaning the true measure of all broadcast data is probably much larger.)
Why does any of that matter? Apps are mostly free and useful after all, and there are no obvious negative consequences to being digitally mined for data.
<\/strong>
Except, there have been. At least one large advertising network has admitted to passing user data on to the Department of Homeland Security and other government entities to track mobile phones without warrants, according to a recent Wall Street Journal report. The precise movements of people who used the gay-dating app Grindr were also made publicly available to buy from a mobile-advertising company, until Grindr stopped sharing location data with ad networks two years ago. But last year, a Catholic news publication The Pillar was still able to track the location of a priest on Grindr using “commercially available records” of data from the app, and watched him travel between his office, home and various gay bars before publishing a story about his “serial sexual misconduct.” It’s still unclear how The Pillar got that information, but Grindr said at the time that an advertising partner could have been the source.
The stakes are now higher with the prospect of a widespread abortion ban in the US. What if state prosecutors start using phone data to root out supporters of abortion or even women who order abortion pills online?
<\/strong>
Capturing sensitive data is possible thanks to the wild and messy world of real-time bidding, a hugely popular approach to digital advertising and part of the lifeblood of companies like Google and Facebook. Here’s how it works: Each time a smartphone user opens an app or website that shows ads, their device shares data about that user to help show them a targeted ad. The advertiser with the highest bid for the available ad space wins.
The data can go to dozens or even hundreds of companies for each auction. Google says it transmits the data of American users to about 4,700 companies in total across the world. Each “broadcast” — as they are called in the industry — typically shares data about a person’s location —including “hyperlocal” targeting, according to Google own pitch to advertisers — personal characteristics and browsing habits to help ad firms build user profiles. The ad industry also has a lengthy taxonomy that the networks use to categorize people, including sensitive labels like “anxiety disorders” and “legal issues,” or even “incest” and “abuse support,” according to a public document published by the ad network consortium that sets standards for the industry.
The complex and murky nature of the multibillion-dollar online ad business makes it difficult to know precisely what data Google is sharing about us. For what it’s worth, Google tends to broadcast less personal data about people than other smaller advertising networks do, according to Jonny Ryan, a senior fellow at the council who oversaw the compilation of the latest data. But Google also makes up the biggest share of broadcast data, he added.
The sheer size of data broadcast each day is not a fun fact: It underscores the reality that we are surrounded by devices that collect information, ostensibly to make our lives better but which is then sold to the highest bidder. Smart speakers, fitness trackers and augmented-reality glasses are just a few examples of the growing trend of ambient computing. The data collected by those devices can be exploited in ways we don’t know. Last week, Vice reported that the San Francisco Police Department had sought footage from General Motors Co.-owned Cruise, a self-driving car company, to help with investigative leads. The SFPD denied it wanted to use that footage for ongoing surveillance.
Even so, more data broadcasting means greater chances of misuse. Even when the purpose is as innocuous as advertising, ambient computing runs the risk of turning into ambient surveillance.
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谷歌一天700亿倍的速度传送我们的个人数据
每次打开手机上的应用程序或浏览网页,拍卖你的眼球发生在幕后感谢一个蓬勃发展的市场,个人数据。这一市场的规模一直很难确定,但一份新的报告从爱尔兰公民自由,理事会已积极抗争多年在美国和欧洲,限制的贸易数字数据,现在已经把图。
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我们自己的范围,不参与业务与历史上任何时候也是无与伦比的。
每次打开手机上的应用程序或浏览网页,拍卖你的眼球在幕后发生由于一个繁荣的市场个人资料。这一市场的规模一直很难确定,但一份新的报告从爱尔兰公民自由,理事会已积极抗争多年在美国和欧洲,限制的贸易数字数据,现在已经把图。委员会的报告,与布隆伯格看来,说广告平台位置数据传输和浏览习惯的美国人和欧洲人每年大约178万亿倍。据报道,谷歌传输相同的数据每天超过700亿次,在这两个地区。
人类很难概念化这些数字,即使机器计算他们每天舒适——但如果耗尽我们的个人数据可以看到同样的污染,我们就会包围几乎密不透风的阴霾让厚我们与我们的电话交流。量化的另一种方式:在线活动和位置,一个人在美国是暴露747乘以每天实时竞价,根据数据。委员会表示,它不愿透露姓名的来源有特殊的访问管理器的一个由谷歌的广告。(这个数字还不包括个人数据由元传播平台Inc .的Facebook或Amazon.com Inc .)的广告网络,意义的真正衡量所有广播数据可能是更大的。)
为什么任何事?毕竟大部分的应用程序是免费的和有用的,没有明显的负面影响被数字开采数据。
除了有。至少有一个大的广告网络承认将用户数据传递给国土安全部和其他政府机构来跟踪手机没有权证,据《华尔街日报》最近的一份报告。精确的运动的人使用了同性交往应用Grindr也公开购买手机广告公司,直到Grindr停止两年前与广告网络共享位置数据。但是去年,天主教新闻出版支柱仍能够跟踪一位牧师在Gr乐动扑克indr的位置使用的商用记录的数据应用,他的办公室,家庭之间,看着他旅行和各种同性恋酒吧之前发布一篇关于他的“连环性不端行为。“目前还不清楚如何支柱有这些信息,但是Grindr当时说,广告合作伙伴可能是源。
现在风险更高的前景普遍堕胎禁令在美国。如果国家检察官开始使用手机数据根除堕胎的支持者甚至在网上订购堕胎药的女性吗?
获取敏感数据是可能由于实时竞价的疯狂和混乱的世界,数字广告和部分的广受欢迎的方法,像谷歌和Facebook这样的公司的命脉。它是如何工作的:每次智能手机用户打开一个应用程序或网站显示广告,他们的设备分享用户资料帮助他们展示一个针对性的广告。可用的广告商出价最高的广告空间获胜。
数据可以去数十甚至数百家公司为每个拍卖。谷歌表示,它的美国用户的数据传送全世界总共4700家公司。每个“广播”——就像他们在行业——通常被称为股票数据对一个人的位置,包括“地方性”的目标,根据谷歌自己的向广告商——个人特征和浏览习惯帮助广告公司建立用户配置文件。广告行业也有一个漫长的分类法,网络使用对人进行分类,包括敏感标签如“焦虑症”和“法律问题”,甚至“乱伦”和“滥用的支持,”根据公共文档发布的广告网络联盟,行业标准。
复杂和阴暗的数十亿美元的在线广告业务的本质很难精确知道谷歌数据共享。不论真假,谷歌个人资料的人倾向于广播低于其它规模较小的广告网络,约翰尼·瑞恩表示,委员会高级研究员负责编译最新的数据。但谷歌也占最大份额的广播数据,他补充说。
每天数据广播的规模并不是一个有趣的事实:它突显了一个现实,那我们四周都是收集信息的装置,表面上是为了让我们生活得更好,但然后卖给出价最高的人。聪明的扬声器,健身追踪器和增强现实眼镜只是几个例子环境计算的不断增长的趋势。这些设备可以利用收集的数据的方式我们不知道。上周,副报道,旧金山警察局寻求从通用汽车公司拥有巡航,无人驾驶汽车公司协助调查线索。发出后否认它想用镜头进行监测。
即便如此,更多的数据广播方式滥用的可能性更大。即使目的是无害的广告,环境计算运行的风险变成环境监测。
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