![\"<p>FILE](\"\/\/www.iser-br.com\/Themes\/Release\/images\/responsive\/ettelecom-default.jpg\")
SAN FRANCISCO: Summertime revenue growth at Google<\/a>'s corporate parent slipped to its slowest pace since the pandemic jarred the economy more than two years ago, with advertisers clamping down on spending and bracing for a potential recession.
Alphabet<\/a> Inc., which owns an array of smaller technology companies in addition to Google, on Tuesday posted revenue of $69.1 billion for the July-September quarter, a 6% increase from the same time last year.
It marked the first time Alphabet's year-over-year quarterly revenue has risen by less than 10% since the April-June period of 2020. At that time, the advertisers that generate most of its revenue pulled in their reins because of the economic uncertainty during the pandemic's early months.
Google's ad sales weakened even more dramatically than Alphabet's overall revenue. Ad revenue totaled $54.5 billion, up just 2.5% from the same time last year. In another sign of more challenging times, YouTube's quarterly ad sales decreased 2% from last year, the first time the video site's revenue has regressed since Google began disclosing its results in 2019.
The revenue slowdown also created a drag on Alphabet's profits. The Mountain View, California, company earned $13.9 billion, $1.06 per share, a 27% drop from the same time last year. Both revenue and earnings per share fell below projections of analysts surveyed by FactSet.
Alphabet's shares declined nearly 7% in extended trading after the numbers came out. The stock price has plummeted by more than 30% this year, erasing about $600 billion in shareholder wealth.
\"Online ad spending is clearly slowing more than we thought,\" said David Heger, an analyst for Edward Jones. \"It looks like it is going to be tough sledding for the next few quarters.\"
Alphabet CEO Sundar Pichai<\/a> described the conditions as \"uncertain\" and told analysts during a conference call, \"it is a moment where you take the time to optimize the company to make sure we are set up for the next decade of growth ahead.\"
Google's moneymaking machine, propelled by its dominant search engine, roared back as pandemic restrictions loosened last year and government stimulus juiced the economy, helping power Alphabet to a 41% increase in its revenue last year that lifted its stock price to new peaks.
But the economy has been sputtering in recent months as central bankers steadily lift interest rates to combat the highest inflation rates in more than 40 years, a strategy that is threatening to plunge the economy into a recession. As it is, many households have already tightened their budgets<\/a> and cut back on some discretionary items - a trend that has prompted advertisers to spend less marketing their products and services.
\"This disappointing quarter for Google signifies hard times ahead,\" warned Insider Intelligence analyst Evelyn Mitchell.
Alphabet has vowed to scale back its hiring, but didn't show much restraint during the summer months. After adding 17,500 employees to its payroll during the first half of the year, the company's workforce increased by another 11,765 people in the past quarter. Alphabet ended September with nearly 187,000 employees.
Ruth Porat, Alphabet's chief financial officer, predicted during the conference call that the company will hire fewer than 6,380 workers during the final three months of this year, a more measured approach that Pichai said would continue into next year.
The cautious remarks came after Pichai told Alphabet employees last month to be \"a bit more responsible through one of the toughest macroeconomic conditions\" of the past decade and urged them not to \"equate fun with money.\"
Although the economy is squeezing its finances, Google is faring far better than other internet<\/a> companies whose fortunes are tied to digital advertising. Facebook suffered its first year-over-year quarterly decline<\/a> in revenue earlier this year. Another social networking company, Snap, has been so hard hit that its stock price has plunged by more than 80% so far this year.
Facebook, Snap and a variety of other internet services rely on being able to track users' whereabouts and online activities to target ads. Apple<\/a> began blocking that tracking<\/a> on iPhones 18 months ago unless users consented to the surveillance. Google's search engine is still able to gather personal information prized by advertisers through its search engine, minimizing the impact of Apple's tougher privacy controls on its revenue.
Facebook's corporate parent, Meta Platforms<\/a>, is scheduled to report its results for the latest quarter Wednesday afternoon.
<\/body>","next_sibling":[{"msid":95088989,"title":"Apple urges global supply chain to decarbonise by 2030","entity_type":"ARTICLE","link":"\/news\/apple-urges-global-supply-chain-to-decarbonise-by-2030\/95088989","category_name":null,"category_name_seo":"telecomnews"}],"related_content":[],"msid":95089021,"entity_type":"ARTICLE","title":"Google's ad sales slow dramatically, eroding parent's profit","synopsis":"Alphabet Inc., which owns an array of smaller technology companies in addition to Google, on Tuesday posted revenue of $69.1 billion for the July-September quarter, a 6% increase from the same time last year.","titleseo":"telecomnews\/googles-ad-sales-slow-dramatically-eroding-parents-profit","status":"ACTIVE","authors":[],"Alttitle":{"minfo":""},"artag":"AP","artdate":"2022-10-26 07:46:23","lastupd":"2022-10-26 07:49:32","breadcrumbTags":["Google","sundar pichai","apple","meta platforms","Alphabet","Alphabet Inc profit","Internet","International","technology news"],"secinfo":{"seolocation":"telecomnews\/googles-ad-sales-slow-dramatically-eroding-parents-profit"}}" data-authors="[" "]" data-category-name="" data-category_id="" data-date="2022-10-26" data-index="article_1">
- Telecom乐动扑克News
- 4分钟阅读
谷歌的广告销售显著放缓,侵蚀父母的利润
字母Inc .)拥有一批小型科技公司除了谷歌之外,周二公布为7 - 9月当季营收为691亿美元,比去年同期增长了6%。
旧金山:夏季营收增长谷歌的母公司大流行以来最慢下滑二经济两年多前,与广告商打击支出和准备一个潜在的经济衰退。
字母公司,拥有一批小型科技公司除了谷歌之外,周二公布为7 - 9月当季营收为691亿美元,比去年同期增长了6%。
它标志着首次字母表的季度收入同比增加了2020年4 - 6月期间以来的不到10%。当时,广告商产生的大部分收入拉缰绳,因为经济不确定性在大流行期间的头几个月。
谷歌的广告销售减弱比字母更显著的整体收入。广告收入总额为545亿美元,去年同期仅上涨2.5%。的另一个迹象是更具挑战性的时代,YouTube的季度广告销售较去年减少2%,视频网站的收入首次退化自谷歌于2019年开始公布其结果。
收入放缓还创建了一个拖累字母表的利润。加州山景城的公司获利139亿美元,每股亏损1.06美元,去年同期下降了27%。收入和每股收益低于FactSet调查分析师的预测。
字母表的股价在美股盘后交易中下跌近7%的数字出来了。股价今年已经下降了超过30%,清除约6000亿美元的股东财富。
“在线广告支出明显放缓比我们想象的更多,”David Heger (Edward Jones的分析师。“这看起来将会是艰难的雪橇在接下来的几个季度。”
字母的首席执行官Sundar Pichai条件描述为“不确定”和在电话会议上向分析师表示,“这是一个时刻,你花时间来优化该公司,以确保我们设置为下一个十年的增长。”
谷歌的赚钱机器,使其占主导地位的搜索引擎,去年回升流行限制放松,政府刺激经济来劲了,帮助电力字母表去年营收增长41%,取消其股价连创新高。
但经济稳步溅射近几个月,随着央行提高利率来应对通货膨胀率最高的40多年来,这一策略可能使经济陷入衰退。正因为如此,许多家庭已经收紧了他们的预算和减少一些非必需品——这一趋势促使广告商花更少的销售他们的产品和服务。
“这令人失望的季度对谷歌表示前路坎坷,“警告内幕情报分析师伊芙琳·米切尔。
字母发誓要缩减其招聘,但没有显示出多少克制在夏天。后增加17500名员工的工资今年上半年,该公司的员工在过去的季度增加了11765人。字母截至9月有近187000名员工。
Ruth Porat,字母的首席财务官,预测在电话会议上,该公司将雇佣不到6380工人在今年最后三个月,更谨慎,Pichai表示将持续到明年。
谨慎言论之后Pichai上月告诉字母表的员工是“一个更负责任的一个最严峻的宏观经济形势“过去十年,并敦促他们不要“把快乐等同于金钱。”
尽管经济财政挤压,谷歌表现比其他要好得多互联网公司的命运与数字广告。脸谱网第一个季度同比下降今年早些时候的收入。另一个社交网络公司,快速,如此沉重的打击,其股价今年迄今已下跌逾80%。
Facebook、弹簧和各种其他互联网服务依赖于能够跟踪用户的行踪和在线广告活动目标。苹果开始阻塞,跟踪iphone在18个月前,除非用户同意监测。谷歌的搜索引擎仍然是能够收集个人信息价值通过其搜索引擎广告,减少苹果严格的隐私控制对其收入的影响。
Facebook的母公司,元平台,定于周三下午的最新季度业绩报告。
评论
现在评论 阅读评论(1)所有评论
找到这个评论进攻?
下面选择你的理由并单击submit按钮。这将提醒我们的版主采取行动