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Now, once someone has requested a removal from one site with predatory practices, Google<\/a> will automatically apply ranking protections<\/a> to help prevent content from other similar low-quality sites appearing in search results for people's names.
\"We're also looking to expand these protections further, as part of our ongoing work in this space,\" said Pandu Nayak, Google Fellow and Vice President, Search.
The changes in Search algorithms come after The New York Times highlighted one such case of repeated harassment, and shed light on some limitations of Google's approach.
\"The change was inspired by a similar approach we've taken with victims of non-consensual explicit content, commonly known as revenge porn. While no solution is perfect, our evaluations show that these changes meaningfully improve the quality<\/a> of our results,\" Nayak said in a statement on Thursday.
Google said it has designed ranking systems to surface high-quality results for as many queries as possible, but some types of queries are more susceptible to bad actors and require specialised solutions.
One such example is websites<\/a> that employ exploitative removals practices.
\"These are sites that require payment to remove content, and since 2018 we've had a policy that enables people to request removal of pages with information about them from our results,\" Nayak informed.
Beyond removing these pages from appearing in Google Search<\/a>, the company also used these removals as a demotion signal in Search, so that sites that have these exploitative practices rank lower in results.
\"Search is never a solved problem, and there are always new challenges we face as the web and the world change,\" the company said.
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现在,一旦有人要求删除与掠夺行为从一个站点,谷歌将自动应用排名的保护有助于防止内容从其他类似的低质量的网站出现在搜索结果的人的名字。
“我们也希望进一步扩大这些保护,作为正在进行的工作在这个空间的一部分,“说潘度Nayak,谷歌研究员和副总统,搜索。
搜索算法的变化在《纽约时报》强调了这样一个反复骚扰,并阐明一些谷歌的方法的局限性。
“变化受到类似的方法,我们用非双方自愿的明确内容的受害者,俗称报复色情。虽然没有完美的解决方案,我们的评估显示,这些变化显著提高质量我们的结果,”Nayak周四在一份声明中说。
谷歌说,它设计了排名系统表面高质量结果尽可能多的查询,但一些类型的查询更容易受到坏演员和需要专业的解决方案。
就是一个例子网站雇佣的删除操作。
”这些都是需要支付网站删除内容,自2018年以来,我们有一个政策,让人们与信息的页面请求删除它们从我们的结果,”Nayak通知。
除了删除这些页面中出现谷歌搜索删除,该公司也使用这些降级信号搜索,这样的网站有这些剥削实践等级低的结果。
“搜索从来都不是解决问题,总会有新的挑战我们面临随着网络和世界的变化,”该公司表示。
